Don't Be a Frango

Frango is Portuguese for chicken. The person just going through the motions. Thinks small. Becomes small. In the gym, in life. Join our Tech Week lifting club.

[Don't Be a Frango @dontfrango]

Frango (FRAHN-goo)

In Brazil, it means chicken. In the gym it's the person going through the motions. Half reps. Phone between sets (sometimes during). The weight they know they can handle. They're there. They even take a selfie as proof. They're just not doing the real work.

How we show up in the gym translates into how we show up at home, at school, at work, in life. And the gym is one of the few honest rooms left. No one can do the work for you. Every rep, every excuse, every choice is yours. And so are the results. That's why the cure for the frango virus starts at the gym.

Everybody can get the frango sometimes. Myself included. That's why I created Don't Be a Frango. Let's call it out, laugh at it, and train it out of ourselves. In the gym and everywhere else.

How much frango is in you? Take the test and reply with your score. 🐔

[Don't Be a Frango @dontfrango]

https://t.co/Lww6QWdpMG

[Don't Be a Frango @dontfrango]

#SFTechweek isn’t over yet. One more workout before we head to LA!

Saturday morning at Equinox Sports Club SF, a room full of builders, founders and lifters starting the day the right way.

Thank you @Equinox for the lift! 💪

Next stop: LA, Oct 12-18. Link in bio: https://t.co/g7coqWJ5dY

#DontBeAFrango #SFTechWeek #LATechWeek

[Don't Be a Frango @dontfrango]

SF: https://t.co/IMSkCeascU
LA: https://t.co/Lww6QWdpMG

[Don't Be a Frango @dontfrango]

@thechrissheng at @techweek_ today on what a strong founder looks like: grit, accountability, bias to action.

Same thing we’ve been preaching all week. Starts in the gym. Show up. Do the reps. Don’t be a frango. 🐔

Get your founder reps in with us, 6-9am in SF and LA. Link below 👇

#SFTechWeek #LATechWeek #DontFrango

[Don't Be a Frango @dontfrango]

3 gyms. All before 9am. What’s your excuse for not training during @Techweek_ ?

@Equinox Sports Club → @PlanetFitness Kearny → @FitnessSF Transbay

Thanks to everyone who trained with us today.

See you tomorrow 💪

[Don't Be a Frango @dontfrango]

Day 4 of SF @Techweek_: the Don’t Be a Frango Lifting Club is already expanding. 🌎

Today we’re training at 3 gyms: Equinox Sports Club SF, Fitness SF Transbay and Planet Fitness Kearny. I’m making the rounds before 9am.

Stop 1: @Equinox Sports Club SF 💪

Come practice your founder reps before the day starts.

Don’t be a frango. 🐔​​​​​​​​​​​​​​​​

#sftechweek #dontfrango

[Don't Be a Frango @dontfrango]

Halfway through @Techweek_ and still going strong at @FITNESSSF.

Every day, 6 to 9am, the only thing we raise is the bar and each other’s standards.

Four more days. Stay focused. Don’t let the frango creep in. 🐔

#SFTechWeek #DontFrango

[Don't Be a Frango @dontfrango]

RSVP:
San Francisco: https://t.co/IMSkCeascU
Los Angeles: https://t.co/Lww6QWdpMG

[Don't Be a Frango @dontfrango]

Mid-week @Techweek_ check: are you doing founder reps?

Frango (FRAHN-goo) means chicken in Brazil.
In the gym, it's the person going through the motions: half reps, phone between sets, the weight they already know they can handle, a selfie to prove they were there.

They showed up. They're just not doing the real work.

Tech Week has its version too: the Frango Founder.
Collecting lanyards, connections and followers. Chasing the most selective events and the biggest investors. Building the founder brand faster than the company.

While avoiding the uncomfortable reps:
Talking to real users, buyers and decision makers, or people who know them firsthand.
Becoming an expert in a problem people actually care about.
Building with fewer resources, not more.
Putting ideas in front of reality and being willing to hear "no."

The best place to practice these reps is the gym.
It's one of the few honest rooms left. Nobody can do the reps for you. Every rep, every excuse, every choice is yours. So are the results.

Progress means showing up and choosing to face increasing resistance. Always uncomfortable. Going to failure. Then coming back tomorrow to do it again. Rep after rep. Day after day. Year after year. For as long as you're alive.

Building a durable company works the same way.

Everybody gets a little frango sometimes. Me included. There's distraction, noise and FOMO everywhere.
That's why I created the Don't Be a Frango Lifting Club: a place to practice the uncomfortable reps together and lift each other up.

So, mid-week: are you getting your founder reps?

Come lift with us and fight your inner frango before the day starts, anytime between 6 and 9am. Link below 👇

In the gym. In life. Don't Be a Frango. 🐔
#TechWeek #SFTechWeek #DontFrango

[Don't Be a Frango @dontfrango]

Ladies and gentlemen, the day has come.

@techweek_ finally got its first lifting club.

