Earnest Labs

A journey into the unknown

[Earnest Labs @earnestlabs]

So, here's the big question: which brand will be first to 'sell' their classic ad, how much is someone going to pay to 'own' 30 seconds of the Cadbury Gorilla and which ad is most likely to go under the hammer at Sotherby's?

[Earnest Labs @earnestlabs]

NFTs (Non-fungible Tokens) are moving us into a world where people can 'own' and trade digital art. But their use goes beyond digital art - the exclusive ownership of any asset online can be sold with NFTs, and this week someone paid $2.5m to 'buy' Jack Dorsey's first ever tweet.

[Earnest Labs @earnestlabs]

@theuniversalben It won't let me :( - maybe you need to follow?

[Earnest Labs @earnestlabs]

@theuniversalben Hi Ben. I would love to ask you a question. What's the best way to contact you?

[Earnest Labs @earnestlabs]

@david_perell 1 x influencer?

[Earnest Labs @earnestlabs]

@hairychesters @planningbadger @EdHayne https://t.co/zQyYYbsTmE)

[Earnest Labs @earnestlabs]

Or is it just the accepting that, once again, the product doesn't quite live up to the advertising. Just wanted to get that thought of my chest on a Monday.

[Earnest Labs @earnestlabs]

1/2 What does a brand like ITV do when they run a huge campaign around mental health called 'Britain Get Talking' and then they see their highest paid, most outspoken pundit calls someone who said they suffered with their mental health and was having dark thoughts, a liar?

[Earnest Labs @earnestlabs]

Furthermore, where does this put their agency, Uncommon Creative Studio who have come up with a great communication for a brand who doesn't live up to what it is saying? And will anyone do anything about it?

[Earnest Labs @earnestlabs]

@nilsleonard @uncommon_LDN

[Earnest Labs @earnestlabs]

@JohnGeeMcCarthy Look forward to doing battle.

[Earnest Labs @earnestlabs]

@JohnGeeMcCarthy Not helpful.

[Earnest Labs @earnestlabs]

@JohnGeeMcCarthy We like you.

[John McCarthy @JohnGeeMcCarthy]

Have an omnichannel morning x

[Earnest Labs @earnestlabs]

@JohnGeeMcCarthy Better times

[Earnest Labs @earnestlabs]

@faris How's your cling film game?

[Mashable @mashable]

Zoom school just got an upgrade

[Earnest Labs @earnestlabs]

@BMMarketer Completely agree that this sounds like a very ‘no shit Sherlock’ statement but there are an incredible number of businesses who will run a brand campaign without any measurement or clear call to action that leads to sales (I wasn’t the guru for anyone asking)

[Earnest Labs @earnestlabs]

@AmyCLHouston @JohnGeeMcCarthy Wouldn’t say lost.

[Earnest Labs @earnestlabs]

@keritweet Hi. We set up and run https://t.co/rUnlBGjYJx if that helps?