It takes what it takes. Be relentless and determined in your pursuit!
Don’t allow anything or anyone to stop you. Ask yourself “how bad do you want it?” and then attack it in a meaningful & intentional way!
Relentless effort & toughness are 2 of our core pillars. Both are required when going after something you want.
Attack the day! Go be great!
Bob Hope performed within mortar range every Christmas for twenty-three years. The man America dismissed as a harmless joke-teller voluntarily saw more front-line combat than most generals.
Christmas Day, 1967. Long Binh base, South Vietnam. Hope was mid-punchline when the first rocket hit the perimeter. The explosion shook the stage. Soldiers in the front rows dropped flat. Military police moved toward Hope's position. Protocol was clear. Evacuate the performer. Get him to a bunker.
Hope did not move. He waited for the noise to stop, looked at the audience, and said, "If they're going to shoot, at least they'll get the best audience in the world." The soldiers laughed. He continued the show.
He had been doing this since 1941. That first audience was a few hundred servicemen at March Field in California, months before Pearl Harbor. Hope told jokes. The men laughed. He looked at their faces and understood something no agent or studio executive had ever told him: these men needed to laugh more than any civilian audience ever would.
By 1943, he was performing in North Africa. By 1944, he was in the South Pacific. By 1950, Korea. By 1964, Vietnam. He went where the war went. He flew on military transports. He slept on cots. He ate what the soldiers ate. He performed on aircraft carriers, jungle clearings, hospital wards, and forward operating bases close enough to the fighting that his crew could hear small arms fire during the shows.
He brought women. That was deliberate. Ann-Margret, Raquel Welch, Joey Heatherton, Jayne Mansfield. Hope understood that a woman in a sequined dress standing on a plywood stage in the middle of a war zone was the closest thing to home most of those soldiers would see for months. The laughter when the women appeared was different from the laughter at his jokes. It was relief.
The military never ordered him to go. No contract required it. He funded portions of the trips himself. He turned down holiday specials, family Christmases, and network money every December for twenty-three consecutive years because he had decided that Christmas belonged to the soldiers.
At his final USO show in 1990, after the Persian Gulf deployment began, he was eighty-seven years old. A reporter asked why he kept going. Hope said he didn't have a complicated answer.
"I looked at them, they laughed at me, and it was love at first sight."
He performed for over eleven million servicemen and women across four wars. Nobody asked him to. He went anyway. Every Christmas. For twenty-three years.
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The secret is there is no secret. It takes what it takes.
Success is dirty, hard work. Don’t talk about it, be about it. Lean into the small, consistent actions everyday. They compound overtime and add up to something great. Success isn’t guaranteed, but without putting in the work, you have no chance.
There are no quick fixes or shortcuts.
Focus on and trust in the process.
Show up everyday. Put in the work. Focus on the foundation of the small, consistent actions. That’s “the secret.” That’s what it takes to be great.
Go be great!