Incredibly proud of the Locket team for recently crossing 100M downloads!
There's never been a better opportunity to build a new network around real friends. Especially as AI plays a bigger and bigger role in what people create online, content made by your real friends is going to feel more special than ever.
Social media can make an artist. Music labels recognize this. But until now, no one’s been BUILDING for it.
That’s what @AirbudsWidget is doing: turning fandom into a signal we can see. This is going to move the entire industry.
“If the years were letters, the average human lifespan would not be longer than this sentence.”
Haunting and needed language loaded into my clearspace breathe screen courtesy of @G_S_Bhogal
From a fantastic piece “How Social Media Shortens Your Life”
Here’s the latest on all things Locket + our recent collabs with artists! 💛⭐️
The last three years have been an incredible ride — from going viral in the early days, to building an outstanding team of 10 people, to monetizing last year. Along the way, Locket’s quietly scaled to 9M DAU and recently crossed into profitability.
This puts us in an incredible position for what comes next. Especially as existing social apps move further towards entertainment and generated content, there’s a huge opportunity for a new platform that puts real friends first. This is especially true for high school and college students who’ve grown up surrounded by social media and are ready for something new. Locket’s leading this charge and has the rare opportunity to become the go-to social app for the next generation.
We’re also starting to grow the team! If this sounds like something you want to work on, shoot me a DM 💛
People are wildly underestimating how entertaining it is for AI to write & produce a story FOR you.
I put "Sam Altman tries to convince Kim K to promote GPT-5" into Showrunner (@fablesimulation) and got this 🤯
The product handles the script, images, voices, and animation.