Archetype

We are Archetype. We partner with category creators and industry leaders to build the world’s most magnetic brands.

[Archetype @archetype]

A home robot needs more than capability - it needs character.

Congratulations to @make_robot_go and @roboticscorp on the launch of Voxel!

More on the droid butler here in @FastCompany: https://t.co/vPjwM1AfQW

[Anusha Ramesh @anurahk]

I launched the first image and video generation models at Google, and kept asking why all AI designs look the same.

AI has brought us the WORST era of design.

It made content creation effortless, but it also made 90% of it look painfully generic.

My co-founder and I spent 2 years building in stealth to change that.

Meet Vyb, the first AI design model that understands your taste like a designer would.

RT + comment your website URL and we’ll make your first design.

[Archetype @archetype]

@anurahk We're so proud to partner with @cocoailabs... congratulations @anurahk!

[Archetype @archetype]

Congratulations to @make_robot_go and @roboticscorp as they launch the robot that just wants to clean your home! https://t.co/vPjwM1AfQW

[Ros Shinkle @make_robot_go]

Introducing Voxel, a droid butler made by Tuesday Labs.

[Archetype @archetype]

Getting ahead of the media landscape evolution with
@ajfrucci 🚀

[Archetype @archetype]

What's the secret to a great creator brief? 🤔

@goharsguide does his best work when a brand provides a North Star: one key message to communicate to his audience.

Gohar knows a few things about engaging an audience. He started creating content as a college student in 2020, and has since grown to reach more than 12M+ followers and provides young adults with advice on education, careers, personal finance, technology, and more.

[CES @CES]

CES 2026 is just a few weeks away. Your AI roadmap is here. 👇

Keynotes from @AMD, @CaterpillarInc, @Havas, @Lenovo and @Siemens. AI sessions at the new CES Foundry. Enterprise workshops. Humanoid robots. Quantum tech demos.
https://t.co/bykaZavwug

[Gareth Jenkinson @gazza_jenks]

So North Korean-linked hackers stole $2B worth of crypto in 2025 and remain a big threat to the industry.

We're drafting in @chainalysis head of research Eric Jardine to chat about their 2025 crime report and the biggest takeaways!

Tune in now now | @rkbaggs

https://t.co/vgKFVZzTtW

[Optro @OptroHQ]

Watch this interview with our very own Anton Dam on The AI Report with Liam Lawson, where he unpacks his career experience, insights, and predictions around AI and machine learning.

https://t.co/cJlWB1iTtP

[Stack Overflow @StackOverflow]

While 80% of developers want to use AI, human-validated answers are more important than ever. Our CEO @pchandrasekar joins the @DecoderPod to discuss Stack Overflow's evolution in the era of GenAI over the last three years, how we pivoted our enterprise business while still bringing new users to the site, and why human knowledge is still critical to solving sticky, complex problems in tech.

https://t.co/FvG9iSk6dV

[Shopify Engineering @ShopifyEng]

ICYMI: We open-sourced Tangle, our ML experimentation platform built for scale.

The Data Guy dives into the architecture, features, and how it fits into production ML workflows. Worth a watch if you're building ML systems. Link in 🧵

[Stack Overflow @StackOverflow]

For years, IT professionals turned to search engines to find answers to their most vexing tech questions. But with the rise in popularity of GenAI to find solutions, AI slop and misinformation have become increasingly common. Our Chief Product and Technology Officer Jody Bailey spoke with @ITBrew about the importance of attribution to combat these concerns so technologists can find answers they can trust fast.

https://t.co/tzUsWYNJ42

[CES @CES]

THIS JUST IN: We are excited to announce that @lindayaX CEO, @X Corp, the world’s largest online news and social networking site, will deliver a keynote at CES 2025! https://t.co/1DwMzZ52Ms

[Archetype @archetype]

Archetype was launched five years ago with the intention to set the standard for the next generation of global agencies. This certification reflects the company’s commitments and is a measurable, accountable part of its ambition. https://t.co/HXyoJuUwh0

[Archetype @archetype]

Becoming a #BCorp requires a rigorous process that assesses a company's social and environmental performance, accountability, and transparency. By achieving this certification, Archetype joins a global community of businesses using their influence to drive positive change.

[Chainalysis @chainalysis]

We’re excited to announce that our 2024 Crypto Crime Report is now available! You can download your copy here. Want a preview first? Keep reading this thread for one key takeaway from each chapter. https://t.co/t8wgHJZ8he

[Ai2 @allen_ai]

By releasing OLMo alongside the pre-training data and training code, we’re allowing the industry to truly understand what is going on inside AI models.
https://t.co/Vtf7tUvIEm

[Archetype @archetype]

It's estimated that over 250 billion @Arm chips have been sold since 1990, used in technology around the world 😮

See @nytimes recent feature on Arm and about how the chip designer juggled many challenges ahead of the IPO 👏
https://t.co/1SrjkLTtEc

[Archetype @archetype]

We had the pleasure of sitting down with
@nytimes columnist @nytdavidbrooks to ask him all our burning questions (and there were many!🔥) David discussed how he got started in journalism, the future of AI, and why he would love to interview @taylorswift13.

[Archetype @archetype]

This week, we attended a great discussion with Wired’s
@kharijohnson on the positive and negative ways that AI is shaping human lives. Big thanks to Bay Area Storytellers of Color & co-founder Kim Bardakian for putting on another great event, and Weber Shandwick for hosting! 👏