Louis

Copywriter // Strategist
🧠 I tweet about writing, creativity, story, and ideas.

[Louis @Dosed_ca]

5 principles for building a great brand.

- Have a clear purpose
- Tell engaging stories
- Write effective copy
- Build a community
- Chase bold ideas.

You can achieve them all for very little money.

And that's what I tweet about.

[Louis @Dosed_ca]

@starky_photo @gabealonso @ivonnealdazz Same same.

I find it harder to find recommendations for novels though.

Like, marketing/ad Twitter, we likely all read the same books that get big in our niche.

But novels feel more subjective.

[Louis @Dosed_ca]

@connor_skelly_ Also 'penpal' is phonetically pleasing and fun to say. 'Cyber friend' sounds vague and distant.

[Louis @Dosed_ca]

@nikillinit Yeah.

It turns out just doing the work is a far more productive way of being productive than reading about how to be more productive or buying productivity tools to be more productive.

[Louis @Dosed_ca]

@ryansmulholland It's true, and it's a shame. You can't build a great brand without a great product.

[Louis @Dosed_ca]

@1Sanmi @RuncieDan For sure. I'm not sure why others a drawn to him, but for me I think he's a great storyteller.

[Louis @Dosed_ca]

@1Sanmi @RuncieDan Haha probably not. Theres always hope though.

[Louis @Dosed_ca]

@maxogles Are all Gmail responses stock? Or are they custom based on our individual writing styles and typical responses?

[Louis @Dosed_ca]

@joeray119 No, I'm sorry to disappoint.

I'm a chaotic worker; inspiration comes in peaks and troughs so I ride the wave when it comes and tidy up the mess afterwards.

I think Damien Newman's design squiggle represents it best.

[Louis @Dosed_ca]

@kadavy And the best back cover quote has to be from Banksy.

[Louis @Dosed_ca]

@kadavy Eats, Shoots & Leaves: The Zero Tolerance Approach to Punctuation.

[Louis @Dosed_ca]

All writing slants the way a writer leans, and nobody's born perpendicular.

So go ahead.

Put yourself into your work.

[Louis @Dosed_ca]

@jspector Beautiful aesthetic to that tweet Josh.

Slippery slope technique in action.

Nice.

[Louis @Dosed_ca]

@cullinmcgrath Yeah same, although there are accounts the just do that over and over. I suspect trying to be the next Naval.

[Louis @Dosed_ca]

An idea is nothing more than a new combination of old elements.

- James Webb Young.

[Louis @Dosed_ca]

Strunk and White said it best:

“Consciously or unconsciously, the reader is dissatisfied with being told only what is not; the reader wishes to be told what is.”

[Louis @Dosed_ca]

Quick writing tip:

Use the positive form.

Say what something is, rather than what it isn't.

E.g. “He did not win the election” → “He lost the election”.

"The pancakes were not good" → "The pancakes were bad".

Here's why:

[Louis @Dosed_ca]

How do you write in the positive form?

Remove the word 'not'.

It forces you to choose one word to express a thought:

not boring → entertaining
not early → late
not dim → bright
not light → dark
not happy → sad