I understand Threads optimized for replies and X is tuned to social reach. So Threads gives content a fighting chance whereas small accounts on X are just going to get drowned out by all the performative hot takes on X.
I'm running a social program for my product on both X and Threads. Hard to understand why the same content on both apps does so much better on Threads. It's a sports app with no politics, so that dynamic shouldn't be at play. Any one else doing this or seeing the same thing?
@DanielSmidstrup They’re leapfrogging each other every few weeks. The switching costs are a pain in the ass. I use Fable and Astea isnt better enough to change skill/tool/steering flows
Impression-to-follower ratio here is even worse. It’s kinda bananas how different the environments are. We’re talking sports content here. Nothing particularly controversial or political.
For new business social reach, Threads > X. Same content, same account start dates, but Threads engagement is 10x what it is here on X. More conversation, more traffic to my site. One thing Threads doesn’t have though: bots and spam accounts artificially drive up follower counts.
10x understates the issue. Content here struggles to get 100 impressions while content on Threads frequently passes 2,000+. That’s not amazing, but it’s better than under 100
Sharing this as the builder, @AskDataBaller is coming together nicely. One unexpected insight- Threads is generating a lot more engagement than X. They seem to be more aggressive in testing new account content.
“Is Jacob Misiorowski the best pitcher in baseball?”
Not quite. He leads all 52 qualified starters in ERA (1.73), WHIP (0.76), K/9 (13.23) and K/BB (6.34). But FIP, which credits only strikeouts, walks and homers, has Chris Sale ahead 2.08 to 2.10.
Misiorowski’s ERA sits 0.38 below his own FIP; Sale’s gap is 0.01. Both are legitimate answers. The peripherals lean Sale.
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