Drew Train

CEO & Co-founder, @THISISOBERLAND | Board Member | Purpose Driven Business | Accelerating Social Change | Make Good Money

[Sheldon Whitehouse @SenWhitehouse]

A lot of the biggest American companies – some of which are otherwise good on climate – are funding anti-climate activities through membership in the U.S. Chamber and other trade associations.

Time to #EscapeTheChamber.

[Drew Train @dtrain1313]

#Consumers already mistrust brands as they are discovered daily falsifying their efforts toward their #purpose, informs @TMeck. To combat this, focus on your #stakeholders' desires and plan on how to meet these expectations. https://t.co/eQeaR0xRvt

[Drew Train @dtrain1313]

.@adage covers @LEVIS's most recent attempt at honoring their prioritize #DEI efforts. While #tech holds plenty of solutions and valuable #resources, it's not always the solution when real, tangible action could have done the job. https://t.co/5TgJuvX0Iy

[Drew Train @dtrain1313]

.@InsidePhilanthr praises the positive attributes of #philanthropy on the community. However, it's time to shift our #operations to supporting consistent, long-term #funding that better tackles our most deeply rooted challenges. https://t.co/ikSwCaaJm3

[Drew Train @dtrain1313]

.@ForbesCommCncl highlights that #change can make or break a workplace environment. As #leaders, you must embrace change and effectively communicate the benefits to the workplace to find success. https://t.co/9CUCaaP5fy

[Drew Train @dtrain1313]

#Volunteering is an excellent way to support #EmployeeWellbeing and promote team bonding. @PointsofLight shares an article proving this point and more benefits. #Purpose

[Points of Light @PointsofLight]

A social responsibility program built around #volunteerism can improve an organization at every level, all the way down to each individual employee: https://t.co/2aa0PK0dzS #csr

[Drew Train @dtrain1313]

.@richardrolka shares a valuable piece on #leadership in a future that demands bolder moves in its #business strategy plans. It's time we put our efforts into real problems. #PurposeDrivenBusiness

[Richard Rolka @richardrolka]

The future of business and leadership demands bolder attitude and different business strategy. It's time to prioritize solving real problems, people and real purpose over profits. Let's drop the "purpose" driven marketing gimmicks,…https://t.co/JZ7FdSuWya https://t.co/z3CGgpIccO

[Drew Train @dtrain1313]

#Philanthropy efforts tend to mean more when they are evident within a smaller #community rather than large organizations, reminds @wttw. Larger #organizations are safe and risk-free, but donations can make a larger impact locally. https://t.co/nI4smFrv5E

[Drew Train @dtrain1313]

.@ForbesBizCncl reminds us that #purpose can profoundly drive #profit. As a leader, it's easy to get lost in the impact and ignore operations. Use digital tools to guide upkeep so you can focus on where it matters. #Leadership https://t.co/DynieRiqaq

[Drew Train @dtrain1313]

@ifixhearts Health and wellness should always be a priority in the workplace, @ifixhearts. It promotes healthy living in and out of the workplace, leading to better habits in the future.

[Drew Train @dtrain1313]

@thecathyshow An unfortunate truth to many philanthropic efforts made by large companies, @thecathyshow. This is why local, more community-based giving is far more valuable and has a deeper impact.

[Drew Train @dtrain1313]

.@Entrepreneur reminds us that though a #business may face failure, that doesn't mean all is lost. Stick with your #BusinessValues, lead with your #purpose, and you will survive the rough waters. https://t.co/8BexCNaiDV

[Drew Train @dtrain1313]

The music-producing industry lacks #representation. @Bose is making an effort to fix this by collaborating with female and non-binary producers, giving them a platform to raise awareness and advocate. #DEI https://t.co/z0ziHLfJWV

[Drew Train @dtrain1313]

.@HarvardBiz highlights the negative effects that the distrust #consumers feel towards the #government and how it's reflecting on organizations. The solution? Focusing on #CustomerService. https://t.co/7EqWY7ToHy

[Drew Train @dtrain1313]

.@newprofit states that #connection is a key aspect of #philanthropy. Connection and community can have a profound effect on our youth and inspire change that will lead to a brighter future. #Leadership https://t.co/uQ8Awr4X8y

[Drew Train @dtrain1313]

Commitment paired with honest intention is the key to a purpose-driven #marketing strategy, @chrisgoagency. Consumers want transparency and accountability when it comes to supporting a #SocialCause. #BrandPurpose

[Christopher Tompkins @chrisgoagency]

The secret to success with a purpose-driven marketing strategy: commitment. For the right brand, adopting a social cause can build a strong reputation. But fair weather commitment to causes will leave your brand weaker than before. Do you agree?

#PurposeDrivenMarketing #SMM

[Drew Train @dtrain1313]

Yet another incident where citizens are beginning to question their safety. #Environmental and #health impacts will be severe unless action is taken immediately. #Accountability is in question here. @washingtonpost

[The Washington Post @washingtonpost]

Breaking news: After playing down the risks of dioxin pollution for weeks, the EPA orders rail company Norfolk Southern to test the Ohio train derailment site for the toxic and persistent class of pollutants created when plastics or chemicals are burned. https://t.co/YIIdnjiwgj

[Drew Train @dtrain1313]

.@adage shares a reminder that actions speak louder than words. If your #PurposeDrivenMarketing isn't resonating with #consumers, it's time to take some real action. #BrandPurpose

[Ad Age @adage]

Brand purpose has been a mainstay of marketing for more than a decade. But new research suggests people generally don’t make strong connections between brands and a positive impact on social issues. https://t.co/GwWnKrzUVR

[Drew Train @dtrain1313]

.@TulaineM argues that it may be time to take #philanthropy back to its roots of love. Love focuses on people over programs. Truth-telling and accountability are two traits, of many, that a 'giving' corporation should have. https://t.co/qS6AXdholf

[Drew Train @dtrain1313]

@ClaytonMitch1 I couldn't agree more, @ClaytonMitch1. Making your brand purpose front and center will draw like-minded individuals to your organization that either provide you profit or support, both needed for successful impact.