Echo Rivetti

#SpacesHost prev. Marketing and Community @mintxofficial @PandaD_NFT @UCBerkeley 🐻

[Onedotfour @consensus128]

There’s huge demand for crypto-marketers right now.

I’ve spent the last several weeks interviewing as head of marketing/growth at various protocols.

These are a list of some questions I was asked - prepare for these if you want to go from a junior to senior marketer:

- What is brand? What is narrative?
- Which projects do you think have great brands? Why?
- What is positioning? How would you position our project?
- Now you’ve heard about what we’re building, let’s share screen and whiteboard a GTM together
- Which projects had great GTM? Why?
- What were some of the GTM trade-offs you made at your previous protocol? What did you choose NOT to do?
- Why will people follow you here?
- What would be your 30/60/90 day plan if you joined tomorrow?
- What’s your best campaign? What would you have done differently?
- Walk me through how you go about planning and executing campaigns?
- What did you do when a campaign wasn’t going successfully?
- What framework would you use to assess efficacy of a campaign?
- What framework would you use to measure and assess market validation?
- How do you think about budgeting and managing a budget?
- What would be the first thing you do if you started tomorrow?
- What’s something you learnt about growth in your previous role?
- What are your superpowers? Where will you need to hire?
- How do you create a great culture?

Remember, most protocols are pre-product market fit.

Their main aim is to continue validating demand for the product and run mini experiments to keep pushing mindshare and market share.

Study how DeFi protocols capture TVL, study how competitors are positioned, study what competitor users like/dislike about their product.

Number 1 advice: be genuinely curious, have a tonne of questions and try your best to have a fluid conversation about the protocol, its direction and where you could potentially fit in.

Most of the questions I received are not in the above list - they came as a product of organic conversation and interest.

At this stage, most founders are looking for top executors that have first principles strategic thinking.

Marketers help marketers 🫡 Happy to answer any questions if there are any :)

[Echo Rivetti @Echo_Pandy]

@tommysablan Hey! I hope you’re doing well and enjoyed your burger 🍔 I sent you a DM on FB/IG and was hoping to connect about some vintage Belmont Park photos you shared earlier :) All the best, Echo

[Echo Rivetti @Echo_Pandy]

@Rachelwolf00 Love your set!

[Echo Rivetti @Echo_Pandy]

SpaceX Falcon 9 Launch spotted from #SanDiego a few days ago 🤩 was just standing outside at the perfect moment

#SpaceX #Starlink 🌟

[xrp.cafe ☕ @xrpcafe]

Happy 12th Birthday XRPL 🥳🎂✨

[Echo Rivetti @Echo_Pandy]

@Vet_X0

[Rachel Wolfson @Rachelwolf00]

I spoke with @kevinolearytv about #bitcoin, institutional interest in crypto, his plans to buy @tiktok_us and more. 🙌
Episode airs tomorrow on Web3 Deep Dive podcast (subscribe to watch!) https://t.co/XAKWSRCgwL

Thanks @vechainofficial @OfficialXYO @RealFreedomGPT for sponsoring this episode 🙏

[Rachel Wolfson @Rachelwolf00]

Upcoming Web3 Deep Dive podcasts include industry leaders @TimDraper & @kevinolearytv (separate interviews) - be sure to subscribe to catch these upcoming exclusive video interviews!

https://t.co/QXb9hTEpUQ

[Echo Rivetti @Echo_Pandy]

@Rachelwolf00 @TimDraper @kevinolearytv so excited for this!!

[Rachel Wolfson @Rachelwolf00]

I spoke with @StaciW_DC CEO of @AlgoFoundation about blockchain use cases, the @Algorand ecosystem & more on Web3 Deep Dive podcast.
Watch the full interview w/ Staci on YouTube: https://t.co/ZtgYUP8z1N
Audio coming soon!
Be sure to like & subcribe!
#Algorand #algofam

[xrp.cafe ☕ @xrpcafe]

📢 We'll be at the #XRPL Zone @EthereumDenver 2024, Feb 27 - Mar 3 🏔🦬🦄

The XRPL Zone features:
🤝 Networking
🔬 #EVM workshops & DeFi
🎤 Talk by @JoelKatz and others

🎟 Register https://t.co/1bFjkGM8fR
#ETHDenver #ETHDenver2024

[xrp.cafe ☕ @xrpcafe]

🎙 Our weekly Space starts in 4 hours ☕️

🔔 Set reminder

What should we cover today?
https://t.co/6F5ER96iES

[Rachel Wolfson @Rachelwolf00]

Charles Hoskinson @IOHK_Charles explains why the US governance system has failed. 👀
Watch the full interview (& subscribe!) with Charles on Web3 Deep Dive podcast ↙️
https://t.co/RJDrsUwDpv
@Cardano @Cardano_CF @InputOutputHK

[Ripple @Ripple]

#2024Predictions — It’s that time of year again and we've asked leaders at Ripple what they think 2024 holds.

@JoelKatz, Chief Technology Officer at Ripple gives his thoughts on what's to come in 2024 and beyond.

[xrp.cafe ☕ @xrpcafe]

🎙 Our weekly Twitter Space starts in 4 hours 🐦

🔔 Set reminder

What should we cover today?
https://t.co/ioFtqgOLUM

[𝑆 @leoninethings]

the feminine urge to compliment every pretty girl I see

[Aimee La Joie @aimeelajoie]

Every WGA/SAG-AFTRA Strike
#aimeelajoie #SagAftrasStrong #wgastrong

[yotam @yotamha1]

I’m happy to share that I’m starting a new position as Business Development Representative at @Seekr_io !

Ironically, after all this time searching for work in Web3 I'm now going to help Seekr make a big shift in recruitment

5 reasons I picked why they are changing the game👇

1) Lower Costs:
no-win, no-fee basis and a 7.5% placement fee (Compared to 15-30% in traditional recruitment), with no upfront cost for employers, and access to a highly-specialized talent pool that not many can compete with.

2) No Fees for Seekrs ❗

3) Signing Bonuses for Successful Placements 💰

4) User-Owned Credentials

5) Credential Creation & Assignment:
When a Seekr is successfully hired, a unique Proof of Experience credential is created and assigned. The same goes for when you receive reviews and in the future when you complete courses. Game changer.

With 300+ successful placements already all over Web3 and Web2 even, we are on a good path to connecting the right people together 🤝

If you are a Web3 company looking to hire from a Web3-native high-talent pool than hit me up in the DM's I would be more than happy to get things going for you!

Thank you @MorganStoneee for the opportunity 🫡

[Echo Rivetti @Echo_Pandy]

Cult of the Dead Cow and @VeilidNetwork are coming through!! Because #privacy matters 💪
Curious to see if A) people build on it and B) they use it for good/evil

https://t.co/Dit6E3HxEA

[Echo Rivetti @Echo_Pandy]

@angelinarusse @AlchemyPlatform Yum!