Founder and Principal of DMW MediaWorks. We help emerging companies set up their ad digital ad operations departments and established companies improve them.
There’s no such thing as guaranteed employment, but digital ad operations comes pretty close. Plus, you get to become a member of a secret society! Cool, right?!
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Who bears the responsibility in the deployment of ad platforms?
Over the last couple of decades, are deployments getting better, or are we stuck with the status quo?
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Dynamic Ad Insertion, what could be more straightforward? However, unless you put all your ducks in a row, you’ll be in for a bumpy ride.
https://t.co/4Do0e3FYQ5
Technology means nothing in media operations. A carefully crafted, well-defined process in media-operations is equally-if not more important-than the technology itself. It’s as much a truth today as it was 15 years ago.
https://t.co/tQCHADoIMk
What did the future of programmatic look like in 2004, what is the state of programmatic today, what does that say about the future? This article shows what happens when unguarded optimism meets reality.
https://t.co/sulbtfuofd