Donal McCarthy

Likes technology, business, leadership, running, football. Views are my own.

[Donal McCarthy @dmccarthy112]

@FabrizioRomano Wouldn't the 3 days before the Champions league final have been better spent preparing his team.
Starting with "Pass the ball to someone you know".
Rather than watching penalties.
Playing for penalties has new meaning.
Grab hold of the opponent. Pull him down on top of you.

[Donal McCarthy @dmccarthy112]

@AndrewrhShirley @SamaHoole Just an innocent bystander here, but you took an interesting angle to take down the original article. Notwithstanding the below the belt 'AI buddy' swipe.

If you had taken your own advice and read the article, you would have noted that 'commercial viability' was not the point.

[Donal McCarthy @dmccarthy112]

@FPLfrasier Was your opening question rhetorical?
Yes, he is dumb.
Brains in his feet.
Regards the modern-day vindictive, personal social media & podcast pile-on to be equivalent to the vaguely critical article in the following days newspaper that he might have occasionally been subjected to

[Donal McCarthy @dmccarthy112]

@centredevils Actually, to make this strategy work, the 'reunion' option has to be an option.

Otherwise, Barcelona just wait till end of window Rushford refuses to go anywhere else.

For a squad player, waiting won't be a big deal for them.

[Donal McCarthy @dmccarthy112]

@htomufc Brilliant runner, good in front of goal, but not in front of CBs, loose first touch. Can't really play in front of CBs.

This reads like you were describing McTominay, who used to hide behind the opposition lest the CB give him the ball.

Seriously, are they very similar?

[Donal McCarthy @dmccarthy112]

@StatmanDave It is, of course, much easier now than 23 years ago. Or 6 years ago.

That's why they're all doing it.

[Donal McCarthy @dmccarthy112]

@SullyTalkz A 'routine' win.
Haven't had one of those since Ole left.

[Donal McCarthy @dmccarthy112]

@SamaHoole https://t.co/JWXGqK3dPq

[Ihtesham Ali @ihtesham2005]

Sigmund Freud's nephew wrote a 168-page book in 1928 that taught American corporations how to manufacture desire, and almost every advertising campaign and political messaging strategy you have ever seen still runs on the playbook he wrote a century ago.

His name was Edward Bernays. The book is called Propaganda. And the strangest thing about it is that he was completely open about what he was doing.

He opened with one of the most chilling sentences ever published in a non-fiction book: “The conscious and intelligent manipulation of the organized habits and opinions of the masses is an important element in democratic society. Those who manipulate this unseen mechanism of society constitute an invisible government which is the true ruling power of our country.”

He was not warning you about this. He was advertising his services.

Bernays had figured something out that nobody else in the early 20th century had put into words.

The old model of selling things to people was broken. You could not just describe a product and expect people to buy it. Humans do not make decisions based on information. They make decisions based on emotion, identity, and social pressure, then construct a rational story afterward to explain what they already wanted to do.

His uncle Sigmund Freud had spent decades documenting this in clinical psychology. Bernays took that work and pointed it at consumer markets and political campaigns.

The case study that made him famous is the one almost nobody knows the full story of.

In 1929, the American Tobacco Company hired him because women were not buying cigarettes. Smoking in public was considered scandalous for women at the time. The market was cut in half by social taboo and the company could not figure out how to break through.

Bernays did not run an ad campaign. He hired a psychoanalyst to figure out what cigarettes symbolically meant to women. The answer that came back was that cigarettes represented male power, and the taboo against women smoking was a symbol of male dominance over female freedom.

So he staged an event. He recruited a group of fashionable young women to march in the 1929 New York Easter Parade and light cigarettes in public at a coordinated moment. He tipped off the press in advance and told them to expect a feminist demonstration. He named the cigarettes "torches of freedom."

The photographs ran on the front page of newspapers across the country. Within a few years, female smoking rates had jumped. He had not sold cigarettes. He had sold liberation, and the cigarette came along for the ride.

The mechanism underneath every move he ever made is the part you should not forget.

He never sold the product. He sold the identity the product represented. He never argued with the audience. He restructured the environment until the conclusion he wanted felt like the audience's own idea. He never appealed to reason. He appealed to the unconscious associations people already had and quietly attached his client's product to those associations.

Every influencer marketing campaign, every political ad, every Super Bowl commercial that makes you feel something without telling you why, every news segment that frames a story before you have time to think about it, is running a version of his original system.

He died in 1995 at the age of 103. He gave interviews in his final years admitting that he had helped overthrow a democratically elected government in Guatemala in 1954 by manipulating American public opinion against it. He said it without regret. He was proud of the work.

The book is 168 pages. It is in the public domain. You can read it in one evening.

Almost nobody who is being manipulated by his methods has ever opened it.

[Donal McCarthy @dmccarthy112]

@rioferdy5 Not to be pedantic, but,
Last summer you were adamant the club should not sign free agent Calvert-Lewin, 28-29 year old, as it would 'block' Chido Obi's development.
Proven goalscorer, Injury concerns, but low risk.
14 premier league goals this season.

Nice hair also.

[Donal McCarthy @dmccarthy112]

@StatmanDave As January signings go, he's well up there.

[Donal McCarthy @dmccarthy112]

@StatmanDave Has he ever quite nailed down a starting spot.
Always seems to be in/out.
Similar to Camavinga.
They were to be the future after Casemiro, Modric, Kroos.
Now, both linked linked with leaving.

[Donal McCarthy @dmccarthy112]

@AdamJoseph Chelsea possibly have a squad that might actually suit Amiron :-)
Fernandez & Caicedo as his midfield might actually have the energy to meet the demands he places on the midfield.

[Donal McCarthy @dmccarthy112]

@FPLfrasier It's not 'like'.
It is the same.

Neville was once asked if he would ever appear on Golddiggers channel.
His one word answer was 'no'.

Now Neville's empire buys out Golddigger, to add to his media empire.
He knows negativity is where the gold is.
@GNev2 is Morally corrupt.

[Donal McCarthy @dmccarthy112]

@escJB @FPLfrasier @Casemiro What is clear is the club did not want to take up the +1 option.

Take that up and it would be out of Casemiro 's hands.
He agreed to remove the automatic +1 appearance clause when the club asked.

He is by far the cheapest option.
Insanity not to +1.

[Donal McCarthy @dmccarthy112]

@StatmanDave What were Casemiro's numbers?
How many times was he first to balls into the box?

[Donal McCarthy @dmccarthy112]

@lauriewhitwell And Casemiro.
How many times did it happen to be Casemiro's head that Chelsea's crosses landed on.
This is not coincidence.

If not his head, he doubled on the 2nd ball to hook it away.

[Donal McCarthy @dmccarthy112]

@Glinner I read and digested.
The "smallest" part, the children, should be the purpose.

[Donal McCarthy @dmccarthy112]

@Glinner Shouldn't you have led with the 2nd point.
The more serious issue.
"Children being mutilated".

Protect the Children first.
Not as an afterthought.

[Donal McCarthy @dmccarthy112]

@SamaHoole "Do you want the line to go up, or do you want the line to go down?"

[Donal McCarthy @dmccarthy112]

@UtdForever7 @ManUtd @premierleague Dorgu stamped by Walker.
VAR not interested.

Licha caresses Calvert Lewins hair: voilent play, red card.

Sesko needs to let his hair grow.