Brent Roraback

@[email protected]

Product at Disney Streaming.

Previously Rover, TUNE, Amazon, Microsoft Research, aQuantive

[Brent Roraback @doublepower]

@MikeLew65 @NYTmag @keribla So good!

[Brent Roraback @doublepower]

A global maritime innovation hub coming to Seattle aims to spur entrepreneurship and create jobs https://t.co/WjjiwjvW5f via @GeekWire

[Brent Roraback @doublepower]

https://t.co/2owZQ38LTO

[Brent Roraback @doublepower]

Surprising how quickly and completely I feel like I'm switching over to Threads.

So different from when I was trying Mastodon, etc. Would not have predicted Twitter could be replaced so quickly and completely (absent DMs and lists, so far).

[Andrew Weissmann (weissmann11 on Threads/Insta)🌻 @AWeissmann_]

Hey Justice Roberts, here’s a thought: if you are going to reference the French Revolution, perhaps show a modicum of sympathy for those seeking liberty & equality, vs. those with inherited wealth, power, & position.

[Brent Roraback @doublepower]

https://t.co/GOfMG6fqde

[Julia Ioffe @juliaioffe]

cc: Vladimir Putin

[Daniel W. Drezner @dandrezner]

A real-time crisis—like this possible coup in Russia—is exactly the moment when one needs verified accounts to filter out news from bullshit rumors.

This is also exactly the moment to remember that @elonmusk has burned this once-useful information ecosystem to the ground.

[Brent Roraback @doublepower]

"Heads up. Due to increased summer travel, it’s going to take longer than usual to get through security at Seattle airport tomorrow. Please give yourself at least 3.5 hours to make your way to the gate."
Really @AlaskaAir? For my 8am flight I should arrive at 4:30 am?!

[Brent Roraback @doublepower]

Great read!
https://t.co/kaQq5cOo3y

[Brent Roraback @doublepower]

Lotta wisdom in this tweet from @shreyas.

[Shreyas Doshi @shreyas]

Some user-focused companies reward PMs for collecting user feedback for years & years and yet their products don’t actually win in the market and yet their go-to solution to this problem is.... MOAR USER
FEEDBACK!

These companies don’t understand that collecting feedback is the easiest, most mechanical part of the job here.

The alpha really comes from *translating that feedback to unique insights* and from *making creative choices* on
a) what problems to actually solve
b) what customers to prioritize
c) what features to build & not build
d) how the user experience works
e) how to market the product in a way that really resonates

Obviously, user feedback is a good thing. But there is such a thing as TOO MUCH user feedback.

If your product is not winning despite you being “very close to your users” for years & years, perhaps consider that you might need to pay more attention to the harder skill & task of converting user feedback into a highly differentiated product.

And as a first step here: rid yourself of your addiction to more Inputs like more user feedback, more analytics, more prioritization matrices, more listening tours, more focus groups, etc. and commit to better utilizing the *vast information you already have* to produce more creative, more differentiated Outputs. Yes, this is easier said than done, but it can only be done after it is said (and understood). So consider it said 🙂

[Brent Roraback @doublepower]

Excellent piece.
https://t.co/Vy6Kt5V6O0

[Brent Roraback @doublepower]

Recommend this thread recapping the indictment.

[fooler initiative @metroadlib]

I LITERALLY stopped working on my memo so I could read this indictment.

I am on page 24 and JESUS LUPITA NYONG'O CHRIST.

HOW this man still has the capacity to shock me after everything that's happened, i'll never know.

but I am sitting here *STUNNED*.

[Joyce Alene @JoyceWhiteVance]

1/Before everyone gets too spun up about reports Judge Cannon has been assigned to the Trump case, a little law. I used to be an appellate chief in the 11th Circuit (where Florida is) and I litigated a few appeals where we asked the court of appeals to order a judge to recuse.

[Brent Roraback @doublepower]

Fantastic essay.
https://t.co/A0gtZbpBzB

[Brent Roraback @doublepower]

@trojanrecords Moving Away!

[Brent Roraback @doublepower]

@JimmyLemke @RonFilipkowski https://t.co/mFRmxMDgQC

[Andrew Feinberg @AndrewFeinberg]

MORE: It is understood that Mr Trump's last White House chief of staff, @MarkMeadows, has agreed to plead guilty to several lesser federal crimes in exchange for his testimony under a limited grant of immunity. https://t.co/7ZMm60nhxf

[Brent Roraback @doublepower]

Rest in peace, Astrud Gilberto 😥

https://t.co/5a7pKJVLo6

[Justin Wolfers @JustinWolfers]

Biden ate McCarthy's lunch.

There’s a lot less to this than meets the eye.

That trillion in savings? Only the first two years of caps (worth about $200b) are enforceable. The rest is purely an assumption about what Congress will do.

Work requirements? Loosened, on average.

[Brent Roraback @doublepower]

What a crazy story (and really well reported)!
https://t.co/TLVCL9h6sj