"We make our own luck"
The thing with privileged people is that, after a while, they often lose sight of the role luck, time, & chance play in our lives
And it's not just those born into wealth.
Even people who grew up poor and later touched money sometimes forget that someone may work harder than they ever did & still not be lucky enough, at least not yet, to see it all click.
Down to us regular people, we'd struggle to grasp that somewhere, someone woke up today with bombs falling from the sky due to no fault of theirs
Or that 4-5 years ago, regular people with jobs & dreams were handed guns to defend their country, & many of them are gone while the war still rages on
You could live in the safest city in the world and still die from slipping on ice or water from a spilled cup and hitting your head
Time & chance bruh
Right place, wrong time. Right place, right time.
activ.boizzz, YKB & Danpapa GTA - dey my body (OUT)
DOTTI Deity - Dry Your Eyes
Korede Bello - Another One EP
Ayo Benzi - Heat & Heart EP
Mizzle - WuLo
GMGBaby - Oxygen
Favy Miguel, Zamoney, Raydeo & Marc XS - Tana
Shillz Tex - Cloud XI EP
Nazor - Maka You
💜
Fido Ft ODUMODUBLVCK & Zlatan - Dance 4 Jesus
Jeriq - Hood Boy Dreams 2.0 EP
AQT, Terry Apala - on Fire II
Http//:riri - Hard to Kill
Korede Bello - Another one
Ema Onigah - ITEM VII EP
Kidd Carder - Before I Blow EP
PDSTRN - ÀDÉNíKÈ
NYRP - ThunderVille
💜
Every time I drop, I try to push the sound, raise the bar, level up the artistry.
We come from a place that constantly asks us to MANAGE. To SETTLE. To make peace with less than we know is possible.
In this era, I’m making music for the ones who know hope is powerful, but eventually hope must become something else!
Revival Szn
Hi @midewtf, congrats on the album announcement
We’d love for @ProducerEssntls to be part of the rollout by exclusively premiering the producer & sound engineer credits behind the project.
Our audience is deeply invested in the people shaping the sound.
DMs open if interested
This week I came across the obituary of a photographer named David Plowden. I was unfamiliar with his work, but decided to browse his website after reading that he specialized in photos of trains and industry.
I’m not much of an art guy, but these photos are astonishing. (1/4)
Hmm, this take sha… I have a different view of this as what you started with isn’t a great start for topics like this.
I used to think this way too. Because of how fast the music industry is evolving, I assumed that me curating playlists, discovering songs early, or building a music community automatically meant I was doing A&R work. (Funfact: I legit said this during my Mavin Future Five final interview and thankfully, the interviewers called my attention to it and said A&R is way beyond that, she explained a bit to me and that stayed with me)
So after studying the role more deeply during the past months as a student of @cbaforafrica, I realised there’s a lot more to it.
Playlist curators, content creators, tastemakers, and community builders definitely contribute to artist discovery. In many cases, they help surface talent before labels notice it. However, that doesn’t make them A&Rs by default.
A&R no be just about finding talent. It’s about developing talent. It’s about understanding an artist’s vision, helping shape their sound, identifying the right producers, songwriters, collaborations, creative direction, and ensuring the music can connect with both the audience and the market.
What happened to Creative A&R? The people who sit with artists in sessions, give feedback on songs, help them tell their stories better, put projects together, shape their identity, and connect the creative side of music with the business side?
Discovery is only one piece of the puzzle. A&R starts where discovery ends.
The industry may have changed how talent is found, but the core responsibilities of A&R haven’t disappeared. They’ve simply become more specialized and, arguably, more important than ever.
the music is important. the business behind the music is just as important.
join us at the MBC as industry professionals discuss how Nigeria’s music ecosystem can create sustainable value, opportunities, and growth for creatives.
register here: https://t.co/0WfqVpcey2