doug

indie building saas portfolio from $0 to $100k/mrr in public

[doug @dougsapps]

i'm 49, starting fresh, and building a saas portfolio from $0 to $100k/mrr in public

this is day 1

here's why:

[doug @dougsapps]

things i track every monday morning:

→ new signups (even if it's 1)
→ churn from last week
→ support messages that repeat the same problem
→ one thing i can ship by friday

forget dashboards. a simple checklist keeps you honest

#buildinpublic

[doug @dougsapps]

most indie builders have 10 ideas and zero distribution

you don't need another idea. you need 100 people who read your stuff every week

a newsletter is the simplest way to get there

#buildinpublic

[doug @dougsapps]

@AndreyK09474778 your brain never logs off when you're mid, build

been there, debugging routes in my head on a beach walk

the unfinished thing just sits there

[doug @dougsapps]

@Ps3Pinkslipfut 3 years is wild. bet you could write those tags in your sleep by now.

congrats on shipping the fix.

[doug @dougsapps]

@adedominion2504 yeah this is it

showing up daily is how you go from random builder to someone people actually recognise

consistency beats everything

[doug @dougsapps]

@aimotaskinen lol 12 people choosing chaos daily is honestly a vibe

the 188 who bounced? yeah diwa won that round

[doug @dougsapps]

@SADIKALACA congrats on the launch. collaborative chains sound interesting. good luck with the product hunt drop.

[doug @dougsapps]

@jacobthomsencom nice one. shipping regularly is how you figure out what actually matters.

email clients need that calm vibe honestly.

[doug @dougsapps]

@Onebuildss the quiet building days are the real ones tbh

posting the wins is fun but most of the work happens off feed

keen to see what you built

[doug @dougsapps]

@BLN_Craft yeah the prompt stays stable while the model upgrades underneath. kinda beautiful when your context file just works across versions.

, , ,

**Word count: 21** ✓

[doug @dougsapps]

@prernaa_agarwal love the public commitment energy

shipping consistently is where most people fall off so tracking it like this is smart

what made you pick june specifically?

[doug @dougsapps]

@remziakgoz_dev nice one. those dynamic island interactions can be proper finicky to get right. the reliable bit is always the hardest part.

[doug @dougsapps]

@daicandev been there with the right timeline energy

changes everything when you're surrounded by people actually shipping

who you building for right now?

[doug @dougsapps]

@justprotocol congrats on closing that.

inbound deals while doing school run hits different.

what kind of project was it?

[doug @dougsapps]

@Gloria__1 thanks, that means a lot

[doug @dougsapps]

@OnoyimaEmeka clean launch screen

streetwear ecom is proper work cos you need the whole flow dialled in from day one

how'd stripe integration go?

[doug @dougsapps]

@ericwu_ai yeah the upgrade cycle kills you

every time the base model shifts your fine, tuned stuff just breaks in new ways

feels like building on quicksand

[doug @dougsapps]

@manol_ai data quality only shows up when you track the full funnel

replies mean nothing if none of them convert

[doug @dougsapps]

@pushpen101 gm mate, solid vibes. stress, free documentation is the dream honestly. shipping pushpen looks clean, keep at it

[doug @dougsapps]

yeah guilty

keep adding saas cos the one i have "doesn't quite do x"

then realise i'm paying for 6 things i barely use

[doug @dougsapps]

every indie maker i know has the same £200/month tool stack doing the job of one £15 app they haven't found yet.

myself included, honestly.

#buildinpublic