Life is probabilistic!

CMO, rigorous research insights for digital marketing, in particular, programmatic advertising

[A Data Guy @OceanBigData]

We investigate whether UGC has differential impacts on stock performance for B2B and B2C firms. We collect a #bigdatas of 84 million tweets from 20.3 million Twitter accounts and 8 years of stock data for 407 companies from the S&P500 index: https://t.co/jfl0BvJN09

[Analytics Infinity @AnalyticsInfini]

Analyzing the impact of user-generated content on B2B Firms' stock performance: Big data analysis with machine learning methods: https://t.co/lCzmDCjXin

[Analytics Infinity @AnalyticsInfini]

This paper uses #bigdata to study the impact of a luxury brand's social media marketing activities on customer engagement. The findings have important implications for the design, delivery, and management of social media marketing for luxury brands: https://t.co/lXVur1FXGm

[Data Analytics @UgcResearch]

Are brand-targeting social #bots distorting information? A #bigdata analytics of #brand social bots on Twitter: https://t.co/IKtQk1uQSi

[A Data Guy @OceanBigData]

Applying the dual perspective of customer engagement, this research (https://t.co/4FyYeKyGHS) examines the influence of focusing on the entertainment, interaction, trendiness, and customization dimensions of a luxury brand's social media activities on customer engagement.

[Text Mining with #AI @MmyDigital]

This research project leverages the potential of big data to gain insights on actual
customer engagement behavior resulting from a luxury brand's social
media marketing activities: https://t.co/hjXpIgrvWo

[Text Mining and Mktg @MarketingMining]

This study answers marketing scholars' calls for research into understanding the relationship between a firm's engagement activities and the resulting customer engagement using big data: https://t.co/W4ftyt4FWE

[Chief Data Scientist @BigData2Action]

This study ( https://t.co/5cVzJXvtOx ) used a fixed-effects (FE) model to analyze panel data consisting of 900 monthly observations for 15 luxury brands. An interesting application of #bigdata analytics and natural language processing.

[Data Analytics @UgcResearch]

This JBR article uses big data analytics to derive quantifiable luxury insights (https://t.co/CiGY7owha0). The top 15 luxury brands with the highest number of Twitter followers, identified from PMX Agency's (2017) list of luxury brands per Twitter follower counts, were included.

[Life is probabilistic! @MarketingText]

@DrLiuBigData @stanfordnlp I feel customer engagement is a misnomer. Aren't brands always trying to engage customers?

[MIT Technology Review @techreview]

This is by far the most comprehensive Hubble deep-field image. The full thing shows roughly 265,000 galaxies stretching back 13.3 billion years, to just 500 million years after the Big Bang. https://t.co/fVur5QITzG

[Life is probabilistic! @MarketingText]

The goal of this study (https://t.co/RMmHG9md44 …) is to utilize big data to investigate the effects of luxury brands' social media marketing on customer engagement.

[Life is probabilistic! @MarketingText]

The goal of this study (https://t.co/RMmHG9md44 …) is to utilize big data to investigate the effects of luxury brands' social media marketing on customer engagement.

[Marketing Professor @DrQuantitative]

This research utilizes #bigdata to examine the influence of focusing on the entertainment, interaction, trendiness, and customization dimensions of a #luxury #brand's social media activities on customer engagement with brand-related #socialmedia content: https://t.co/u2B6GqAzW3

[Life is probabilistic! @MarketingText]

@marketingtext LDA and sentiment analysis are two highly acclaimed machine learning methods that are specifically designed to tackle the challenge of big data in textual formats.

[Life is probabilistic! @MarketingText]

Combine #bigdata and biology to ride the next wave of high technology: https://t.co/e5g559I9vT

[Life is probabilistic! @MarketingText]

Important big data technologies and tools: https://t.co/6eqLEPc2nW

[Intel @intel]

Intel is working with @ATT, @ericsson & @FoxSports to bring #5G to today's #USopen, delivering 4k video wirelessly from the golf course to the production center.

[Ancestry @Ancestry]

Does your last name come from royalty?
https://t.co/qsf9KlMs2X

[Goldman Sachs @GoldmanSachs]

PODCAST: $GS Research on self-driving cars, electric vehicles and what it all means for the cities of the future: https://t.co/lmdm6zKhJB