Fais | eCom Growth 📈

Founder | Scaling eCom brands to 7 & 8 figures with paid + funnels + emails.

[Fais | eCom Growth 📈 @eComDoc]

After a quiet 14 months, it's time to reintroduce myself. I’m Faisal, once anon, now getting personal on this account. Why? Because I’ve been dying to share my journey of how I went from early doors at DoorDash and Y combinator startups to starting my own marketing agency.

This is my story 👇

I started my career as a growth marketer almost a decade ago. Learning the ropes, making mistakes, growing. Gratefully, I found myself in the early days of DoorDash and had the fortune to work with some remarkable Y combinator startups. Those places weren’t just jobs. They were my classrooms.

2018. Big year for me. Personal struggles made me realize the importance of health and well-being. I wanted my work to echo my newfound beliefs. I wanted to align myself with brands that had health & wellness at their ethos, so I moved to working at eCommerce health & wellness brands.

I took my learnings from consumer tech and applied them to eCom, helping build lean marketing teams and operations for eCom businesses, cutting costs and boosting the bottom line. This included two of the highest growing health & wellness eCom brands: Perfect Keto and Gainful helping scale both to a combined $50M in annual revenue.

In 2021, I felt an itch. An itch to venture out on my own. I started freelancing and consulting for high-growth eCom brands. I started with what I knew best: email marketing. But growth, I realized, is like a tree – it needs nurturing at all levels.

Which brings me here. I've always believed in holistic growth. Pinning hopes on one channel is like a stream that can dry up. But a full-funnel approach? That's an ever-flowing river. It’s why I wake up every day, excited to help brands find their flow.

If you’re reading this, if my journey resonates, and you've got an eCom brand breaching the $50k/mo mark - Let’s chat.

[Fais | eCom Growth 📈 @eComDoc]

Joined the aura program by @bensmithlive

12 weeks of a very comprehensive health optimization protocol.

> https://t.co/fyME7PzQrU

[Fais | eCom Growth 📈 @eComDoc]

Your creative system is like a product that needs iteration and testing.

It's not a matter of "if" but "how fast" you can iterate.

[Fais | eCom Growth 📈 @eComDoc]

The algorithm doesn't care about the quality of your video, it only cares about the engagement it receives.

[Fais | eCom Growth 📈 @eComDoc]

What's the #1 reason your creatives don't perform as well as they should?

I'll go first:

You're not iterating enough.

You need to keep iterating and testing new versions of your creatives.

[Fais | eCom Growth 📈 @eComDoc]

Don't just look at your own creatives.

Look at the ones that are already working for others.

Then, make them better.

[Fais | eCom Growth 📈 @eComDoc]

What to look for when analyzing UGC creatives:

- Relatable
- Emotionally charged
- High contrast
- Unique angles
- Simplicity

[Fais | eCom Growth 📈 @eComDoc]

The big 3 of what makes a creative successful:

1. Attention: Does it stop the scroll?
2. Interest: Does it make them want to learn more?
3. Desire: Does it make them want to buy or take action?

[Fais | eCom Growth 📈 @eComDoc]

The 3 steps to scaling ads faster:

1. Test the same video but with different hooks, intros and CTAs
2. Take the best performing video and create 3-5 new versions of it
3. Repeat step 2 until the CPA starts to increase

Simple, but powerful.

[Fais | eCom Growth 📈 @eComDoc]

You can write the most persuasive and compelling ad in the world.

But if the creative doesn't grab attention, it's worthless.

[Fais | eCom Growth 📈 @eComDoc]

How to create better creatives:

1. Use curiosity hooks
2. Leverage attention grabbing patterns
3. Make your video look like user generated content
4. Add real people and real products to your ads
5. Tell stories in your videos

[Fais | eCom Growth 📈 @eComDoc]

Your ad creative should be a mirror for your target audience, not a window into your company.

This is the only way to make them stop scrolling.

[Fais | eCom Growth 📈 @eComDoc]

Advertising is a numbers game.

The more you test, the better you get.

The better you get, the more you win.

[Fais | eCom Growth 📈 @eComDoc]

Don't just look for the best performing ad.

Look for the best performing theme.

You'll notice that some videos always work better than others.

And you can create variations of that theme to keep scaling.

[Fais | eCom Growth 📈 @eComDoc]

Easiest way to improve your ads?

Watch them muted.

If you don't understand what's happening without sound, no one else will either.

[Fais | eCom Growth 📈 @eComDoc]

The best way to generate ideas for your ads?

1. Go to Amazon and read the 1-2 star reviews of your product
2. Write down the most common complaints
3. Use this in your ad angles

[Fais | eCom Growth 📈 @eComDoc]

When it comes to UGC, don't be afraid to make it worse.

Some of the best UGC is raw, unedited, and not influenced by the brand.

It's less "perfect" but more relatable and authentic.

[Fais | eCom Growth 📈 @eComDoc]

How to always have great creatives:

- Have a process for creative research
- Analyze UGC creatives for performance and iterations
- Optimize existing and historical creatives
- Use fresh and new ideas

[Fais | eCom Growth 📈 @eComDoc]

Don't take it personal.

Your ad's performance is an objective feedback on how to improve your work.

Don't get attached to your ideas.

Embrace the feedback.

[Fais | eCom Growth 📈 @eComDoc]

The best way to learn is to learn from those who are already doing what you want to do.

Same goes for scaling your brand.

Learn from the best.

So you don't have to figure it out on your own.

[Fais | eCom Growth 📈 @eComDoc]

5 ways to improve your creatives today:

1. Make it relatable
2. Make it easy to understand
3. Make it scroll-stopping
4. Make it visually appealing
5. Make it emotionally connected