Joe Dobrow

author of Natural Prophets & Pioneers of Promotion, founder of MBArk, former top marketer for Whole Foods & Sprouts, committed servant to the triple-bottom-line

[Joe Dobrow @dobrowj]

IT'S OVER!
After 10 years (522 weeks) and 28,906 miles, today I finished my streak of weekly road biking. I hope you will read and share my elegy to this bizarre-but-remarkable accomplishment at https://t.co/EPWShaHPSu

[Joe Dobrow @dobrowj]

Seeing lots of high school graduation notices online, so I wanted to share this one. It's my long overdue (40 years late) valedictory address and tribute to the late Les Nelkin from #GreatNeckSouth Class of 1981. https://t.co/wbLX2V4G72

[Joe Dobrow @dobrowj]

OK, so, lockdown life - I have a little time on my hands. Here's another remarkable new story I wrote about a special professor and a book that was 33 years in the making. https://t.co/QgYW2IBjlv

[Joe Dobrow @dobrowj]

Quarantine couch potatoes, TV time travelers, longers for live sports and Six Million Dollar Man fans will LOVE my new article: https://t.co/2NrQnvekNA. Please share!

[Joe Dobrow @dobrowj]

Sorry to see @_dadler wade into the mire (https://t.co/vA7HpN3bcS), but most historians agree the 20th century ended on 12/31/2000, not '99. So Elvis Luciano, born 2/15/00, like his 2 namesakes and all current MLB roster members, belongs to the 20th century. #ReturnoftheCentury

[Joe Dobrow @dobrowj]

Food waste, entrepreneurship, impact investing - all at MBArk2Boulder Food Leadership Conference Jan. 2-4. Meet Gary Hirshberg of @Stonyfield, Ben Chesler of @Imperfectfruit, Stephen Ritz of @greenBXmachine & more. Register now - prices go up Dec. 1. https://t.co/FYFnDgdn7p

[Joe Dobrow @dobrowj]

We're diving in on food waste/insecurity, food entrepreneurship & marketing at MBArk2Boulder Food Leadership Conference Jan 2-4 with Gary Hirshberg of @Stonyfield, Ben Chesler of @Imperfectfruit, Elizabeth Stein of @purelyelizabeth & more. Register at https://t.co/FYFnDguXYX.

[Joe Dobrow @dobrowj]

Joe Dobrow
1 min ·

Here's my latest article, published online this week in Smithsonian Magazine: https://t.co/Xy7h7HT1nk. If you haven't bought the book already, this is a great excuse. Go to https://t.co/veJVPNu7yg.

[Joe Dobrow @dobrowj]

Presenting about Pioneers of Promotion at the Circus Historical Society convention in Baraboo WI. I am always amazed at the degree to which scholars geek out about our obscure topics - but WOW do these folks cherish the Circus!

[Joe Dobrow @dobrowj]

Yes, my new book is a history of the West and marketing - but surely the only one that mentions @andy_murray, Mystery Science Theater 3000, and the @DosEquis "most interesting man" ad campaign. https://t.co/3hRr8AKdXf @centerofthewest @OUPress

[Joe Dobrow @dobrowj]

Hmm... Famous businessman puts his name on NY buildings; produces reality entertainment shows; promotes himself with letters to editor written under alias; goes into politics. Who else but PT Barnum? Don't that trump all? Read about it: https://t.co/3hRr8AKdXf @OUPress

[Joe Dobrow @dobrowj]

How does a 21st century marketer market a new book about 19th century marketing? On Twitter, of course. So if you liked my book https://t.co/9eNMHiIcUn, or work in marketing, or love the West, please buy https://t.co/SX3j7JNQHD. @OUPress @centerofthewest

[Joe Dobrow @dobrowj]

Want to hang out with 8 current/former natural foods CEOs in a week, incl. @HonestSeth, Walter Robb of WFM, Mark Retzloff of @Horizon_Organic, Paddy Spence of @Zevia & Terry Tierney of @daiyafoods? Cool new program - https://t.co/ri2Vcsumwc.

[Joe Dobrow @dobrowj]

Didn't make it out to the cemetery with me LAST April 12? Re-live the glory (?): https://t.co/LTvgVPbHwk . My new book is now 47 days from release, so hop on those pre-orders, will you? https://t.co/JkPbSy4wtR

[Joe Dobrow @dobrowj]

Still 4 months to go before my book is released, but the legend is growing thanks to this article in @TrueWestMag: https://t.co/SRMx1uYqqm @OUPress

[Joe Dobrow @dobrowj]

Seeing #GreatestShowman was kind of surreal, since my forthcoming book tells a different Barnum story. Read article: https://t.co/jcSSKFme3f

[Joe Dobrow @dobrowj]

Tody Hamilton, Barnum’s master promoter, is not portrayed in the #GreatestShowman. But he’s all over my book. https://t.co/xW3lkCNzjL @OUPress

[Joe Dobrow @dobrowj]

Why promote my spring 2018 book now during release of @GreatestShowman movie? Because Barnum would have. https://t.co/xW3lkD5abj @OUPress

[Joe Dobrow @dobrowj]

PT Barnum wanted to read his obituary, so NY Evening News ran it 2 weeks before he died in 1891. https://t.co/xW3lkCNzjL #GreatestShowman

[Joe Dobrow @dobrowj]

Glad the @GreatestShowman movie has arrived. My book about Barnum’s PR genius is coming soon. https://t.co/xW3lkD5abj @OUPress