malcolm poynton

Global Chief Creative Officer, Cheil Worldwide

[malcolm poynton @e1even5ive]

@SimoneNobili brings the most interesting questions to our industry’s creative leaders in #OceansEighteen x @LIA aka London International Awards. Huge thanks for a memorable conversation in Las Vegas. #creativity #innovation #design #advertising #mobile https://t.co/dibgICIIRd

[malcolm poynton @e1even5ive]

It’s about time we stopped watching the same movie over and over and put our heads together to find ways to change the story. https://t.co/xutfxWtUfU via @campaignmag

[malcolm poynton @e1even5ive]

Thnx @LBBOnline for the spotlight on @LIA x @Cheil_Worldwide #CreativeLIAisons #FieldTrip aka Brands are not what you think https://t.co/pnI0JCCvB9

[malcolm poynton @e1even5ive]

Huge congrats team ⁦@Cheil_Worldwide⁩ A huge week ⁦@_MADSTARS⁩ #2024 Grt to see more work that works winning industry recognition Congrats @JTBC ⁦@SamsungMobile⁩ @Kundal ⁦@Blizzard_Ent⁩ @SaveTheChildren Hk #Innovation #Direct #Mobile #ThisStuffMatters

[malcolm poynton @e1even5ive]

#Olympics #3X3 #Gold Every shot counts #ShotControl helps #Netherlands beat #France on the buzzer making this @CheilWorldwide x @Samsung Netherlands’ third successful Olympic partnership innovating what’s possible with mobile tech to improve performance #Mobile #AI #Innovation #SmartSuit #FastFrame #ShotControl #ThisStuffMatters

[malcolm poynton @e1even5ive]

#ShotControl from @Cheil_Worldwide #Benelux x @SamsungMobile is changing the game for #Dutch #3X3 #Basketball team, building on previous #Olympics successes #SmartSuit #FastFrame Congrats team #Data #Innovation #AI #Mobile #ThisStuffMatters Thnx @LBBOnline for the spotlight. Samsung's ShotControl AI Tool Gives Dutch 3x3 Basketball Team an Olympic Edge https://t.co/JZlSLMFReI

[malcolm poynton @e1even5ive]

Congrats to @Iris Germany for freshening up the #IT #B2B space with ‘Designed for You. Not for the Hype’ @RohdeSchwarz ESSENTIALS https://t.co/tREbtACwLB

[malcolm poynton @e1even5ive]

Congrats team @Cheil_Worldwide #Seoul #Dubai x @SamsungMobile @Cannes_Lions Hacking iPhones to sell Galaxy Fold #Direct #Mobile #innovation #IdeasThatMove

[malcolm poynton @e1even5ive]

Massive congrats Cheil Worldwide #Spain x Samsung España #Gold #Silver @CannesLions #Design #UX #HealthWellness #Tech #Mobile #Innovation #ThisStuffMatters #IdeasThatMove

[malcolm poynton @e1even5ive]

Massive congrats team @Cheil_Worldwide #Spain x @SamsungEspana Thnx @TheClios #Health jury Thnx also LBBonline - Little Black Book #Impulse #ThisStuffMatters #IdeasThatMove #Mobile #Innovation #AI https://t.co/x2eyMDxB4I

[malcolm poynton @e1even5ive]

Massive, grand congrats ⁦@Cheil_Worldwide⁩ #Spain x ⁦@SamsungEspana⁩ #ClioGrand #Innovation #Health Gratitude to ⁦@The_Clios⁩ jury for recognising this medically endorsed leap for Speech Therapy #Impulse #Innovation #Mobile #AI #IdeasThatMove #ThisStuffMatters

[malcolm poynton @e1even5ive]

Fun fact ⁦@adage⁩ #CannesContenders ⁦@CheilWorldwide⁩ has more nominations than all other global networks. Shout out to @JavierCampopiano #ArtOfHack @NatalieLam #TryGalaxyFoldExperience @ShuHung #FlipPark #PinkGlove Here’s to the jury agreeing https://t.co/zbCLKELo1E

[malcolm poynton @e1even5ive]

#Creativity x #AI - Korean marketers' Qs answered via #ThinkWithGoogle #MeetTheLeaders Thnx #GoogleKR for the interview. Thnx #AI for the translation. If you’re having trouble reading this, might be time to use #AI to translate to your native language. Enjoy. #IdeasThatMove @Cheil_Worldwide 글로벌 최고 크리에이티브 책임자가 말하는 AI와 크리에이티브의 미래 @ThinkWithGoogle https://t.co/GS5dNudpMR글로벌-최고-크리에이티브-책임자가-말하는-ai와-크리에이티브의-미래-meet-the-leaders-⑤-말콤-포인튼-제일기획-cco

[malcolm poynton @e1even5ive]

“It’s like putting Geoffrey Rush in The King’s Speech movie on my wrist to guide my speech” - hearing this feedback during testing of #Impulse put a smile on our faces. Being the only agency to win x2 #GrandPrix at #ElSol, both for #Impulse, only made it bigger.
Multiple wins for the witty, uber-effective #commerce #promo #TheArtOfHack was icing on the cake.
Massive congrats team @CheilWorldwide #Spain x @SamsungEspana
#AI #Mobile #Innovation #Commerce #Direct #IdeasThatMove #ThisStuffMatters https://t.co/oOPxojBjx9

[malcolm poynton @e1even5ive]

The power of sound is so over-looked. ⁦@Cheil_Worldwide⁩ #HongKong turn it up with #SaveTheChildren & #DolbyAtmos to break the silence on HK’s OTT level of violence toward children. Thnx @NYFestivals for recognising this amazing use of sound #IdeasThatMove #ThisStuffMatters

[malcolm poynton @e1even5ive]

@Cheil_Worldwide scoops up nine awards at the 2024 @The_Clios Health Awards  https://t.co/eb941R8GuP

[malcolm poynton @e1even5ive]

Massive congrats team ⁦@Cheil_Worldwide⁩ #Spain #Seoul ⁦@SamsungEspana⁩ #Impulse @Kundal #PinkGlove Thnx ⁦@The_Clios⁩ #Health jury for the recognition #SpeechTherapy #BreastCancer #Mobile #Innovation #Direct #IdeasThatMove #ThisStuffMatters

[malcolm poynton @e1even5ive]

⁦@Cheil_Worldwide⁩ ⁦@dandad⁩ Huge congrats team #Seoul #Spain #Dubai #BMB & our clients ⁦@SamsungMobile⁩ @SamsungElectronics ⁦@SamsungDSGlobal⁩ ⁦@SamsungEspana⁩ ⁦@BreastCancerNow⁩ #Mobile #Commerce #Innovation #Social #Direct #Health #Wellbeing

[malcolm poynton @e1even5ive]

⁦@dandad⁩ awards tonight, SouthBank Centre London. Follow the link to get tickets https://t.co/1uXCVRbbtY

[malcolm poynton @e1even5ive]

⁦@dandad⁩ judging is under way. Good luck to all that entered the toughest ad show on earth.