Louis Perron

I make mayors, governors, and presidents.

[Louis Perron @dr_perron]

Wanna know how to win elections in a world that is changing at an increasingly fast pace? Watch my #TEDx talk: https://t.co/UpOxgD2QEA

#tedxtalk #tedxzurich #ted #TEDTalk #politics #elections

[Louis Perron @dr_perron]

In fifteen years of running my own consulting business, I never did business with friends. And I think it’s part of the reason why I still have friends and my business is thriving. #consulting #coaching

[Louis Perron @dr_perron]

Only amateurs bill by the hour #consulting #coaching

[Louis Perron @dr_perron]

You can't buy self-esteem. As hard as I have tried. #coaching #consulting

[Louis Perron @dr_perron]

There are three indicators that I'm looking at when handicapping the U.S. midterm elections: https://t.co/dLDn7ovmkB #midterms #election2026

[(((Harry Enten))) @ForecasterEnten]

Fewer Democrats (~46%) are satisfied with their party right now than they were with Biden as their nominee (53%) after the worst debate performance ever.

Dem voters "pissedoffness" has never been higher with their own party in Congress. Consistently negative ratings in Q-Pac.

[Louis Perron @dr_perron]

How much time and money does your campaign invest into turning out the base? How much into convincing undecided voters? A campaign is a series of strategic decisions. This is one of them.

[Louis Perron @dr_perron]

@ArtGabucan Exactly!

[Louis Perron @dr_perron]

Every candidate has weaknesses. Smart ones do something about it and have an inoculation plan and strategy. #politics #elections

[Louis Perron @dr_perron]

As a challenger candidate, you have to first make a honest and objective assessment if the incumbent is vulnerable and how you can maximize this vulnerability. If he is not, it’s very difficult to win. #politics #elections

[Louis Perron @dr_perron]

Kein König ohne Königreich. Den Kontakt zur Basis muss man konstant pflegen, insbesondere dann, wenn man von der Parteilinie abweicht. https://t.co/7z5hFyuNNI

[Louis Perron @dr_perron]

Reiweite ist nicht gleich politischer Glaubwürdigkeit. Mein Gespräch mit @20min: https://t.co/xgNfYKnj2I

[Louis Perron @dr_perron]

Die Tagesaktualität ist am Ende von einem Abstimmungskampf oft entscheidend. Deshalb denke ich, dass der schreckliche Vorfall in Winterthur Wasser auf die Mühlen der SVP-Inititative gegen eine 10-Millionen-Schweiz sein wird: https://t.co/gOjTlq7fvc @20min

[Louis Perron @dr_perron]

How to reach voters who don't watch election campaigns, but scroll them. The latest edition of The Campaign Doctor: https://t.co/MsxZygJLht #socialmedia #digitalmarketing

[Louis Perron @dr_perron]

Checklist for your #campaign message: Is it short, simple, understandable? Does it correspond to the current political demand? Are you a credible messenger for it? #politics

[Louis Perron @dr_perron]

Voters are not stupid, but they have limited political information. A campaign should be seen as giving voters the pieces of information you want them to have on election day. #elections #politics

[Louis Perron @dr_perron]

Presidents usually get elected to do a specific thing. Call it a mandate. As long as they do that (or are at least seen trying to deliver on it), their rating remains ok. #elections #politics

[Louis Perron @dr_perron]

If your campaign has several messages, you don’t have a campaign message. #electioncampaign #election

[Louis Perron @dr_perron]

Everybody in campaigns wants to do marketing, advertising and communication, because it’s cool and sexy. But if you can do #fundraising, you will always have a job. #election2026

[Louis Perron @dr_perron]

A survey can tell you much more than who’s ahead. In my own work, the vote question is actually often just a small part of a survey. I test messages, potential, identify target audiences, and explore blind biographies. Read my latest blog post: https://t.co/G6O05U0k9t #polling

[Louis Perron @dr_perron]

I'm not sure if you have noticed that the pollsters and the pundits in the U.S. have been repeatedly wrong. Here's how I look at the upcoming midterms: https://t.co/dLDn7ovmkB #Midterms2026