"When faced with negative headlines, PR pros should focus on quick, decisive action coupled with clear communication to establish or rebuild trust.
“Clearly, this is something that the @NFL is really good at, and I would argue that it’s also true of the stronger performing teams, both in and out of sports,” said Dan Lobring, currently senior vice president at Chicago-based @Stretch__PR."
Learn more from @dlobring and others in this piece: https://t.co/K7KCBJuHHI
Despite its growing popularity, there has yet to be a dominant brand endemic to pickleball, presenting an opportunity for larger retailers to gain market share and acquire more customers. Now, Target and Lululemon are entering the space. https://t.co/3P16hhaYaQ
The growth of motorsports leagues like Formula 1, IndyCar and Nascar has attracted the attention of large brands that hope to cash in on the trend. https://t.co/scNMGgjtzx
NIL deals — which allow athletes to receive financial compensation for their name, image and likeness — have opened a new lower-cost opportunity for brands to be involved with big college sporting events outside of traditional corporate sponsorships. https://t.co/Guz2JtRWzt
On the move: @GreenoughComms names Nikki Festa O'Brien CEO... Stretch PR, a Chicago-based agency focused on business & sport, hires Daniel Lobring as SVP... LG Ad Solutions, which provides connected TV & cross-screen advertising, hires Angela Barnett as head of corp. comms. https://t.co/JYFE43UNDT