DoubleUp

Tasteful marketing for creators and subscription businesses. We are a boutique growth agency that scales brands that matter.

[DoubleUp @doubleupgrowth]

People sometimes ask: "So, what is tasteful marketing?"

The values and principles that drives our work 👇

[Aidan Hornsby @aidanhornsby]

A lot of marketing is tasteless.

But what exactly is *tasteful* marketing?

A shiny new website? Clean copy? A sexy product video? Aspirational billboard ads?

No, no, no, and no.

Let's dive into what tasteful marketing is...

[DoubleUp @doubleupgrowth]

Also see: https://t.co/BRhIznnzG6

[Aidan Hornsby @aidanhornsby]

Tasteful marketing is authentic to whatever the brand or individual stands for.

The paradox: Authenticity can appear tasteless to people who aren't being directly marketed to.

[DoubleUp @doubleupgrowth]

People sometimes ask: "So, what is tasteful marketing?"

The values and principles that drives our work 👇

[Aidan Hornsby @aidanhornsby]

A lot of marketing is tasteless.

But what exactly is *tasteful* marketing?

A shiny new website? Clean copy? A sexy product video? Aspirational billboard ads?

No, no, no, and no.

Let's dive into what tasteful marketing is...

[Dan Patrick @mdpatrick]

It's been a privilege to work with @doubleupgrowth to expand the opportunity of the FoundMyFitness podcast.

A lot of enduring patience and thoughtfulness (on their part) went into threading the needle of launching a successful offering while still staying authentic to the brand.

[Andrew Wilkinson @awilkinson]

Most founders are scared of marketing.

They think it's douchey.

Instead, they do Field Of Dreams marketing:

"If you build it, they will come".

They won't. You need marketing.

The problem is, most marketers are aggressive.

They think in clicks and funnels, not brand...

[DoubleUp @doubleupgrowth]

We're live in 5 minutes to explain why email is still the sexiest part of the internet.

[Aidan Hornsby @aidanhornsby]

A single email sequence can generate $100,000+ / year for an internet business ✉️🔥

Want to know how?

Join me, @derekpym and @BryceBladon at 12pm PT tomorrow for some lunchtime shop talk answering this question + lots more on effective email marketing.

https://t.co/iDEyH1SXVa

[Blair @blairenns]

These gents know a thing or two about monetizing content.

Live in 30 minutes. I will be listening in while I work through my Friday to-do list

[DoubleUp @doubleupgrowth]

Join us in an hour!

• Email to grow a project or business
• Email vs. other platforms
• How to use email to generate $$$

[Aidan Hornsby @aidanhornsby]

A single email sequence can generate $100,000+ / year for an internet business ✉️🔥

Want to know how?

Join me, @derekpym and @BryceBladon at 12pm PT tomorrow for some lunchtime shop talk answering this question + lots more on effective email marketing.

https://t.co/iDEyH1SXVa

[Aidan Hornsby @aidanhornsby]

A single email sequence can generate $100,000+ / year for an internet business ✉️🔥

Want to know how?

Join me, @derekpym and @BryceBladon at 12pm PT tomorrow for some lunchtime shop talk answering this question + lots more on effective email marketing.

https://t.co/iDEyH1SXVa

[DoubleUp @doubleupgrowth]

Now that it's a two-year-old, this account might start to throw tantrums and have strong opinions about stuff it doesn't understand.

Can you imagine that, though? On twitter?

[Aidan Hornsby @aidanhornsby]

Tomorrow @derekpym and I will be chatting with @mattvaru about the tools, apps, and processes we use to run our remote teams.

Join us at 7pm PT.

https://t.co/9GFCxZa0a8

[Aidan Hornsby @aidanhornsby]

"What makes an incredible digitial agency?"

We're hosting a Tiny Agency chat with @metalab, @z1digitalstudio and @weare8020 to talk shop.

WHERE?
https://t.co/6AxuHICTlT

WHEN?
12 PT, Wednesday 10th Feb

WHO?
@justwatt, @hectorginer, @mattvaru + me

[Andrew Wilkinson @awilkinson]

Most get shut down or get swallowed into a bureaucratic whale.

So, in typical Tiny fashion, we said "screw it, we'll do it ourselves".

Today, I'm excited to announce Meta, our new holding company focused on acquiring the world's best digital agencies

https://t.co/f48EozRlkr

[Aidan Hornsby @aidanhornsby]

"Tasteful marketing is like porn, you know it when you see it."

Probably not the most tasteful answer, but it works as a rule of thumb.

[DoubleUp @doubleupgrowth]

This is a wild example of platform risk.

https://t.co/W3GCQjEOiV

[Aidan Hornsby @aidanhornsby]

What does 'tasteful' marketing mean to you?

[DoubleUp @doubleupgrowth]

You can read today's Tiny Dispatch at the link.

• Are we in another bubble?
• The value of audiences
• Roles at Tiny companies

https://t.co/fxXH8VYbzb

[DoubleUp @doubleupgrowth]

Today's Tiny Dispatch featured @mariodgabriele's incredible post on the state of micro private equity.

Unfortunately – and we have no way of knowing who's responsible for this – it linked to the wrong place.

Read the post here.

https://t.co/tfrSRkfzKe

[Aidan Hornsby @aidanhornsby]

1/ @david_perell's personal business model perfectly captures the essential components any creator needs to grow sustainable revenue online.

Put simply, give your audience simple ways to:

1. Find you
2. Stay in touch with you
3. Support you

https://t.co/eZ3mS42gXG

[Andrew Wilkinson @awilkinson]

We are looking to sign $1 to $10MM contracts with top podcasters (must be top 100) to do subscription monetization deals with @supercast.

Who should we talk to?

1. We guarantee a set amount upfront

2. Revenue from partnership pays us back the upfront

3. All upside split 50/50

[Mesh Lakhani @Meshlakhani]

Season 3 of @thetalkmoney out now.

Ep.1 "Live from the Living Room" we discuss:

- Venue/touring industry shutting down
- 20B+ in lost revenue
- Moving to @Twitch & @Patreon

Pls share/listen if you miss live music & want to show support.

https://t.co/S4u8qUAFqS