Emily Jensen

freelance writer/editor. email: [email protected]

[Dirt @dirtyverse]

@zzzzaaaacccchhh @FZierer @ebjens "You can see matcha’s ubiquity in its prevalence as perfume note by 2025." https://t.co/ursHWxjNAx

[Dirt @dirtyverse]

We released our September edition of Dirt! 📝

Read @zzzzaaaacccchhh on the long tail of Destroyer’s Kaputt, @FZierer on farming startups, Madeleine Adams on Jordan Castro’s Muscle Man, and @ebjens on the smell of matcha.

Links below 👇

[Emily Jensen @ebjens]

@weischoice I’d love to read this and potentially share my experience for it. I see a lot less willingness to train people or take a chance on someone than earlier in my career. Maybe business insider would go for it

[Emily Jensen @ebjens]

@dipor__ @DriesVanNoten https://t.co/7mHWaOEZnm

[Emily Jensen @ebjens]

@foldyrhands en passant is so good 😭

[Emily Jensen @ebjens]

Do you think Gen Z would have more sex if their perfume ads told them to? Over on my substack today I'm pondering the decline of sex-sells perfume marketing https://t.co/oIqZVLGFIV

[Emily Jensen @ebjens]

Writing about something a little different today. For @BusinessInsider, I wrote about why millennials are renovating their rentals amid a challenging housing market. https://t.co/6PGLJejRLz

[Emily Jensen @ebjens]

@drchrisjcarter i'm so glad to hear, would love to hear more about any research or writing you do on the dupe market

[Emily Jensen @ebjens]

This is a chance to talk about my fascination with cities like Brasília, designed from scratch as a capital that is perhaps more symbolic than real, and reference one of my favorite Clarice Lispector essays, about her visit to the capital in the 70s

[Emily Jensen @ebjens]

For @dirtyverse and @AREdotNA, I got to write about two of my favorite things: perfume and mid-century modern master-planned cities https://t.co/3rAUgsnn0d

[Dirt @dirtyverse]

"Like those planned cities, perfumes are also distillations of the time in which they were made."

Can cities and perfumes be gateways to utopian fantasies? @ebjens talks abstraction in architecture and fragrance.

https://t.co/VFgsLS3i06

[𝒹𝒶𝒾𝓈𝓎 @daisandconfused]

Today's @dirtyverse x @AREdotNA collab is @ebjens on utopian cities and perfume. https://t.co/2obUnqlHhK

[Emily Jensen @ebjens]

@perlucidum @foldyrhands @ufoparfums 💕

[Emily Jensen @ebjens]

On the topic of fragrance (the best topic), I recently wrote about the new wave of investments and acquisitions in the niche fragrance space for @BoF, check it out if you like to read about the nitty gritty of how indie perfume brands get to the big time https://t.co/sXKkbkk5aT

[Emily Jensen @ebjens]

I'm really stoked to have contributed to this series on perfume and memory, probably one of my favorite things I've written in a while. Be sure to sign up to get the full Scent Access Memory writing in your inbox!

[Emily Jensen @ebjens]

@angelfoodmag thank you for the transparency!

[Emily Jensen @ebjens]

Talking about Pat McGrath at Margiela, Kylie at couture week, and the plastic masks we wear as our skin. https://t.co/I8mIU7nxFE

[Emily Jensen @ebjens]

Don't wear makeup in a public venue, get lots of press, launch a skincare brand. Rinse and repeat! Pamela Anderson has founded a natural skincare brand according to WWD.
https://t.co/QoUQdbpxCC