Opportunity Cost vs Expected Value with the maximum context available, that seems like the only mental framework I will ever need for a business decision.
Thanks @davidsenra
Strangely enough, one of founders' unique sources of strength is that they've experienced weakness. Hired CEOs tend to take the power of the companies they run for granted. But the founders remember when the company was so weak that it could only survive by delighting users.
VIDEO: Prime Air Boeing 767 cargo plane overshoots runway at Miami International Airport (MIA), catching fire and striking multiple vehicles.
Rescue operations underway.