Divika Jethmal

head of marketing, Asia @CARMA

[Divika Jethmal @divikajethmal]

Sometimes you can "feel" an emerging trend, or see a brand mentioned everywhere. How do you understand the scale of it?

Social listening tells you the numbers behind a trend and supports your "instinct"

I used data from @CARMA to #trendjack and support these media stories:🧵

[Divika Jethmal @divikajethmal]

@ThriftBooks I'm searching for a book, Psychology for Living, I think you have it according to your website. I'm based in Singapore - do you ship here?

[Barsee 🐶 @heyBarsee]

Once you know ChatGPT and how it talks, you see it everywhere 👇

[Daisy Chainz @Dayzeechains]

@Y2SHAF I think about this night and day

[Internal Tech Emails @TechEmails]

Tesla investor's advice for Elon Musk

July 15, 2018

[PRCA_APAC @PRCA_APAC]

Thank you to our category sponsor and partners @CARMA Asia!✨

The finalists for this Award are:

@NatGeo Asia
Temus, Progressive Comms & Reson8 Creative
@archetype SG, Singapore Maritime Foundation
@DHLexpress

🏆: https://t.co/40DcVqVAaj
👥: https://t.co/DOJ1AU3F5f

[Merriam-Webster @MerriamWebster]

Non-native English Speakers, what’s a word from your language that you think is perfect that doesn’t have an English equivalent?

Take us to church.

[Divika Jethmal @divikajethmal]

24 hours since TikTok TV's launch, sentiments of social conversations are largely positive at 46%.

Associated keywords include “joy”, “entertaining”, and “inspire”.

It signals anticipation for the app and that curiosity has been piqued.

https://t.co/cPIGOMzPV8

[Divika Jethmal @divikajethmal]

Sometimes you can "feel" an emerging trend, or see a brand mentioned everywhere. How do you understand the scale of it?

Social listening tells you the numbers behind a trend and supports your "instinct"

I used data from @CARMA to #trendjack and support these media stories:🧵

[Divika Jethmal @divikajethmal]

@JimmyChoo x Sailor Moon collaboration.

Netizens LOVE the collection, sentiment of social conversation is mostly positive.

The negative? Despair over not being able to get their hands on it / afford it.

The brand typically has massive online mentions.

https://t.co/CMJoCttIpv

[Divika Jethmal @divikajethmal]

@jasminericegirl Yesss I gets :)))) 💗💗💗

[Divika Jethmal @divikajethmal]

@xrpina78 @fiona_videos @BornAKang If you hadnt said cotton if have never known wtf that was

[Nathalie Vincent @awlilnatty]

Hey Creatives - get in the habit turning your fave tv/ film/ ad/ music video techniques into gifs that you can use when you are presenting scripts. Here are some of my faves i've used recently. Feel free to steal!

[Divika Jethmal @divikajethmal]

@DailyWiki_ @thespunkyskunk @FashionUnitedUK Thanks! What did I contribute? Cheers

[Andrew Nicholls @A_J_Nicholls]

Congratulations to our insights team for being shortlisted twice in this year’s @PRCA_APAC awards!

[Massimo @Rainmaker1973]

This is the moment paraglider Yanis Terzis captures a close-up aerial footage of one of the ancient pyramids of Egypt

[source: https://t.co/arozAzvfxH]

[Divika Jethmal @divikajethmal]

@mariokartdwi @ReplyGPT

[Divika Jethmal @divikajethmal]

Brilliantly written piece https://t.co/dLlXFrET3o