Emma Wailes (Hildreth)

Telling stories to make a difference through UX, picture books and design. UX Designer and Head of Design at Hippo Digital.

[Emma Wailes (Hildreth) @doodle_em]

It's time to get serious about design https://t.co/OgLSsJLPg9

Love this blog post by the fantastic @CathyDutton

[Emma Wailes (Hildreth) @doodle_em]

@fopminui Congratulations - we’ve been married 8 and hope it’s as lovely when we get to that age even tjohhh we won’t hit 75 yrs married ❤️ what’s your secret x

[Emma Wailes (Hildreth) @doodle_em]

@JacquiDeevoy1 I had the same after one high reading. All the other times they had done it came back normal. I’ve been working on healthy eating, more cardio and acupuncture to lamppost circulation.

[Emma Wailes (Hildreth) @doodle_em]

@FredsFarm247 Dad has type 2 diabetes

[Emma Wailes (Hildreth) @doodle_em]

@lordsandlabs keen to get a reply to my email about an order from December I’m still waiting on.

[Emma Wailes (Hildreth) @doodle_em]

@brianball HNY

[Emma Wailes (Hildreth) @doodle_em]

@unclsmitty12 @FredsFarm247 It’s Steven Bartlett DOAC podcast episode from 7th October

[DANN© @DannPetty]

Always remember, it's easier to hate than to be nice.

Find the nice one's because they are the harder workers.

[Emma Wailes (Hildreth) @doodle_em]

@fireworkreform Just when you think they’ve stopped they start up again multiple times during the night. Our cockapoo has medication, a headband and still trembles at the noise.

[Mr Benn @thebowlerhatman]

To brighten up budget day, I am giving a set of these Fabulous Mr Benn badges away.
To be in the bowler hat, all you have to do is retweet this tweet.
I'll choose a winner this time next week.
Good Luck!!

[Harry 🇬🇧 @Harry20211959]

👍👇💕

[Helen Bevan @HelenBevan]

How do we motivate people for change? Extrinsic motivators ("prods") work in some contexts but they often undermine ("crowd out") intrinsic motivation for doing things & they can backfire disastrously. That's because human behaviour is influenced by underlying norms, cultural contexts & intrinsic motivations that simple rewards and punishments cannot address. Sound leadership is about attracting those who want what you want & leading them with shared values in pursuit of a shared purpose. https://t.co/H1sRlQxFk8. By @Digitaltonto. Paired with my graphic.

[Emma Wailes (Hildreth) @doodle_em]

@Effie_D I went and did a trip alone that was guided tours so technically not alone but still free to be on my own at times.

[UX Links @uxlinks]

Learn About the 10 Principles for Good Design, to Boost Your UX / UI Designs, by Dieter Rams! 🔥🔖

1. Good design is innovative
Possibilities for innovation are not, by any means, exhausted. Tech development is always offering new opportunities for innovative design. But innovative design always develops in tandem with innovative technology, & can never be an end in itself.

2. Good design makes a product useful
A product is bought to be used. It has to satisfy certain criteria, not only functional, but also psychological and aesthetic. Good design emphasises the usefulness of a product whilst disregarding anything that could possibly detract from it

3. Good design is aesthetic
The aesthetic quality of a product is integral to its usefulness because products we use every day affect our person and our well-being. But only well-executed objects can be beautiful.

4. Good design makes a product understandable
It clarifies the product’s structure. Better still, it can make the product talk. At best, it is self- explanatory.

5. Good design is unobtrusive
Products fulfilling a purpose are like tools. They are neither decorative objects nor works of art. Their design should therefore be both neutral and restrained, to leave room for the user’s self- expression.

6. Good design is honest
It does not make a product more innovative, powerful or valuable than it really is. It does not attempt to manipulate the consumer with promises that cannot be kept.

7. Good design is long-lasting
It avoids being fashionable and therefore never appears antiquated. Unlike fashionable design, it lasts many years – even in today’s throwaway society.

8. Good design is thorough down to the last detail
Nothing must be arbitrary or left to chance. Care and accuracy in the design process show respect towards the user.

9. Good design is environmentally-friendly
Design makes an important contribution to the preservation of the environment. It conserves resources and minimises physical and visual pollution throughout the lifecycle of the product.

10. Good design is as little design as possible
Less, but better – because it concentrates on the essential aspects, and the products are not burdened with non-essentials.
Back to purity, back to simplicity.

Follow @UXlinks to massively increase your UX / UI skills and knowledge 🙌

#ux #ui #uxdesign #uidesign #productdesign #uxresearch #userresearch #usability #figma #html #css #js #visualdesign #mobile #webdevelopment #webdesign #appdesign #apple #android #design #userexperience #designsystem

[Emma Wailes (Hildreth) @doodle_em]

@qatarairways bit disappointed to get email suggesting a flight carrier is unavailable, in reality on itinerary our flight has moved to earlier one which if I bought today is £400 cheaper than the one I’m meant to be on which is also still available to purchase.

[Emma Wailes (Hildreth) @doodle_em]

@PaulBrandITV I’d say she already a powerful person with the first few points you made…Leaving school to look after a child, then supporting your children with their and having drive to do stuff for yourself when you’re doing loads as a mum is pretty impressive.

[Eric Partaker @Eric_Partaker]

Why great leaders think like a farmer:

[Emma Wailes (Hildreth) @doodle_em]

This is so sad - this veteran and many more were prepared to give his life for this country and luckily didn’t but must have so many traumatic memories and @RishiSunak couldn’t give him his time. His own campaign was obviously more important. #shamefulsunak