Enrico Brosio

President, @MarketOne_Intl. Passionate about helping B2B enterprise clients hit their numbers. #B2B #ABM #DemandGeneration #MarketingOperations #InsideSales

[Enrico Brosio @ebrosio]

Hey, what did you do during the pandemic? We reinvented ourselves. Literally. A bit under duress given the circumstances, but isn’t necessity the mother of invention?

Traditional B2B demand gen tactics were (already) experiencing…https://t.co/yinX1UUksr https://t.co/nmMM13kaup

[Enrico Brosio @ebrosio]

@danmurrayserter Copy

[Enrico Brosio @ebrosio]

Thank you Ryoichi Takeuchi-san for hosting us yesterday at Resonac's Innovation Hub in Tokyo. It was a real pleasure to share ideas about digital transformation and market expansion. We are honored to be on this journey with you! @marketonejapan,…https://t.co/OTuTezLraW

[Enrico Brosio @ebrosio]

I always find these predictions super interesting. Thank you Meta Karagianni, @mktgopsguy, @conradmills, and David Parry for your insights! Below I provide a very brief summary but I encourage all to have a listen. (Just not sure about the fourth predicti…https://t.co/0sD3BVYkiV

[Enrico Brosio @ebrosio]

Time is flying and somehow we're already approaching the end of 2022, with all the associated pressures on budgets and targets. Do you have a sales budget that operates on a 'use it or lose it' basis? Are you still pushing to hit y…https://t.co/peODxHkg4o https://t.co/47rsqsYKMX

[Enrico Brosio @ebrosio]

For some people, #ABM is a new and exciting approach to targeted marketing. In fact it's not new at all, as @DanielKushner, CEO of Oktopost points out in this excerpt from the podcast we recorded with him. It is however definitely…https://t.co/k2MobMqIl1 https://t.co/ZTJYeDZo2b

[Enrico Brosio @ebrosio]

Our VP of Digital Production and Client Services Catalina Dobre, is obsessed with the quality of every asset we deliver. Here she is highlighting one of the key advantages of outsourcing #MAP #production - access to the knowledge a…https://t.co/0jwhj7Ulj8 https://t.co/oNdaAfRDTR

[Enrico Brosio @ebrosio]

A successful Account-based Marketing #ABM campaign relies not only on selecting the right Target Account List (TAL) but also on identifying the most relevant contacts within those accounts. Outsourcing ABM contact development to an…https://t.co/mKKYuyu7jj https://t.co/F3TXNH3JWv

[Enrico Brosio @ebrosio]

Great to hear @vtmilligan speaking the truth we all know about marketing data: it's not homogeneous, it's dispersed, it's often owned by different silos. If you're in this situation, you're not alone, and there are ways to unify yo…https://t.co/Jpz7bxF8uZ https://t.co/DWvVshNytK

[Enrico Brosio @ebrosio]

How do you get the most from your #B2B SDR team: in-house and potentially 'distracted' by sales, or outsourced and potentially not up to speed with your sales message? I'm obviously biased, but check out this blog from Sheila Hatha…https://t.co/o3VAIT4TAI https://t.co/t8HiOgC5DZ

[Enrico Brosio @ebrosio]

All sales team do it. I've done it. They 'cherry pick' the best sales leads, ignoring other potential opportunities. It could be losing you the next killer deal and affecting morale (especially for #b2bmarketers). Sheila Hathaway,…https://t.co/FSNwrQR7Qb https://t.co/WHzUx7nHj7

[Enrico Brosio @ebrosio]

Wonderful day indeed! Thank you Elaine Gosden and team for helping us deliver on this "moment of truth!" #employeexperience https://t.co/MJ3sIKEYMd

[Enrico Brosio @ebrosio]

A BIG thank you to @vtmilligan for joining the #Funnelocity team for their latest podcast. So many great topics were covered... Artificial Intelligence, marketing automation, retaining talent, branding and keeping your pets out of Zoom calls – just a few…https://t.co/y3jThuknvl

[Enrico Brosio @ebrosio]

Truly inspirational Mihail Ivanov 🇺🇦. Glad we were able to support you. It's the least we could do. My hopes and prayers are with you and all those effected by this war. https://t.co/2XYPfmDfYg

[Enrico Brosio @ebrosio]

What a lovely piece by Veronica DeSouza recounting her 1st year journey with us as a marketing intern. Thank you, Veronica! You and all those that joined during the pandemic are helping us trailblaze to a new working model. We cert…https://t.co/veVeyFF9XO https://t.co/AMeaiMsrJq

[Enrico Brosio @ebrosio]

Listen now to S2 Ep2 of our Funnelocity podcast, featuring @danielkushner, CEO of Oktopost and MarketOne's own Shaun Ma! Everybody's talking about the evolution of customer experience, but has B2B marketing really changed that much…https://t.co/jDDp6uR9gA https://t.co/p396CLQrAn

[Enrico Brosio @ebrosio]

Well done team for getting season 2 of the Funnelocity podcast off to a roaring star! @aaronpdoherty thanks for joining us to talk #leadmanagement! https://t.co/8J1ic3ZWvx

[Enrico Brosio @ebrosio]

This was the first Funnelocity podcast we did but it remains hugely relevant today when looking to run online events. You can check out the whole podcast here: https://t.co/VSroXrz8dt #b2bpodcast #b2b #b2bevents

[Funnelocity @funnelocity_pod]

Season 2 of our podcast kicks off this Fall, but in the meantime we're showcasing important snippets from our season 1 podcasts. Up first is episode 1 with Emma Westley discussing what not to do for your virtual events (https://t.co/NL4fl9roi7).
#b2bpodcast

[Enrico Brosio @ebrosio]

Are you going to be at #B2BIgniteUSA today? If so, search for me in the attendees and drop me a message. Would love to chat!

[MarketOne @MarketOne_Intl]

Day 2 of #B2BIgniteUSA! Join us for our session in the CX track later from 1:45-2:20pm CT to learn how to 'Orchestrate your way to CX Excellence'!
https://t.co/FIcixoCtDm
#events #b2bevents #b2bmarketing

[Enrico Brosio @ebrosio]

Hope to see you there - and click on the link below if you're interested in a last-minute ticket #b2bignite

[MarketOne @MarketOne_Intl]

The #B2BIgniteUSA conference is tomorrow! Are you joining us? Check out everything you need to know about the conference and our speaking session on Thursday, June 3! https://t.co/FIcixoCtDm
#events #b2bevents #b2bmarketing