Marketing Professor

CIO, Data scientist: researching and applying applied research in artificial intelligence and #bigdata to derive actionable insights

[A Data Guy @OceanBigData]

We investigate whether UGC has differential impacts on stock performance for B2B and B2C firms. We collect a #bigdatas of 84 million tweets from 20.3 million Twitter accounts and 8 years of stock data for 407 companies from the S&P500 index: https://t.co/jfl0BvJN09

[Analytics Infinity @AnalyticsInfini]

Analyzing the impact of user-generated content on B2B Firms' stock performance: Big data analysis with machine learning methods: https://t.co/lCzmDCjXin

[Analytics Infinity @AnalyticsInfini]

This paper uses #bigdata to study the impact of a luxury brand's social media marketing activities on customer engagement. The findings have important implications for the design, delivery, and management of social media marketing for luxury brands: https://t.co/lXVur1FXGm

[Data Analytics @UgcResearch]

Are brand-targeting social #bots distorting information? A #bigdata analytics of #brand social bots on Twitter: https://t.co/IKtQk1uQSi

[Data Analytics @UgcResearch]

This JBR article uses big data analytics to derive quantifiable luxury insights (https://t.co/CiGY7owha0). The top 15 luxury brands with the highest number of Twitter followers, identified from PMX Agency's (2017) list of luxury brands per Twitter follower counts, were included.

[Marketing Professor @DrQuantitative]

@DrLiuBigData @stanfordnlp I love @Burberry digital marketing. It invests a lot in #bigdata and customer engagement on social media. However, is being interactive always going to pay off? How often should luxury brands post info? How exclusive shoud it be on social networks? Nothing seems to be conclusive.

[Chief Data Scientist @BigData2Action]

This study ( https://t.co/5cVzJXvtOx ) used a fixed-effects (FE) model to analyze panel data consisting of 900 monthly observations for 15 luxury brands. An interesting application of #bigdata analytics and natural language processing.

[Analytics Infinity @AnalyticsInfini]

Analyzing the impact of user-generated content on B2B Firms' stock performance: #Bigdata analysis with #machinelearning methods. This study (https://t.co/lCzmDCjXin) investigates whether UGC has differential impacts on stock performance for B2B and B2C firms.

[A Data Guy @OceanBigData]

Applying the dual perspective of customer engagement, this research (https://t.co/4FyYeKyGHS) examines the influence of focusing on the entertainment, interaction, trendiness, and customization dimensions of a luxury brand's social media activities on customer engagement.

[Text Mining with #AI @MmyDigital]

This research project leverages the potential of big data to gain insights on actual
customer engagement behavior resulting from a luxury brand's social
media marketing activities: https://t.co/hjXpIgrvWo

[Text Mining and Mktg @MarketingMining]

This study answers marketing scholars' calls for research into understanding the relationship between a firm's engagement activities and the resulting customer engagement using big data: https://t.co/W4ftyt4FWE

[Life is probabilistic! @MarketingText]

The goal of this study (https://t.co/RMmHG9md44 …) is to utilize big data to investigate the effects of luxury brands' social media marketing on customer engagement.

[Analytics Infinity @AnalyticsInfini]

The findings in this paper have important implications for the design, delivery, and management of social media marketing for luxury brands to engage customers with social media content: #bigdata, #MachineLearning, #NLP and #ArtificialIntelligence . https://t.co/lXVur1FXGm

[Marketing Professor @DrQuantitative]

This research utilizes #bigdata to examine the influence of focusing on the entertainment, interaction, trendiness, and customization dimensions of a #luxury #brand's social media activities on customer engagement with brand-related #socialmedia content: https://t.co/u2B6GqAzW3

[Marketing Professor @DrQuantitative]

@DrLiuBigData Luxury brands might benefit from #bigdata #analytics and machine learning

[National Academy of Sciences @theNASciences]

“We have a misguided notion that children are empty vessels into which culture slowly pours itself as they mature,” say psychologist and #NASmember Mahzarin Banaji. Research shows that judging others starts at an early age. https://t.co/LPWA1OHILc

[The Economist @TheEconomist]

Success in the sciences does not always breed more success https://t.co/QOfTHz8xYB

[Marketing Professor @DrQuantitative]

Can machine learning and AI reshape marketing? https://t.co/hzFjuWko01

[Marketing Professor @DrQuantitative]

Big Data Analytics Solves Adverting Problems: https://t.co/m72McpPO30

[Marketing Professor @DrQuantitative]

Big data of texts often requires a medley of tools in @java, #R, or #Python. A nice #NLP package called @stanfordnlp: https://t.co/VMsJ3k58SM is useful. I also like the @ApacheSpark MLib, with data-frame based API.