Dr. Ashita Aggarwal

Professor of marketing at SPJIMR, Mumbai. Passionate about marketing, branding and communications. Research interests in Consumer-Brand Relationships

[Dr. Ashita Aggarwal @drashita]

Staying true to your core brand value pays- may be takes longer! Trying to be everything to everybody dilutes over time.

[Forbes India @ForbesIndia]

A decade of frenzied euphoria, an intense scramble for a bigger bite, and the recoiling of a flurry of doughnut brands have paved the way for an unlikely winner. Interestingly, @MadOverDonuts, the maddest about doughnuts has managed to survive, flourish, and make money: https://t.co/u3OEgexsgA

By @itsmerajiv_07

[Dr. Ashita Aggarwal @drashita]

Our book on Brands and Branding! An engaging read for those who wish to explore the world of branding.

[SPJIMR, Mumbai @SPJIMR]

Discover the world of brand management in "Brands and Branding: Strategy to Build and Nurture Brands" by SPJIMR Prof. @drashita Agarwal and alumnus Suraj Commuri, published by Routledge India. Gain practical insights into branding, social media, AI & more. https://t.co/SWtamjBu3g

[SPJIMR, Mumbai @SPJIMR]

Discover the world of brand management in "Brands and Branding: Strategy to Build and Nurture Brands" by SPJIMR Prof. @drashita Agarwal and alumnus Suraj Commuri, published by Routledge India. Gain practical insights into branding, social media, AI & more. https://t.co/SWtamjBu3g

[Dr. Ashita Aggarwal @drashita]

Why all brands are so concerned about superhero ‘tez’ kids??? Are we pressurizing the new generation or justifying anxiety of mother’s FOMO!

[Rajiv सिंह @itsmerajiv_07]

Salt or assault?

A pinch of salt: Can Tata Salt be a Horlicks, Complan or Bournvita? https://t.co/Zgpnv0YE61

[Dr. Ashita Aggarwal @drashita]

Differentiation is very important strategy to stand out, be noticed and preferred in marketplace. Can Papa Johns find and live their relevant differentiation?

[Rajiv सिंह @itsmerajiv_07]

Johny Johny, Yes Papa. Taking On Daddy? No, papa

Can Papa Johns take on big Daddy Domino's? https://t.co/yGEmdpjVta

[Dr. Ashita Aggarwal @drashita]

Six days and still don’t have my bag!

[Dr. Ashita Aggarwal @drashita]

#qatarairways horrible experience traveling with Qatar. And the ordeal continues…. Organizations have to realize that getting basics right is more important than the frills on top.

[Dr. Ashita Aggarwal @drashita]

With consistency and perseverance, even smaller brands can pose a great threat. Complacency always hurts!

[Rajiv सिंह @itsmerajiv_07]

How Puma mauled bitter rival Adidas in India...fall of Adidas and giant leap of the Big Cat

Underdog, animal instinct and top dog: Puma's giant leap into the Rs 2,000-crore club https://t.co/kVzK5zKXke

[SPJIMR, Mumbai @SPJIMR]

SPJIMR Prof. @drashita Aggarwal in her article in @ETBrandEquity analyzes why Amazon is the new Google.

Read the article here:
https://t.co/HmfJSAFdku

#IamSPJIMR #SPJIMR #Amazon #Google #Consumerbehaviour

[Dr. Ashita Aggarwal @drashita]

Product Innovations and Brand Extensions- where to find the balance: my quote in a Forbes article on new Dabur strategy. https://t.co/YmFo2byC4J

[Dr. Ashita Aggarwal @drashita]

Immunity Boosting sector- will it sustain after people go back to normal????

[SPJIMR, Mumbai @SPJIMR]

#SPJIMR Prof. Dr. @drashita in her article in @ETHealthWorld analyzes consumer trends to evaluate whether the growth of the immunity-boosting market as a result of #COVID19 is here to stay after the #pandemic.
https://t.co/cCErFLiu7Q
#IamSPJIMR #Wellness #Immunity #Marketing

[Dr. Ashita Aggarwal @drashita]

With microsegmentation becoming the norm.. we had forgot the teenage girl.. Well! Someone saw an opportunity. Must be the K magic 😃

[Rajiv सिंह @itsmerajiv_07]

kkkkkkkk Kiran to kkkkk Korea! Kahani, twist and Komics

Once upon a time in Korea... https://t.co/tSsCrrqbsZ

[Rajiv सिंह @itsmerajiv_07]

kkkkkkkk Kiran to kkkkk Korea! Kahani, twist and Komics

Once upon a time in Korea... https://t.co/tSsCrrqbsZ

[Dr. Ashita Aggarwal @drashita]

The definition of “perfect man” has changed over years. From ‘tall, dark, handsome to someone who is vulnerable too, shows emotions. So high time, brands change the way they talk to them!

[Rajiv सिंह @itsmerajiv_07]

मर्द को भी दर्द होता है..He Man. The Man. Gentleman

Turning men into gentlemen: How The Man Company is breaking masculinity stereotypes https://t.co/1vGBLLRbdK

[Dr. Ashita Aggarwal @drashita]

A brand that challenged market leaders with perseverance and consumer engagement! The power of engaging brand story!!

[Rajiv सिंह @itsmerajiv_07]

Johnny Mera Naam...how Durex is coming back into the game with a bang

From invisible to visible: How Durex became the second biggest condom brand in India by value https://t.co/NUE8hAVwzk

[Rajiv सिंह @itsmerajiv_07]

Johnny Mera Naam...how Durex is coming back into the game with a bang

From invisible to visible: How Durex became the second biggest condom brand in India by value https://t.co/NUE8hAVwzk

[Dr. Ashita Aggarwal @drashita]

Moment Marketing which contributes to more misery than magic!

[Rajiv सिंह @itsmerajiv_07]

Fabulous or Jabulous? Forget Herd Immunity. Welcome to Herd Mentality, with conditions apply

Brands incentivise Covid-19 vaccination: Shot in the arm or short-sighted? https://t.co/CCoZLfddIX

[Rajiv सिंह @itsmerajiv_07]

Fabulous or Jabulous? Forget Herd Immunity. Welcome to Herd Mentality, with conditions apply

Brands incentivise Covid-19 vaccination: Shot in the arm or short-sighted? https://t.co/CCoZLfddIX

[Dr. Ashita Aggarwal @drashita]

My podcast with Mr Deepak Iyer- CEO Mondelez.

What an experience to talk about brands we have grown with and brands that continue to create sweet memories for us! https://t.co/uNjSbAXLFk

[Dr. Ashita Aggarwal @drashita]

We speak of focus but related diversifications can help companies spread risks! Was Cello just lucky or mindful ?

[Rajiv सिंह @itsmerajiv_07]

Plastic made them. Staying elastic helped them survive

Cello: Back after a lunch break https://t.co/t4gfbrtYYt