ProducerLand woke up Monday to the sky falling.
- WTW down 12%
- Gallagher fell 10%
- Aon down just over 9%
- Marsh McLennan fell 7%
- Brown & Brown slid 7%
Why? A personal auto comparison app.
Yeah. You read that right. WOMP WOMP.
Here's the skinny:
Insurify launched an app that uses ChatGPT to compare personal auto rates based on vehicle details, credit history, and driving records. It's basically Progressive's comparison tool with a chatbot interface. Launched February 3rd.
That's the "existential threat."
So, why did the market freak out? Our take:
1. The market is already spooked about AI disruption
2. The market conflating personal and commercial
If you're reading this we don't have to tell you, the big brokers like Willis, Gallagher, and Aon make their moolah on complex commercial accounts. Not helping suburban families compare State Farm vs. Allstate rates.
What this means for you in ProducerLand:
Absolutely nothing.
Your $15M food manufacturer with 300 employees, fleet exposures, environmental risks, and multi-state operations isn't getting "ChatGPT'd" away. Your client's CFO isn't going to dump your risk management expertise because they can ask an AI bot to compare GL rates.
Your value isn't in rate comparison anyways, it's in:
- Understanding complex operational exposures
- Structuring creative risk transfer solutions
- Negotiating carrier relationships during hard markets
- Providing loss control that actually reduces claims
- Being the person they call at 6am when SHTF on a job site
Long story short:
Wall Street went full Chicken Little because they don't understand the difference between personal and commercial.
You're safe.
For now.
...
sources: Bloomberg, Yahoo Finance, Insurance Journal
Market and industry panic following the launch of AI-chatbot insurance quoting and broking services looks “bizarre”, according to WR Berkley CEO Rob Berkley, who pushed back on the sharp sell-off across brokerage stocks.
“It was like these people just discovered fire,” he told investors, suggesting the move does not fundamentally alter the economics of a long-automated, commoditised segment of the market.
Read the full story: https://t.co/eW53S1s6ME
Your clients want low insurance prices, but that doesn’t mean they’ll get the coverage they need. Talk to your clients about what a standard auto policy doesn’t cover, and why they may need additional coverage: https://t.co/h5JJyScZvR
#AutoInsurance#InsurancePros
Rising premiums, evolving risks, and stricter requirements are reshaping the homeowners insurance market. Are you prepared to guide your clients through it. https://t.co/I4aRL0Xc0E
Nothing to do with politics: My story on an epic ten-year search for treasure in the Rockies, out this week in New York magazine: https://t.co/iTBRGFzFSe
Before you sit down for Thanksgiving dinner, we’re counting on you to make sure our brave service members don't feel forgotten. We’ve collected over 94% of the signatures we need on our thank you card before midnight, but we’re still missing YOUR name. Will you sign the card now?