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Drama ads aren’t just for women.
That might be one of the dumbest assumptions in advertising right now.
Men will watch drama.
You just have to give them a reason to care.
And one of the easiest ways to get a man emotionally invested is to put him in a situation that hits his ego.
He feels himself getting weaker.
His hair is disappearing.
He can’t keep up with the younger guys anymore.
His wife doesn’t look at him the same way.
He’s embarrassed by something he would never admit out loud.
That’s your hook.
But the mistake is revealing the product immediately.
Let the story breathe.
Let the insecurity build.
Let the viewer wonder what happens next.
Then, at the end, reveal the bigger picture.
Because the story was never really about the product.
It was about confidence.
Identity.
His relationship.
Getting older.
Feeling like himself again.
That’s what makes drama so powerful.
Almost any product can become a prop inside a story that actually means something.
The product is the mechanism.
The story is the reason to watch.
And this is where watch time becomes a massive creative advantage.
If you can get someone to watch 30, 45, 60+ seconds instead of 2 seconds, you’re creating dramatically more opportunity for Meta to learn who is actually responding to your creative.
More watch time.
More engagement.
More shares.
More signals.
And potentially more efficient acquisition as the system finds people who respond to that type of content.
That’s the part people miss.
The goal isn’t just to make an ad people click.
The goal is to make an ad people watch, finish, and send to someone else.
Because when the story earns the attention, you get something traditional UGC rarely gives you:
Time.
And time is one of the most valuable things you can get in advertising.
You just can’t directly buy it…
People can just swipe right past your ad…
You have to convince the customer to give it to you.
Bulawayo Fire Brigade is the best in the country, such that most have been recruited to Dubai. I am "told" it took them < 7 minutes to respond & extinguish a vehicle that had caught fire at Woodlands. In some parts of the country you would have heard "there is no fuel for the fire engine".
Habits of preparation
Habits of execution possible by priming your environment, you take the decisive moment, the split second where you decide to either start a good habit or fall back into a bad one and tilt the odds in your favor.
If you want to get healthy, but don't know where to start, try
Stop all sweets, Sugary drinks, refined carbs, fruit juices, packaged food, ultra processed foods and Seed oils.
All grains (trust me on this one)
Eat high quality protein - Eggs, paneer, Greek yogurt, cheese and if non vegetarian fish meat chicken.
Sun exposure every day.
7 to 8 hours sleep
🚨 𝑹𝑬𝑷𝑶𝑹𝑻𝑺 🚨
Australia’s victory in the Perth Test has put the Ashes firmly in their favour, but the two-day finish comes with a financial setback for Cricket Australia. 😳
With no play on days three and four, the missed ticket revenue at Perth Stadium is expected to cost CA over $3 million. ❌💰
(Source: ABC Sport)
#AUSvENG #Ashes #Sportskeeda