Emilie Gerber

pitching stuff @sixeastern.

[Emilie Gerber @eagerber]

I've always thought of my PR takes as dead simple. Not intellectual or theoretical enough to deserve airtime. @lennysan's appreciation for the practical and tactical changed that!

[Lenny Rachitsky @lennysan]

Emilie Gerber (@eagerber) is the founder and CEO of @SixEastern, a top PR agency that’s helped 100+ tech companies craft and execute their comms strategy, from stealth startups to publicly traded companies, including companies like @Perplexity_ai @TryRamp and @Nubank. Before starting her own firm, she worked at @Uber, where she led PR for the business development team and B2B products.

In our conversation, we discuss:
🔸 How to craft your pitch
🔸 How to find and reach reporters
🔸 The second-order effects of press
🔸 What each tech publication (TechCrunch, Axios, The Verge, etc.) cares most about
🔸 Common misconceptions about the impact press can have
🔸 Pitching press vs. pitching customers
🔸 How to invest in direct communication through social media versus traditional press
🔸 Much more

[Emilie Gerber @eagerber]

@lennysan Want to have ClickUp CEO on the podcast to chat about the philosophy/tactics/why? They're a client so can to help.

[Pat Grady @gradypb]

Software is mostly just workflows on top of a database. This hasn't changed. What's changed is how those workflows are built. @jakeserval and @getserval saw the world changing and nailed it.

[Emilie Gerber @eagerber]

@JackRandalll we had a big debate on whether we post and I decided to leave it up to the team

[Emilie Gerber @eagerber]

Who am I to stifle my team’s creativity on a Friday?

[Six Eastern @sixeastern]

BREAKING: TBPN hosts @johncoogan and @jordihays are engaged

in ongoing interviews with our clients 💕

[Emilie Gerber @eagerber]

@ajrgd Genius

[Emilie Gerber @eagerber]

Productivity at a standstill as my entire team sleuths for every tiny pixelated client logo in the letters so we can say they’re in a Super Bowl ad. Seven and counting…

[TBPN @tbpn]

In an effort to expand awareness of technology and business, we bought a Super Bowl ad.

See you Sunday on NBC

[Emilie Gerber @eagerber]

@simonemigliori @tbpn You get full credit

[TBPN @tbpn]

BREAKING: Cursor is acquiring Graphite

Cursor CEO @mntruell & Graphite CEO @MerrillLutsky will be live on TBPN at 11:30a PT to break it all down.

[Six Eastern @sixeastern]

This is @eagerber getting results for Graphite.

[Emilie Gerber @eagerber]

At least once a week a client shares a link asking why we can’t get them a story like that, but it’s actually a story we landed for another client

[Harry Stebbings @HarryStebbings]

@hdemott3 Because people don’t click the fourth time someone has been in a show in a fortnight!

[Harry Stebbings @HarryStebbings]

The minute I see someone doing a podcast tour I cancel the episode we have with them.

Not arrogant just have zero patience for people parroting the same message.

[Emilie Gerber @eagerber]

savage drip campaign from my prenup lawyer like six months after getting married

[Emilie Gerber @eagerber]

"Crisis comms" but it's just dealing with other guests wearing the same costume as your client before he goes on air. Much more fun!

[TBPN @tbpn]

"In venture, you have to be consistent. You can't sprint and pause, sprint and pause."

"If you're not growing in this business, you're essentially losing, stagnating."

"There's no such thing as cruise control or steady state."

@asenkut on being an effective VC:

[Emilie Gerber @eagerber]

@AnniversaryShow @tbpn @FireworksAI_HQ @lightspeedvp @IndexVentures Can I steal this for my RT?

[Jaymi @jaymi_sue]

sorry @sixeastern

[Emilie Gerber @eagerber]

@gaby_goldberg @tbpn Yeah — just likely very different teams! The actual OpenAI/MSFT blog was fine imo

https://t.co/3cdRyMsC3Q

[Emilie Gerber @eagerber]

Can anyone intro me to @nikitabier to see if he can unsuspend my company’s X account? (Also debating if booking time with him on @useintro for this is genius or inappropriate.)