Thank you for sharing this.
Amazing how the industry is shaping up in the fragrance space, and we are creating yet another disruption BlaBliBlu, we are already at 6 crores a month!
BellaVitaโs story is nuts. It is one of the most successful perfume brands in India in recent history. It doesnโt make its own perfume, sub contracts it. Is run by a retail familyโs family fund.
Priced at roughly Rs 500 for a 100 ml bottle of eau de parfum, it is everywhere.