eComm White Belt | building my first brand

Inspired by @Bowtiedbull | Current Technical Product MGMT participating in Vibe Commerce. Come for eComm, stay for the good vibes
Formerly bowtiedwhitebelt

[eComm White Belt | building my first brand @eCommWhiteBelt]

@BowTiedVD @Bow_Tied_Monkey I use Claude code for my mockups, and push directly to a dev server to preview my Shopify store changes.

Do you think introducing design as a middle step improves the quality of work?

[eComm White Belt | building my first brand @eCommWhiteBelt]

Running my CPM Crusher with purchase campaigns, and on day 3, purchase campaign CPM is $130.

That said, still in learning phase - so I assume that will go down.

CTR and CVR are solid - just need to get these CPM reasonable, and I think I could manufacture

[eComm White Belt | building my first brand @eCommWhiteBelt]

@horseycarkid ABO. Winning ad from first trst got its own ad set with variations in the same angle with then79% of budget for this round

[eComm White Belt | building my first brand @eCommWhiteBelt]

New ad campaign is live!
- Running a $5 day awareness campaign, testing out whether this lowers my CPMs - which got drunk
- Winning angle ad set, with new iterations of the same angle I think will play better. 70% of budget goes here
- New Angle Ad set, still letting meta pick

[eComm White Belt | building my first brand @eCommWhiteBelt]

@el7_77 @horseycarkid I’m running this exactly with my current campaign!!

[eComm White Belt | building my first brand @eCommWhiteBelt]

Strongly debating changing optimization to Add-To-Cart.

Welcome all thoughts here.

[eComm White Belt | building my first brand @eCommWhiteBelt]

Going back to my winning ad, CTR immediate stabilizes

My CPMs tho are out of control bad at $140!! I’m a purchase optimized campaign with limited sales data - so I suspect this problem goes away with time - prime week also was rough

Can’t launch with these economics tho

[eComm White Belt | building my first brand @eCommWhiteBelt]

@KevinCotedge @Doc_Red_ New business idea?

[eComm White Belt | building my first brand @eCommWhiteBelt]

@horseycarkid How do I lower CPM?
How do I structure new angle tests?
How do I scale further working angles?

[eComm White Belt | building my first brand @eCommWhiteBelt]

Funny how I can feel myself getting close, more knowledgeable, and asking better questions each e-commerce test.

Gradually gotten better each attempts - just not to temper “when will it pop” feelings - as my head knows it’s inevitable, but my heart an anxious ADD riddled mess

[eComm White Belt | building my first brand @eCommWhiteBelt]

@horseycarkid @el7_77 Trying now!

[eComm White Belt | building my first brand @eCommWhiteBelt]

@FiSurgi Short super athletes ain’t playing basketball.

They do play football - but now with all the knowledge of how that’s wrecks not just body but Brain(CTE), soccer is a muuuuuuch more appealing choice, especially as far as affluence caring parents are concerned

[eComm White Belt | building my first brand @eCommWhiteBelt]

@TJ_Bongiorno This is how you remind me slaps

[eComm White Belt | building my first brand @eCommWhiteBelt]

@BowTiedBull Trump account > 529k?

[eComm White Belt | building my first brand @eCommWhiteBelt]

@Helios_Movement Know when your triggered, step away, calm down and discuss only after you re-regulated

[zack @zackpaid]

https://t.co/7N5iDLNpFi

[eComm White Belt | building my first brand @eCommWhiteBelt]

@zackpaid How would you approach demand testing a new product where you don’t have the 50 conversions signal?

I still optimize for purchases and get them, but am below the “exit learning” threshold?

[eComm White Belt | building my first brand @eCommWhiteBelt]

@TJ_Bongiorno @litcapital Spicy hobo FTW

[eComm White Belt | building my first brand @eCommWhiteBelt]

@GlobalHitman Sure did. Also the exact type of random cultural event he’d randomly truth over.

Well done

[eComm White Belt | building my first brand @eCommWhiteBelt]

@krispursiainen It was maddening everyone calling the Celtics the “unquestioned favorites in the east” mid season last year.

Collective amnesia from media of the Knicks spanking them with a fully healthy Tatum the year prior

[eComm White Belt | building my first brand @eCommWhiteBelt]

@Kristof_Poland *Unquestionably the better book

Recommend reading to all
Ambitious high school / college graduates!