Dr. Matt Shiver

Helping Coaches & Agencies Scale to 7 figures with Paid Ads | Growth Accelerator | 650+ clients

[Dr. Matt Shiver @drmattshiver]

11 hooks that will make your content unmissable and unforgettable

(Use these to improve engagement ASAP)

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[Dr. Matt Shiver @drmattshiver]

Ran a bracket on B2B sales funnels. VSL funnel wins it all day.

[Dr. Matt Shiver @drmattshiver]

By 35 you can tell who went all in and who played it safe. Debt isn't just financial.

[Dr. Matt Shiver @drmattshiver]

7 ad formats every coach needs: talking head, Twitter-style, green screen, B-roll VO, split screen, notes, yapping video.

[Dr. Matt Shiver @drmattshiver]

No calendar discipline → scrolling for ideas → fried brain → flat content. People can feel it.

[Dr. Matt Shiver @drmattshiver]

I'm hosting a live mastermind here in Austin, Texas, November 5th-8th.

We rented out a massive house for it that sleeps 20+ people so nobody has to book a hotel, you just need to make it to Austin and we will pick you up from the airport to take you to the venue.

Here's what you get:

✅2 full days of workshops, Friday & Saturday

✅ 1:1 coaching on whatever your biggest bottleneck is right now

✅ My team in the room with you, so bring your ad account and your funnel and we'll work on it together

✅ 3 nights in the house, Thursday through Sunday

✅ 8 organic chef-prepared meals

✅ All your transportation once you're in Austin

Over the four days we're covering paid ads, organic content strategies, team management, sales team optimization, & scaling strategies.

This is a true mastermind, NOT a conference. There's no back row to hide in and nobody's pitching you from stage.

It's application only & you need to be at $10k/mo or above.

I'm picking WHO is in the room, because over four days you're going to get more out of the people in the room than you will from any presentation or workshop we do.

We have 20 spots total and 10 are gone already.

To learn more click here & see if you qualify https://t.co/QLe1DQXTDC

[Dr. Matt Shiver @drmattshiver]

Front-load the week. Favorite calls Monday, structure all week, clear headspace by Friday. From my convo with @jmihaly_.

[Dr. Matt Shiver @drmattshiver]

I just interviewed Justin Mihaly about the quiz funnel he is using to book 3-5 sales calls a day.

The quiz asks ten questions, branches into a dozen different paths, and hands every person a plan built off their own answers before they ever give up a phone number.

So by the time they book, they already know what's wrong, they already tried the fix, and they warmed themselves up. Nobody on his team had to do it for them.

We also discussed how to use it as a retargeting campaign and cover much more...

Go watch it today :) https://t.co/s2x9IUqq8H

[Dr. Matt Shiver @drmattshiver]

High-ticket funnel? Stop optimizing for leads. Optimize for schedule instead.

[Dr. Matt Shiver @drmattshiver]

5 ways coaches ruin their Facebook ads: kill too early, touch live settings, add to working sets, duplicate instead of diversify, fake variety.

[Dr. Matt Shiver @drmattshiver]

Don't run retargeting until 50k+ followers or $1k+/day spend. We're at 4-5x once we qualified.

[Dr. Matt Shiver @drmattshiver]

2 audiences worth running: broad off pixel data, or lookalike of calls/clients if you're new.

[Dr. Matt Shiver @drmattshiver]

I just posted my full process for scaling Facebook ads in 2026 and I put everything in it.

It shows the framework I use to build every single ad, and how I decide on campaign structure based on how much you are spending per month.

If you want to scale with ads... you need to check this out :)

https://t.co/ynzbNDvGnA

[Dr. Matt Shiver @drmattshiver]

$190k spent, 200 ads tested, 3.6x return. 10-20 ads did almost all the work.

[Dr. Matt Shiver @drmattshiver]

3 hooks in every video: visual, verbal, environment. Most people only use one.

[Dr. Matt Shiver @drmattshiver]

Hiring order from 10k→100k/mo: setter, CSM, YT editor, closer, then leaders.

[Dr. Matt Shiver @drmattshiver]

If you want to see how to run ads the right way in 2026, I posted a YouTube video last week with all my updated best practices.

Check it out here:

https://t.co/UYsjK0SWGe

[Dr. Matt Shiver @drmattshiver]

Stop optimizing your ads for cheap leads.

Here is why...

[Dr. Matt Shiver @drmattshiver]

But cost per qualified call is the one you can act on right now, days before a sale even closes.

It's what tells you whether your ROAS is heading the right direction.