Dan Layfield

Subscription growth tactics that actually work.

Lead Growth @Codecademy from 10m to 50m ARR, PM at @Uber, Product Director @Diligent

[Dan Layfield @dlayf]

@BrentBeshore This is so well written. Thank you for writing it

[Dan Layfield @dlayf]

4/12 Why? One-tap checkout is insane.

Cornell study: single-click increased order frequency 43% and items purchased 37%.

RevenueCat tested IAP vs web → web actually made slightly less take-home.

That friction kills. 💀

Reply if you've ever abandoned a web checkout 😅

[Dan Layfield @dlayf]

3/12

Initial Transaction Revenue

Formula: Conversion × AOV × Payment Success - Refunds - Fees

Who wins each factor?

Checkout Conversion: App Stores, by a lot 🔒 (Trust + saved cards + one-tap = magic)

AOV: Tie

Payment Success: App Stores

Refunds: Tie (unless your web flow sucks)

Fees: Web wins big

Verdict: App stores still dominate.

[Dan Layfield @dlayf]

@Zephyr_hg News

[Dan Layfield @dlayf]

@Zephyr_hg News

[Dan Layfield @dlayf]

https://t.co/ZIKpFOpFHm

[Dan Layfield @dlayf]

The impact of improving churn is massive. Lowering churn from 25% → 10% can increase Lifetime Value (LTV) by 250%.

Here are the four “horsemen” of churn you must deal with:
• Payment / Technical Churn
• Selling to the Wrong Persona
• Failure to Deliver Value Fast Enough
• Happy‐User Churn

[Dan Layfield @dlayf]

For subscription products, the hardest churn rate to lower is 35%.

Either:
1. You're just missing best practices
2. You have fundamentally the wrong business model.

[Dan Layfield @dlayf]

@alex_prompter Guide

[Dan Layfield @dlayf]

@Zephyr_hg News

[Dan Layfield @dlayf]

@jspujji Want

[Dan Layfield @dlayf]

@businessbarista 💯. I think 10/10 communicators get that way because they're lazy and/or can't do things themselves

[Dan Layfield @dlayf]

@patrick_oshag Buying

[Dan Layfield @dlayf]

@george__mack Pretty high agency though....

[Dan Layfield @dlayf]

@benln Interested! Would be great to chat about growth

[Dan Layfield @dlayf]

@zsims For you, of course