Day 1 of the Don't Be a Frango Lifting Club

📍 @fitnesssf Transbay, 425 Mission St

🗓️ Mon, Oct 5, 6–9am (early crew at 5)

Lift, then grab a bite together.

RSVP: https://t.co/ioMZYSIo4Y

#SFTechWeek #DontFrango

[Don't Be a Frango @dontfrango]

@gregisenberg Congrats on the little one! You’re used to being up at 3am, might as well lift with us at 6. @Techweek_ first lifting club 💪 https://t.co/IMSkCeascU

[Don't Be a Frango @dontfrango]

SF: https://t.co/IMSkCeascU
LA: https://t.co/Lww6QWdpMG

[Don't Be a Frango @dontfrango]

Everyone has a frango inside. Time to get it out. 🐔🚫

Don't Be a Frango Lifting Club

Exorcisms held daily 6-9am during @Techweek_ 

Hydration by @LiquidDeath

SF Oct 5-11 · LA Oct 12-18

https://t.co/VHdEWMUIEz

#DontFrango #SFTechWeek #LATechWeek #TechWeek #LiftingClub

[Don't Be a Frango @dontfrango]

@Techweek_ @SlimJim don't forget your workout gear 🏋️‍♂️🏋️‍♀️
full packing tutorial: https://t.co/FlBCJGyOQl

[Don't Be a Frango @dontfrango]

How to pack for @Techweek_.
The Don't Be a Frango Field Guide. 🐔

The essentials:

👕 Workout clothes
🧼 Gym towel and deodorant
🏋️ Straps, wraps and belts
👟 FLAT lifting shoes. Not running shoes.
💊 Supplements
🧊 Ice bag and hot bag, in case of accidents
🎒 Gym bag
🥡 Cooler for meals
🚩 DBAF flag to rep

The Don't Be a Frango Lifting Club is running a Tech Week edition: 6–9am daily, rotating gyms around town.

Enough run clubs. Let's lift.

📍 SF Tech Week · Oct 5–11 · https://t.co/ioMZYSHQfq
📍 LA Tech Week · Oct 12–18 · https://t.co/Qwzq1Uc43k

Tag the founder who's definitely skipping leg day this week.

#DontFrango #TechWeek #SFTechWeek #LATechWeek #LiftingClub

[Don't Be a Frango @dontfrango]

How to pack for @Techweek_.
The Don't Be a Frango Field Guide. 🐔

The essentials:

👕 Workout clothes
🧼 Gym towel and deodorant
🏋️ Straps, wraps and belts
👟 FLAT lifting shoes. Not running shoes.
💊 Supplements
🧊 Ice bag and hot bag, in case of accidents
🎒 Gym bag
🥡 Cooler for meals
🚩 DBAF flag to rep

The Don't Be a Frango Lifting Club is running a Tech Week edition: 6–9am daily, rotating gyms around town.

Enough run clubs. Let's lift.

📍 SF Tech Week · Oct 5–11 · https://t.co/ioMZYSHQfq
📍 LA Tech Week · Oct 12–18 · https://t.co/Qwzq1Uc43k

Tag the founder who's definitely skipping leg day this week.

#DontFrango #TechWeek #SFTechWeek #LATechWeek #LiftingClub

[Don't Be a Frango @dontfrango]

The most founder-friendly club at @Techweek_
0% dilution. 100% gainz.

The Don’t Be a Frango Lifting Club 💪

[Don't Be a Frango @dontfrango]

@Techweek_ @SlimJim Plus 7 training outfits and double the @SlimJim, because this year Tech Week has a lifting club 💪

[Don't Be a Frango @dontfrango]

@Techweek_ SF: https://t.co/IMSkCeascU
LA: https://t.co/Lww6QWdpMG

[Don't Be a Frango @dontfrango]

Enough run clubs. Stop practicing running away from your problems. Let's lift. 🏋️

Tech Week is packed with morning runs, yoga, cold plunges and meditation. But where are the events for lifters?

The Don't Be a Frango Lifting Club is touring gyms during @Techweek_, 6–9am daily, for founders, builders and investors who get that how you train is how you build.

SF: Oct 5–11
LA: Oct 12–18

No instructor. No guru. No kumbaya. Just iron, sweat, and people who won't let you be a frango.

RSVP in the reply 👇

#SFTechWeek #LATechWeek #DontFrango

[Don't Be a Frango @dontfrango]

SF: https://t.co/IMSkCeascU
LA: https://t.co/Lww6QWdpMG

[Don't Be a Frango @dontfrango]

Enough run clubs. Let's lift. 🏋️

Tech Week is packed with runs, yoga, cold plunges and meditation. But where are the events for lifters?

We're bringing the Don't Be a Frango Lifting Club to both cities:

📍 SF: Oct 5–11
📍 LA: Oct 12–18
⏰ 6–9am, drop in anytime

Bring your own program, bring a buddy, or come solo and meet someone new. One workout or the whole week.

No instructor. No guru. No kumbaya. Just iron, sweat, and people who won't let you be a frango.

RSVP below 👇

@Techweek_ #SFTechWeek #LATechWeek #DontFrango