The theme for #WorldNoTobaccoDay2026 is ‘unmasking the appeal: countering nicotine and tobacco addiction.’
Nicotine in any form is addictive. Whether they derive from tobacco or synthetically. The tobacco industries find tactics to come with newer nicotine products (pouches, vapes, pods, e-cigarettes) making them attractive to the youths today.
Let’s not succumb to these tactics.
#tobaccoexposed #TobaccoControl #TobaccoBan
Transformation takes vision, innovation and long-term commitment. We’re focused on building what comes next through science, technology and evolving consumer insights.
The Addiction Treatment Facility (ATF), Tobacco Cessation Centre (TCC) of the Dept of #Psychiatry & CFM organised a ‘Workshop on #Tobacco Cessation & Control’ today for faculty members & resident doctors today to observe the #WorldNoTobaccoDay2026
Topics discussed
✅#TobaccoControl policies in India
✅Management of Tobacco Use Disorder (Pharmacological & Brief Interventions)
@nddtc_aiims@MoHFW_INDIA@MSJEGOI@deoghar_aiims@atulambekar
Quite appropriate and relevant comment. People coming out of their comfort zones of their homes forget about basic civic senses & etiquettes.
This is same for Indian railways as like other public places. Often it seems quite deliberate.
The Government can’t take responsibility for everyone’s lack of basic civic sense, etiquettes and decency.
That’s commendable
At present only 3 centres in #India has NTQLS, one in VPCI, Delhi, while the other two are in @NIMHANS_BLR & B. Barooah Cancer Institute, Gauhati. They are doing a tremendous job & takes the load of the entire country.
The service needs to be expanded to involve other centres.
@MoHFW_INDIA #TobaccoControl
A tobacco cessation helpline run from #Delhi has helped more than 2.3 lakh #Indians quit tobacco and handled nearly one crore calls over the past decade, emerging as one of the country's largest counselling-based public health interventions against nicotine addiction. Operated by the Vallabhbhai Patel Chest Institute (VPCI), University of Delhi, the National Tobacco Quitline Services (NTQLS) has enrolled more than 6.75 lakh #tobacco #users for structured counselling and follow-up support since its launch by the Union Health Ministry on May 30, 2016. @timesofindia@MoHFW_INDIA@JPNadda@SriToosh
Oral Nicotine Pouches (ONPs) are tactics of #Tobacco industry to lure adolescents to the world of tobacco & other substances. They are sold as a harmless alternative to smoked & smokeless tobacco, in attractive small pouches having flavours which tend to attract the young people.
Similar was for vapes.
India has always been a forerunner in #TobaccoControl
High time that policymakers attend to this new menace.
@WHO@GKH_SLT@VitalStrat@MoHFW_INDIA@ICMRDELHI
#tobaccoexposed
Big Tobacco never stops reinventing addiction.
Yesterday cigarettes.
Today nicotine pouches with mint flavours, slick packaging and influencer marketing aimed at teenagers.
WHO’s warning is serious. By the time society realises the harm, another generation may already be hooked.
#NicotinePouches
https://t.co/kaHBi1IsVh
I remember carrying one in my lunch-box (tiffin box) to school on many days in the #90s , only to find the same quintessential Bapuji cake in other’s boxes as well. It satisfied hunger, yet make you crave for another one.
I seldom see them nowadays.
🥮 In 1973, industrialist Alokesh Jana looked around the bustling streets of Howrah and saw a clear need. Schoolchildren needed a quick, affordable tiffin. Workers and commuters craved something reliable to beat sudden hunger pangs at tea stalls, trains, or bus stops. Fancy cakes existed for occasions, but nothing simple, consistent, and pocket friendly for everyday life. That year, Jana established New Howrah Bakery (Bapuji) Pvt. Ltd. in the Pallabpukur area. He launched a square cut vanilla fruit cake priced at just 60 paisa, the perfect tiffin cake designed first with students in mind, then embraced by working people across Howrah, Kolkata, and Hooghly districts.
🥮 No dramatic family recipe tale. No eureka moment passed down in folklore. Just a practical business decision by a forward thinking industrialist who focused on quality ingredients, mild vanilla aroma, and generous mix-ins of tutti frutti, petha (ash gourd preserve/chalkumra morobba), roasted peanuts, and occasional raisins. The result? A soft, moist, not too sweet cake wrapped in iconic oily printed wax paper (red, yellow, green, blue with the big red “R” trademark) that became pure nostalgia without any heavy advertising.
🥮 Why Did It Worked So Well?
It perfectly filled the gap between expensive bakery treats and basic bread. Affordable for all strata of society, reliable in taste and texture, and ideal for dabba (tiffin), chai-er dokan, picnics, or quick bites. Word of mouth spread its fame. Even during the 2016 demonetization, when supply briefly dipped, the public outcry made headlines, proof of how deeply it had become part of Bengali daily life.
🥮 Today, Alokesh Jana’s sons, Amitabha (Amitava) Jana and Animesh Jana continue the legacy. The original recipe remains largely unchanged, prices stay modest (around ₹7–8 per slice), and the bakery has expanded into biscuits and more while keeping quality and affordability at the core. A trademark dispute in court only strengthened public loyalty when the Jana family defended their claim successfully.
🥮 For generations of Bengalis, Bapuji Cake is far more than just a sweet treat, it’s edible childhood! The unmistakable vanilla scent opening a school dabba, the oily wrapper crinkling during a local train ride, the perfect square shared at roadside chai stalls or family picnics. In an era of fancy desserts and packaged snacks, this humble cake remains unchanged, evoking pure, simple joy and a sense of home. It’s resilience baked into every slice a quiet symbol of Howrah’s spirit that continues to win hearts across Bengal and beyond. If Bapuji Cake was part of your growing up years, drop your favourite memory in the comments!
@DrNikhilMD Has been used for quite long with evidence backed by trials. This Systematic Review in 2022 by a group of Indian Psychiatrists provides pooled evidences (mixed results)
https://t.co/SsJwQT7NVV
Fish consumption in Bengal may be either equal or more that of Kerala. A study with a hypothesis on looking into comparative cognitive decline in fish-consuming states (Bengal, Kerala, coastal Maharashtra, etc) can provide answers. If you plan one, include our institute as one centre. 😃