Eric Cholette-Dufour

Co-Founder @DufourRuscio and Ranch Owner. I post stuff about Digital Marketing, Media, Marketing and Politics. I post in English et en Français 😎 🇨🇦🇺🇸

[Eric Cholette-Dufour @ecdufour]

100% agreed!

[Semrush @semrush]

Semrush’s AI search study suggests that visitors from AI search experiences are 4.4x more likely to convert than visitors from traditional search experiences. And that AI search traffic could exceed traditional search traffic in 2028.

So, AI citations could soon drive more revenue for your brand than traditional search engine rankings do. Find out more about them in our blog post: https://t.co/6isrFyYFWR.

[Eric Cholette-Dufour @ecdufour]

🙌

[Barry Schwartz @rustybrick]

Google with real estate listings - full property sales listings in the search results https://t.co/1d81G3aTRG

[SearchEngineJournal® @sejournal]

ICYMI: LLMs.txt Shows No Clear Effect On AI Citations, Based On 300k Domains. via @MattGSouthern: https://t.co/bcCysx4zIH

#llms #SEO

[Eric Cholette-Dufour @ecdufour]

Pour ceux qui utilisent Screaming Frog 👇

[Chris Long @chris_nectiv]

SEO Tip: I never realized this but you can actually configure @screamingfrog to crawl with GPTBot + other LLM crawlers.

[Eric Cholette-Dufour @ecdufour]

Some updates on the Google Merchant Center.

[Barry Schwartz @rustybrick]

Google Merchant Center adds Creative Content section https://t.co/lp7Yw34WV0 via Casey Gill

[Eric Cholette-Dufour @ecdufour]

I like the words « trust gap ». It is indeed real!! As website traffic move to AI Impressions, it becomes a real issue to get the big picture with GA4!

[Search Engine Land @sengineland]

The Analytics Trust Gap is real.

#GA4 isn’t enough on its own anymore.

✔️ Validate with competitive intelligence
✔️ Unify data across fragmented channels
✔️ Use AI to separate real users from bot noise

How top SEOs are fixing it: https://t.co/cXNFFIR3yK

[Barry Schwartz @rustybrick]

The new Google ad layout is causing people to accidentally click on ads https://t.co/M4FwmzQNZn

[Barry Schwartz @rustybrick]

@glenngabe such a risky stock, i dont know why anyone would buy it long term

[Eric Cholette-Dufour @ecdufour]

My job description (and expectations): organizing chaos! And finding profitable solutions 😎

#EntrepreneurMindset #Entrepreneurs

[Eric Cholette-Dufour @ecdufour]

Thanks @screamingfrog for developing such a good Platform! Love the API connection with Gemini, Llama, OpenAI, etc! Works really well to get a clear picture how AI Platforms perceive our brands & content! #SEO #AIO #GEO

[Eric Cholette-Dufour @ecdufour]

AIO tip: Screaming Frog + Google AI Studio, Open AI, LLama APIs, etc... is just awesome!

Want to know what your brand content looks like when someone enter a specific prompt on a specific AI Platform? Even work on different languages! @DufourRuscio

😎

[Eric Cholette-Dufour @ecdufour]

For Screaming Frog’s users, great post on how to use the tool to discover pages from your website that are the most important for LLMs.

[Chris Long @chris_nectiv]

In Screaming Frog's right hand sidebar, you'll see custom search appearing. The articles that populate will be pages that influenced the LLM citations but didn't mention your brand.

Now you'll have a list of pages that are high priority for you to influence AI search results.

[Eric Cholette-Dufour @ecdufour]

The new job title that will stand out in marketing : Revenue Manager!!!

[Eric Cholette-Dufour @ecdufour]

E-commerce > Agentic Commerce ! Interesting 🧐

https://t.co/HHfSH7eMTH

[Eric Cholette-Dufour @ecdufour]

Chat GPT working on an Ad Platform? 🙋‍♂️ I want to try it!

https://t.co/8Di0derign

[Eric Cholette-Dufour @ecdufour]

Vraiment cool! Prenez le temps d’aller voir comment le nouveau mode AI de Google affiche les infos de votre entreprise!!

[Dufour Ruscio @DufourRuscio]

Le nouveau "AI Mode" de Google est maintenant disponible ! Très intéressant et définitivement le plus gros changement au niveau du Search Engine Marketing depuis le début des années 2000.

[Eric Cholette-Dufour @ecdufour]

Cool new feature for Google Ads users!