I've always thought of my PR takes as dead simple. Not intellectual or theoretical enough to deserve airtime. @lennysan's appreciation for the practical and tactical changed that!
Emilie Gerber (@eagerber) is the founder and CEO of @SixEastern, a top PR agency thatโs helped 100+ tech companies craft and execute their comms strategy, from stealth startups to publicly traded companies, including companies like @Perplexity_ai@TryRamp and @Nubank. Before starting her own firm, she worked at @Uber, where she led PR for the business development team and B2B products.
In our conversation, we discuss:
๐ธ How to craft your pitch
๐ธ How to find and reach reporters
๐ธ The second-order effects of press
๐ธ What each tech publication (TechCrunch, Axios, The Verge, etc.) cares most about
๐ธ Common misconceptions about the impact press can have
๐ธ Pitching press vs. pitching customers
๐ธ How to invest in direct communication through social media versus traditional press
๐ธ Much more
Software is mostly just workflows on top of a database. This hasn't changed. What's changed is how those workflows are built. @jakeserval and @getserval saw the world changing and nailed it.
Productivity at a standstill as my entire team sleuths for every tiny pixelated client logo in the letters so we can say theyโre in a Super Bowl ad. Seven and countingโฆ
The minute I see someone doing a podcast tour I cancel the episode we have with them.
Not arrogant just have zero patience for people parroting the same message.
"In venture, you have to be consistent. You can't sprint and pause, sprint and pause."
"If you're not growing in this business, you're essentially losing, stagnating."
"There's no such thing as cruise control or steady state."
@asenkut on being an effective VC:
Can anyone intro me to @nikitabier to see if he can unsuspend my companyโs X account? (Also debating if booking time with him on @useintro for this is genius or inappropriate.)