STORY POST — IG Feed, FB, X (thread), Threads
Thu May 7, 9 AM ET
--- IG FEED + FB VERSION ---
Sarah runs a 90-person venue in coastal Florida.
Before February:
— 2 payment stages (deposit + final)
— 4 couples overdue every year
— $22K outstanding at any given time
— Midnight "polite reminder" emails she hated sending
The change: She added a 6-month midpoint payment (35%), automated reminders at 30, 14, 7, and 1 day before each stage, and a $250 late fee clause. Enforced starting day 8.
4 months later: zero overdue payments.
One couple flagged cash flow issues at the midpoint — 5 months before the wedding. They worked out a split plan. No drama. No midnight emails.
The best part about a payment ladder isn't the money. It's finding out about problems 5 months early instead of 5 days early.
What does your current payment schedule look like? Drop it below.
--- X THREAD VERSION ---
Tweet 1: Sarah had $22K in overdue venue payments at any given time. She fixed it in one afternoon. Here's what changed 🧵
Tweet 2: Before: 2 payment stages. Deposit at signing + final 30 days out. 4 couples overdue per year. Midnight "polite reminder" emails.
Tweet 3: The change: 6-month midpoint payment (35%) + auto-reminders at 30/14/7/1 days + $250 late fee clause, enforced from day 8.
Tweet 4: 4 months later: zero overdue. One couple flagged cash flow at the midpoint — 5 months early. Split plan, no drama.
Tweet 5: 5 months early vs 5 days early. That's the difference a payment ladder makes. What does your current payment schedule look like?
--- THREADS VERSION ---
Sarah had $22K in overdue venue payments sitting on her books at any given time.
She fixed it in one afternoon.
Added a 6-month midpoint payment + auto-reminders at 30/14/7/1 days + $250 late fee clause.
4 months later: zero overdue. One couple flagged cash flow 5 months early, set up a split plan, no drama.
Finding out 5 months early vs 5 days early. That's the whole game.
What's your payment schedule look like?
Want to find your version of Melissa's $38K?
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Melissa runs a 120-seat venue in Michigan.
Last year: 38 Saturdays booked at $5,500 — same rate as her Tuesdays.
Year-end math: 38 × $1,000 weekend premium = $38,000 left on the table.
For no reason. Market would've paid. She just never asked.
🧵
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