Evgenii Romanov

Head of Product Growth @ (0-7 fig ARR).
Growth Advisor

[Evgenii Romanov @e_romanovv]

Most founders think growth = new features.

But a lot of revenue leaks at the very last step: paywall → checkout.

Here are 3 counter-intuitive paywall tweaks that moved metrics for me ⬇️

[Evgenii Romanov @e_romanovv]

The interesting part isn't the script - it's that 30 min of LLM-paired coding now beats weeks of mental friction over a half-broken tracker.

The threshold for "just build it" has collapsed. Tiny personal annoyances are coffee-break problems now.

[Evgenii Romanov @e_romanovv]

Spent 30 minutes this evening building a Strava → Google Sheets sync.

Tiny project, but a nice illustration of how the bar for "is this worth automating?" has dropped to near zero.

[Evgenii Romanov @e_romanovv]

Today I just asked Claude Code to wire it up.

Python + Strava OAuth + Sheets API. Activities land in a workouts 2026 tab, COUNTIFS in the goal rows does the math. Runs hourly via systemd on a small Hetzner box.

~30 min from "let's try" to production.

[Evgenii Romanov @e_romanovv]

building my own stuff is soooo much fun

can't stop - up late almost every night

[Evgenii Romanov @e_romanovv]

How to increase EU revenue by 10% without changing a single feature?

Switch your pricing from USD to EUR.

$6.99 -> €6.99.

Sounds simple, but it’s a powerful lever for global products. (1/5) ⬇️

[Evgenii Romanov @e_romanovv]

@justddev Hard to say without seeing the screens and data flow.

If you're cool with sharing your paywall + onboarding, drop them here or DM me. Happy to take a look and brainstorm some quick wins.

[Evgenii Romanov @e_romanovv]

@lottsnomad 7. "we'll monetize later" (they never did)
8. pivoting every week before v1 even ships -> app dies before launch

[Evgenii Romanov @e_romanovv]

Haha, classic! I’ve had exactly the same experience.

Another wild one: we tested a forced registration as the very first screen of onboarding. Surprisingly the sales funnel didn't drop at all, but we got 3x more registrations to use for CRM and remarketing later.

It’s amazing how often best practices or intuition fail compared to real data

[Evgenii Romanov @e_romanovv]

Looks solid! Much cleaner now.

Have you thought about testing different setups for the trial?

- Monthly: no trial, to filter for high intent.
- Annual: with trial to lower the barrier.
- Annual: no trial and a bigger discount.

Flo does something similar to maximize revenue. Check out their setup in the screenshot.

[Evgenii Romanov @e_romanovv]

Stop building new features to fix your revenue. 🛑

Sometimes, a simple tweak in your paywall does more than a 6-month roadmap.

I’m sharing 3 counter-intuitive experiments to optimize your monetization in my first Substack post: https://t.co/6KXcquk9vq

[Evgenii Romanov @e_romanovv]

@heyeaslo Looks great - super clean.

Have you tried removing Skip for new users? I’ve seen better outcomes when only existing subscribers can skip, while new/free users complete onboarding and then hit the paywall. Easy A/B test.

[Evgenii Romanov @e_romanovv]

I’m applying these exact loops as we launch @BikelabApp

Want a quick paywall leak audit?

DM me your paywall screenshots with prices.

I’ll reply with 3 fixes + 1 high-impact experiment to run next.

#BuildInPublic

[Evgenii Romanov @e_romanovv]

Most founders think growth = new features.

But a lot of revenue leaks at the very last step: paywall → checkout.

Here are 3 counter-intuitive paywall tweaks that moved metrics for me ⬇️

[Evgenii Romanov @e_romanovv]

To run these tests, instrument the paywall funnel. Minimum viable tracking:
- paywall_view
- checkout_start
- purchase_success (+ refunds)

Break down by: country, currency, payment method, plan (monthly/annual), trial.