DMWdirect

Direct marketing agency with 40 years of expertise in #Strategy, #Creative, #Analytics, and #Media. Focusing on #healthcare and #insurance for people 65+.

[DMWdirect @dmwdirect]

Zero-click searches are changing the rules of search engine marketing.

In our latest post, we share tips on how to adapt your strategy to optimize visibility, CTRs, and ROI in this AI-driven landscape.

https://t.co/LSJULSTrHY

[DMWdirect @dmwdirect]

Medicare's AEP is fast approaching, and 2025 will bring unique challenges — but what happens after December 7?

DMW's Renee Mezzanotte helps you "plan to plan," so you’re ready to gather critical insights, optimize sales channels, and thrive beyond AEP.

https://t.co/8aaPSub5Fp

[DMWdirect @dmwdirect]

Most ad campaigns mirror the environment in which they were created. But thanks to the transcreation process, the campaigns we create here at DMW reflect & engage all of the populations we're targeting — Hispanic & non-Hispanic communities alike.

https://t.co/GBwHZFuRvs

[DMWdirect @dmwdirect]

Thanks to recent changes impacting people who are eligible for both #Medicaid & #Medicare, now's the ideal time to market Dual Eligible Special Needs Plans (DSNPs).

Read our post to understand the changes & get tips on engaging this unique population.

https://t.co/9awkSgdPdG

[DMWdirect @dmwdirect]

Just in time for health insurance marketers to prepare for #AEP, DMW's Renee Mezzanotte put together a last-minute AEP checklist for health plans.

https://t.co/oG591RKRG3

[DMWdirect @dmwdirect]

Google, Microsoft and Meta are all betting big on AI-powered ad platforms. Despite the potential benefits, there are several major pitfalls on the horizon. Keep up-to-date on these looming issues and how to avoid them with the latest from Justin Stauffer. https://t.co/FL6umMOa8M

[DMWdirect @dmwdirect]

Spoiler alert: A culturally sensitive marketer is empathetic and culturally intelligent. They contribute to their own inclusive workplace culture and value everyone's perspective. Read Katie Maule's latest #marketing blog post for DMW to learn more.
https://t.co/PUWjfMPgVd

[DMWdirect @dmwdirect]

DMW’s VP, Creative Director Cheryl Biondi retired after 29 plus years of service. This blog post recounts some of her fondest memories of DMW and the industry — a touching reminder that writing is a work of heart. https://t.co/XNSNbKvsng

[DMWdirect @dmwdirect]

In Sean Clark's first blog post of the year, he tackles the topic of stock photography: the do's, don'ts, and possible alternatives. See how images can enhance a brand, foster a connection with prospects, and inspire action. https://t.co/Mo9APTPAmo

[DMWdirect @dmwdirect]

DMW is excited to be a gold sponsor once again at #RISEMMS2024 in San Diego!

Come see our very own Justin Stauffer and Sean Clark co-present a session on data-driven strategies for regional health plans — Thursday, February 15 @ 3 p.m. PT.

[DMWdirect @dmwdirect]

We'll all remember different things when we reflect on 2023, but here's our opportunity to come together and look back on something we can all appreciate: an insightful blog post. Here are the top 3 DMW blog posts of 2023. https://t.co/SELlAOeOmO

[DMWdirect @dmwdirect]

2024 will see sweeping changes to the security regulations by multiple ISPs, where email campaigns could be unfairly tagged as “spam.” Brian Bundens details the new updates and the best practices to keep email campaigns effective and unblocked. https://t.co/fOSSLi4ZCP

[DMWdirect @dmwdirect]

If a brand wants to stay competitive in the shifting landscape of modern marketing, it needs to evolve its digital toolset. Jenn Smith shares tips on winning new business and building long-term loyalty online, especially among consumers age 65+. https://t.co/BKgsLN5Qjd

[DMWdirect @dmwdirect]

We are proud to announce our new strategic alliance with @OfficialB360, a leading global data science organization. This partnership expands our disciplines of targeting, in-marketing activation, member retention, ongoing optimization & measurement. https://t.co/c3lQPuHpyo

[DMWdirect @dmwdirect]

Katie Maule released a great blog breaking down Medicare specifics from a newbie’s perspective. Read how she made herself a #Medicare #marketing expert.
https://t.co/PiFP7e0Npa

[DMWdirect @dmwdirect]

We are hiring! DMW is looking for a #DigitalMedia Specialist. See what kind of skills and experience you need to join the team. Visit our careers page to learn more. https://t.co/eB8AmyOohX

[DMWdirect @dmwdirect]

Is #retargeting with direct mail a good way to turn dropped prospects into durable customers? Learn more about retargeting from the DMW #blog.

https://t.co/DVK1aviqQi

[DMWdirect @dmwdirect]

What are some best practices for #medicare #marketingnow that more and more #babyboomers are eligible for Medicare? Read on for the latest insights into selling to the senior demographic.

https://t.co/UMY3hR8ebl

[DMWdirect @dmwdirect]

DMW is proud to announce we have obtained a #SOC2 Type II certification for the tenth consecutive year. #AICPA #infosec

https://t.co/SWXzyewhAa

[DMWdirect @dmwdirect]

DMW is excited to be a sponsor once again at #RISEMMS2023 in Las Vegas!

Come see our very own VP of Integrated Marketing, Justin Stauffer, co-present a session on omnichannel marketing strategies — Monday, January 30 @ 2:50 p.m. You can also stop by Booth 302 to meet with us!