Dr. Heather Dretsch

[Good Morning America @GMA]

Although Gen Alpha slang confuses its older generations, this youthful group might not be that different from their Millennial parents. ☝️

https://t.co/lcf8sqkM5u

[Good Morning America @GMA]

Generation Alpha, the youngest generation, born between 2010 and 2024, is quickly emerging as an influential demographic and is poised to shape society like never before.
https://t.co/iX4AqYRcJR

[Dr. Heather Dretsch @drdretsch]

How Marketers Can Connect With Generation Alpha https://t.co/OKfGNU3WVr via @salesforce

[NC State Poole College of Management @NCStatePoole]

TikTok is ALL the rage – especially among Gen Z. 📲

Heather Dretsch, assistant professor of marketing, explains how brands can tailor the narrative they’re building on social media by better understanding the Gen Z mindset & motivation.

Read more. ➡️ https://t.co/nH8FsL8O8g

[Dr. Heather Dretsch @drdretsch]

Brands offering behind the scenes peeks are building meaningful relationships their followers - here’s what we found in our recent data:

[Dean Frank Buckless @PoolePackDean]

@NCStatePoole assistant professor of marketing Heather Dretsch explores what it means for local businesses building and managing Instagram feeds for their brands. https://t.co/ZJID8w8IE8

[Dr. Heather Dretsch @drdretsch]

@billrand @NCState @NCStatePoole Wonderful and well-deserved, Bill! We’re so fortunate!

[Dr. Heather Dretsch @drdretsch]

“Me time” is valuable if you think about it as such!

[Fisher College of Business @FisherOSU]

Marketing Profs. @rebecca_reczek and @selinmg explain how revaluing leisure can pay big benefits. ⤵️ https://t.co/10cI1o7gvb

[Dean Frank Buckless @PoolePackDean]

@NCStatePoole assistant professor of marketing Heather Dretsch explains why generation Alpha will choose their parents brands. https://t.co/b4dblbqzlL

[Dr. Heather Dretsch @drdretsch]

Meet the Mini Millennials: Generation Alpha | Poole Thought Leadership https://t.co/cXB2f7WsfD

[Ogilvy @Ogilvy]

How Brands Use Color
#MakeBrandsMatter

[Dr. Heather Dretsch @drdretsch]

AddThis | Home https://t.co/sH4drLzKLy

[Dr. Heather Dretsch @drdretsch]

Advertising’s giant conglomerates are struggling to keep up with the digital age https://t.co/1aMuBfwGCn via @WSJ

[NC State Poole College of Management @NCStatePoole]

We’re joining Professor Dretsch’s traditional and digital brand promotions course this am. Student teams are presenting market research and advertising recommendations to @Trophybrewing management. #ThinkAndDo

[Ogilvy @Ogilvy]

Traditional Media vs. Social Media

Learn more from the @ogilvypr survey -> https://t.co/gXP2I8Ee7b #OMISurvey

[Dr. Heather Dretsch @drdretsch]

Ad Review: The Super Bowl That Made You Cry
http://t.co/x7FhqblmCi

[Dr. Heather Dretsch @drdretsch]

Taylor Swift’s 5 Lessons for Marketers | CEB Blogs https://t.co/DM8tz9jz4G

[Dr. Heather Dretsch @drdretsch]

The winner of Super Bowl 2015 ads will be... puppies - Money - http://t.co/wXFtvgMhVE http://t.co/Sh2dBDjLyB via @todayshow

[Dr. Heather Dretsch @drdretsch]

This North Face Store's Floor Disappears, Forcing Startled Shoppers to Climb the Walls | Adweek http://t.co/fiOYfcVSBJ

[Dr. Heather Dretsch @drdretsch]

40 Brand Logos With Hidden Messages, Starting With the Most Famous One | Adweek http://t.co/ATb5Iu9tSs

[Dr. Heather Dretsch @drdretsch]

How Custom Content Has Changed TV Buying and Planning
http://t.co/XjfAfGKCjq