David Sroka

Point of Reference founder. Passionate about customer reference programs and the expertise, technology and content that makes them successful.

[David Sroka @djsroka]

BetterCloud is hiring. A slightly non-standard program manager role. https://t.co/GSQxKc9cAK

[David Sroka @djsroka]

Job openings customer marketing:

Netchannels, customer reference manager

https://t.co/eYrpv4Nj4g

Ekata, customer marketing manager

https://t.co/YN48L9NzLb

[David Sroka @djsroka]

16 Ways To Involve Customers In Your Marketing. Some well-known ideas, but some new ones as well. https://t.co/IoII5pICj1

[David Sroka @djsroka]

Thank you @JenaGriswold for showing the nation what civil service looks like. I’m so proud of Colorado’s ballot system and your defense of it. You inspire confidence and trust. That should be every government leader’s ultimate goal. Keep doing what you’re doing!

[David Sroka @djsroka]

5 Reasons Why A Company Should Think Twice Before Cutting Customer Advocacy Staff from the Budget https://t.co/ZBTUIIrOYW

[David Sroka @djsroka]

Thank you @sellingtools for including us in the #TopSalesTools Guide of 2020! https://t.co/eAW3fmdoe4

[David Sroka @djsroka]

"The business consumer, digitally savvy and self-directed, is in control." The stats support the imperative to get your customers' stories everywhere a buyer goes long *before* they get to your sales team. https://t.co/5Nr3sBDl5c via @Forrester

[David Sroka @djsroka]

@markwschaefer Thanks so much for sharing Mark. I'm an optimist in general and you very concisely articulated what I've felt.

[David Sroka @djsroka]

This is so true. Worst case scenarios usually don't take into account yet-to-be released innovations. There will be many game-changes, large and small, to come. And jobs will be added around those innovations. There is hope. https://t.co/MBjVxwAZHx via @markwschaefer

[David Sroka @djsroka]

We’re excited to be a sponsor of #SDSummit. Come see us in the marketplace at booth K4 right by the SiriusDecisions-Forrester Hub. https://t.co/bTd7iapuc9

[David Sroka @djsroka]

#customermarketing https://t.co/TXjeO7JG4v

[David Sroka @djsroka]

The Summit on Customer Engagement (#SoCE) is fast approaching! March 13-15, Burlingame, CA. We'll be sponsoring and speaking on the topic of capturing and keeping CxO engagement. Meet your #customermarketing peers, share best practices and make career co…https://t.co/tx6IuvFOFC

[David Sroka @djsroka]

Some very good insights in this post. While not all surprising, having stats to back up "hunches" is always powerful. One thing we would not fully agree with: Salespeople knowing what other salespeople are sharing with prospects is…https://t.co/4UEj9uemWT https://t.co/1HX7dCHqky

[David Sroka @djsroka]

So many parallels to customer advocate programs, or better, Customer Advocate Programs. Do you want easy, low-impact, or a program with might?

[David Sroka @djsroka]

Sometimes we forget the psychology behind the power of customer advocate marketing. Here's a good reminder. https://t.co/vbCst5oQ1i https://t.co/CkFlYCDz9D

[David Sroka @djsroka]

This is so true. Buyers who start with the "capabilities we need to deliver business impact" will get the best fit. https://t.co/VjasqF3eEg https://t.co/0gjpdKVoCO

[David Sroka @djsroka]

#3 in this list of SiriusDecisions' prescriptions is where customer advocates come in. Nothing builds a rep's credibility like being able to quickly provide social proof of the company's "marketing story." https://t.co/CJS716NGag https://t.co/uCgfYE2Z7A

[David Sroka @djsroka]

Good confirmation of what those of us in the advocate communicate evangelize daily :-) https://t.co/aQaptU7D5A https://t.co/ZOqTkMhrZb

[David Sroka @djsroka]

https://t.co/iGH6hcxLpR

[David Sroka @djsroka]

Great principles for any contest, including those that drive Sales to help you build your advocate list. Urgent and scarce are powerful contest components. https://t.co/ErLBXSqTHT https://t.co/H2hJdOziPz