Divya Sadanandan

Founder @TheGrowthPMM. Previously product cum growth marketing @FiMoney, @Practo, @redBus, @Raymond. Building AI tool in public. Wall muralist. Dancer. Singer

[Divya Sadanandan @divyasadandn]

Most founder messaging isn't wrong. It's not memorable.

Your one-liner is probably true. So is your competitor's.
That's the problem.

I ran a workshop on fixing it for 25+ founders and operators. Here's the exercise 🧵

[Divya Sadanandan @divyasadandn]

I'm taking part in @GrowthX_Club's Build Sprint S4.

I built this with AI as the warm-up.

Starting tomorrow, I'm building an AI tool for small retailers for two weeks, in public.

Follow along 👇

[Divya Sadanandan @divyasadandn]

This came out of Story That Sells, a workshop I ran for The GTM School, a joint initiative by AI Learn Circle × Women in Product Marketing.

[Divya Sadanandan @divyasadandn]

Most founder messaging isn't wrong. It's not memorable.

Your one-liner is probably true. So is your competitor's.
That's the problem.

I ran a workshop on fixing it for 25+ founders and operators. Here's the exercise 🧵

[Divya Sadanandan @divyasadandn]

Step 5: Read it to a customer and ask:

"Is this how you'd describe the problem we solve?"

Their answer beats another round of internal positioning debates.

[Divya Sadanandan @divyasadandn]

@OliverBugar @theofinr Other chore apps sell lists, but you sell proof of who did what.

I'd suggest moving your footer line up as the hero, i.e. Assign chores. Keep score. Stop the argument.

DM for full teardown.

[Divya Sadanandan @divyasadandn]

@grasutton @theofinr IMO your best line is in the subhead, customers never see your number.

If I were to rewrite your hero, I'd say
Stop handing customers your personal number.

DM for full teardown.

[Divya Sadanandan @divyasadandn]

@thiruk2014 @theofinr Every AI resume builder tailors for JD, but you're the only one that refuses to invent experience, and that's currently hidden in your subhead.

If I were to rewrite your hero I would say,
The AI resume builder that refuses to lie for you.

DM for full teardown.

[Divya Sadanandan @divyasadandn]

@shawntschwartz @theofinr Screener on the gmail address people already have is your MOAT.

If I were to rewrite your hero, it would be >
Unknown contacts can't reach your inbox until you approve.

DM for full teardown.

[Divya Sadanandan @divyasadandn]

@Joi2James Folks dropping links, if your homepage needs another line to make sense, that's your growth bottleneck.

Happy to help refine your narrative.
(I do this for a living: https://t.co/o3qKVtI9ya)

[Divya Sadanandan @divyasadandn]

https://t.co/o3qKVtI9ya

[Divya Sadanandan @divyasadandn]

Two reasons I went independent.

One turns two next month.
The other was founders who've built a great product and a market that still doesn't get it.

After 12+ years in growth and PMM at Fi, Practo and redBus, I'm fixing that full-time.

The Growth PMM. Link below.

[Divya Sadanandan @divyasadandn]

If Rolex had to build apparel that represents us, the startup ecosystem - it would be this. Visit the @growthx_club

Store here: https://t.co/W8DCoUvvNq ✨

[MICA @MICA_Ahmedabad]

#MICAnEdge

[Micanvas @micanvas]

@falgunivasavada
Love to see your excitement for MICANVAS!
Only 8 more days to go now!

#micanvas16 #unravel

[Micanvas @micanvas]

Save your dates. You dont want to miss either one. #micanvas16 #unravel @SANKALP_MICA #annualproduction2016 #ambaa

[Micanvas @micanvas]

Go ahead post pictures of your art with the hashtag #micanvas #unravel to get a chance to feature on Chhota Wall.