David Lovegrove

Executive Director, Greer Heritage Museum; Strategy and marketing consultant, Lovegrove LLC

[David Lovegrove @dlovegrove]

My first book, “Greer: Past in Pictures,” is on the press. This book is a labor of love that came out of my deep-dive into the rich history of this wonderful town. You can see it at https://t.co/5fkF63vhUQ. I hope you find as much joy in this collection as I did in compiling it!

[Matthew Kobach @mkobach]

Most people optimize for what’s easy to measure. The problem is that what’s easy to measure isn’t what necessarily drives results.

[David Lovegrove @dlovegrove]

@jeannepetrizzo The student has become the master

[David Lovegrove @dlovegrove]

@malachikoop Marketing strategy/planning must be centralized. Implementation does not have to be.

[Suzanne Petrusch @spetrusch]

1 in 10. That's the stat for students who will cross your school off their list if they have a bad #UX on your site. #mythbusting #AMAHigherEd @gilrogers @mstonervt

[David Lovegrove @dlovegrove]

"In general, higher-ed marketing pros underestimate interest in email and overestimate their interest in social media.” @mstonervt at #AMAHigherEd

[David Lovegrove @dlovegrove]

TFW your university makes 1 across in the @nytimes crossword during #AMAHigherEd @BJUedu ht @jeremyekramer

[David Lovegrove @dlovegrove]

Today’s generation doesn’t want to be talked AT; they want to be talked WITH. #AMAHigherEd

[David Lovegrove @dlovegrove]

Time for my annual emergence from Twitter hibernation for #AMAHigherEd

[Bob Johnson @HighEdMarketing]

Most important note: The world "loathes advertising but craves customer-centric information." #highered see https://t.co/gYshSYHyVQ https://t.co/J8RKseLWMG

[Andrew Careaga @andrewcareaga]

"Might it better serve the cause of truth seeking to engage the speaker in frank civil discussion?” https://t.co/NHjDf9yKJq #highered

[David Lovegrove @dlovegrove]

Getting ready to teach on Faberge and vitreous enamel at Furman's OLLI (Osher Lifelong Learning Institute). Pumped!

[David Lovegrove @dlovegrove]

Social media is people connecting with people about things that are really important to them. Advertising rarely fits in that category.

[David Lovegrove @dlovegrove]

Don't expect your customers to be golly-gee impressed just because you did what you said you would do.

[EAB @EAB]

[Infographic] What's the best way to get through to students? https://t.co/ocJsfZSFqG #highered #EMchat #scchat #students

[David Lovegrove @dlovegrove]

Social media success comes from this change of perspective: instead of posting what you want them to see, post what THEY want to see.

[Andrée Archbold @AndreeArchbold]

"Not everyone with a social media following is an influencer & not every influencer is a good fit for every brand."

[David Lovegrove @dlovegrove]

If you just want to sell product, don't call yourself a marketer; you're a cheap salesman. Marketers care about people and their needs.