I disagree with the ad/billboard.
It is not a “smart meter” if I still have to physically locate the meter and enter the @KenyaPower@KenyaPower_Care token manually!
We are in 2026, for God’s sake.
Every element serves a purpose, but they should all feel like they belong to the same event.
Because an event is a brand experience under pressure.
People are moving. Information changes. Stakeholders are many. Sponsors, speakers, delegates & service providers all need clarity.
When you create event branding, don't you dare attend it!
Yes. If you didn't create it to feel like an experience, why attend it?
Great event branding is more than decoration or putting logos on banners.
Event graphics ≠ event branding.
#EventBranding#BrandDesign#GraphicDesign
It creates one cohesive brand experienceacross:
• Stage & LED screens
• Registration desks
• Name badges & lanyards
• Signage
• Presentation templates
• Social media graphics
• Photo walls
• Certificates, and more...
Visual communication design is simply about creating a design that looks good or works effectively.
NO.
A design can have good colours, perfect text, nice images and impressive effects and still fail at its job, because design is not decoration.
Yeah, here's what really happened.
DISCLAIMER: This is a client we've been working with for over 6 years now, we've fought, settled, rinse and repeat. He runs on-demand printing, I handle the designs.
Back to what happened today, he came to me saying that he wanted a design for his personal business and he doesn't want the design to look like AI made it.
He sent the details and I got to work, gathered the assets, designed, exported and sent to him via email.
One-line response: "Still looks AI to me"
My head do gbagaunnnn.... I checked the design again myself and started wondering if it really looks AI. Well, maybe it does, maybe it doesn't. It was his feedback, just that I was surprised that he would think I used AI to design for him after all these years of us working together.
I told him that it is definitely not AI and I told him to let me change the layout so he could see. Did that, sent it back to him, made a few changes and said all is good now.
So, I'll leave the designs here... then put the Photoshop layers in the comments.
PS: I've said to myself a long time ago to never slander any client whatever the case might be, but this one attacked me first and I might need to go dust my mic and ring light lol...just kidding
PSS: Since I'm quitting design, if you want my laptop, comment "I want" and I will send you my account number.
"Looks AI" "Approved"
@skmusyoka Muvisi, did you have to wait until
@ItsSammyKioko suffers violence so that you can act and show sympathy? You knew the story and definitely you've been following. @Wavinya_Ndeti is a member of your party, and people know the game you are playing. Ni mbayaaa!