Don Elliott - Founder-Led Growth Advisor

Founder of Gravitate | 4x author | Hired by 2,000+ clients over 30 years | Owner of Pour Choices pub

[Don Elliott - Founder-Led Growth Advisor @donisflying]

Your website could be invisible in 6 months.

Google traffic is down 34.5% since AI results launched.

Someone asks ChatGPT "best HVAC companies near me"
Your competitor shows up. You don't.

The difference? Their website is AI-ready. Yours isn't.

We audit 36 technical points that AI bots look for.

Things like schema markup, LLM.txt files, and semantic structure.

Check yours for free!

(make sure you're following me so I can dm the link)

[Don Elliott - Founder-Led Growth Advisor @donisflying]

Does your website need a revamp? I help B2B companies get more clients from powerful websites.

Book a conversation at: https://t.co/maW5gSqf0Y

[Don Elliott - Founder-Led Growth Advisor @donisflying]

Imagine a kitchen remodeler in Portland wants to show up when homeowners ask ChatGPT for a recommendation.

Here's what that actually looks like in practice.

We syndicate their content, citations, and mentions across 300 high authority websites in relevant categories. Those 300 sites now point back to theirs.

(This is HUGE! Our network reaches further than most, meaning your content will reach further than most)

That signal tells AI search this business is legitimate, established, and worth recommending.

Why does that matter?

Off page signals drive 60% to 70% of your AI citations. Your own website is just the starting point. What the rest of the internet says about you is the majority of the equation.

Most contractors are spending all their time optimizing their website and ignoring that 60% to 70%.

We work with a network of thousands of high authority websites specifically to fix that problem. When we syndicate your content across that network the signal to AI is immediate and compounding.

The contractors who move on this now will own their local AI search results for years.

[Don Elliott - Founder-Led Growth Advisor @donisflying]

@SahilBloom being able to pivot and roll with the punches is very underrated

[Don Elliott - Founder-Led Growth Advisor @donisflying]

@KevinSzabo14 If you have great marketing, this becomes easier to do

[Don Elliott - Founder-Led Growth Advisor @donisflying]

@louissparadajr How long does it take to build?

[Don Elliott - Founder-Led Growth Advisor @donisflying]

@Fish_wid_a_V Leads? Mostly word of mouth or getting real traffic online?

[Don Elliott - Founder-Led Growth Advisor @donisflying]

Does your website need a revamp? I help B2B companies get more clients from powerful websites.

Book a conversation at: https://t.co/maW5gSqf0Y

[Don Elliott - Founder-Led Growth Advisor @donisflying]

I started in business at 17, helping small local shops get customers.

Most of them were excellent at their craft. They had NO idea how to market.

I watched legitimately great businesses close their doors because nobody knew they existed.

The products were great. The owners had a fantastic work ethic. But nobody outside their immediate circle ever found them.

That memory is behind every website we build at Gravitate.

Marketing is not optional.

It's the difference between a business that lasts and one that quietly disappears.

[Don Elliott - Founder-Led Growth Advisor @donisflying]

Does your website need a revamp? I help B2B companies get more clients from powerful websites.

Book a conversation at: https://t.co/maW5gSqf0Y

[Don Elliott - Founder-Led Growth Advisor @donisflying]

Let's play a game.

Say you're a contractor heading to a potential client's home for a kitchen reno.

Option A: You show them what their kitchen could look like. Colors, pieces of tile, flooring.

Option B: You share stories of past clients. Ex: The story of a retired chef who spent 40 years dreaming about a kitchen where she could actually cook. Then you show before and after pictures.

Which one closes the most sales?

Option A is the norm. After working in this industry for 25 years, I can promise you Option B is going to change your business.

A homeowner FEELS a story. They relate to it.

The contractors who figure out how to tell the human story behind their best work in their digital marketing will outprice and outsell everyone around them.

Your finished project is proof you can do the work.

The story behind it is proof someone should trust you with their home.

[Don Elliott - Founder-Led Growth Advisor @donisflying]

Does your website need a revamp? I help B2B companies get more clients from powerful websites.

Book a conversation at: https://t.co/maW5gSqf0Y

[Don Elliott - Founder-Led Growth Advisor @donisflying]

One of our home service clients hit an 11X return on their marketing investment last year.

That number stops people in their tracks.

What actually produced it is less exciting to talk about.

- Consistent website updates.
- Local SEO.
- Paid ads tied to real revenue attribution.
- Monthly reporting with actual numbers.

Quarter after quarter. Year after year.

No viral moments. No tricks.

The compounding effect of doing the right things long enough is the most underrated force in contractor marketing.

Drop your website below and I'll tell you where your system is breaking down.

[Don Elliott - Founder-Led Growth Advisor @donisflying]

@CapitalCityBrad Often see business owners in construction or trades who wear so many hats, they do one job and they can't focus on anything else.

They don't have the right website or systems.

And worst, leads have dried up.

[Don Elliott - Founder-Led Growth Advisor @donisflying]

@CJtheLender Add in leads and marketing to their efforts and they are unstoppable

[Don Elliott - Founder-Led Growth Advisor @donisflying]

@matt_gray_ marketing > sales

[Don Elliott - Founder-Led Growth Advisor @donisflying]

@jamesonhaslam how's their marketing?

what's their budget?

[Don Elliott - Founder-Led Growth Advisor @donisflying]

@trentjhughes Boring ones that have great marketing

[Don Elliott - Founder-Led Growth Advisor @donisflying]

Does your website need a revamp? I help B2B companies get more clients from powerful websites.

Book a conversation at: https://t.co/maW5gSqf0Y

[Don Elliott - Founder-Led Growth Advisor @donisflying]

The struggle.

You're juggling three or four marketing vendors at once

- Website team
- SEO company
- Ad agency and maybe someone for social

You're not alone, most home service businesses start this way until they realize it can be easier.

With multiple vendors, there's less cohesion and people start pointing fingers when results decline or something breaks.

This helps no one.

The most consistent thing we hear from new clients is that they just want ONE team accountable for everything.

- One conversation
- One dashboard
- One partner

Because when your website, ads, and SEO are all in sync, the entire system works better.

Your messaging stays consistent across every channel. When someone tweaks the website, the ad campaigns adjust accordingly. SEO and content don't fight against each other.

More importantly, nobody gets to blame the other guy when the phone stops ringing.

[Don Elliott - Founder-Led Growth Advisor @donisflying]

Instant coffee sucks.

It always has. Tell me I'm wrong.

Everyone just accepts it because what choice do you have, hiking or camping?

Recently, my buddy introduced me to Wild Camp Coffee. I was shook. FINALLY someone took this issue seriously.

Now I'm drinking a legitimate pour over on the side of a mountain.

(mountain coffee views)