@chadm@CraigElimeliah Most overused phrase, and most times not even what is created. playbooks require plays or plans to follow not only high level strategy
Marketers are exploring ways to bolster first-party data offerings by giving consumers something in return for their personal information. https://t.co/EHUKGogmig
Not a fan of this technology if it is being used to call offside by 2 inches of a cleat - let the center ref have final say as they understand the context of the entire play
@CraigElimeliah love it or hate it, publishers & platforms will be the controller of rich 1P data that brands need to reach audiences, brands will stay and go deeper with clean rooms.