Alex Tyshchenko

[Ali Habib | Ecom Google Ads @AliHabibPPC]

https://t.co/L3kpqBw6Tb

[Andrei Breha | CRO @andreibreha]

50 supplement brands I sometimes steal A/B test ideas from:

- Ritual
- Seed
- HUM Nutrition
- Persona Nutrition
- Rootine
- Nutrafol
- AG1
- Momentous
- Transparent Labs
- Legion
- Kaged
- Onnit
- UMZU
- Ghost
- Organifi
- Beam
- Moon Juice
- Arrae
- O Positiv
- FLO Vitamins
- MaryRuth Organics
- Cymbiotika
- Needed
- Perelel
- BUBS Naturals
- Primal Harvest
- Ora Organic
- Sports Research
- Nutricost
- Sakara Life
- Huel
- Ka’Chava
- HVMN
- BiOptimizers
- Goli Nutrition
- Obvi
- Your Super
- Golde
- Puori
- Four Sigmatic
- Life Extension
- Pure Encapsulations
- Designs for Health
- BodyHealth
- Perfect Keto
- Nuun
- LMNT
- Spacegoods
- Bloom Nutrition
- Alani Nu

[Alex Tyshchenko @ecom_at]

@astraiaintel

[Alex Tyshchenko @ecom_at]

@esjesjesj

[Alex Tyshchenko @ecom_at]

@USMCLiberal

[Alex Tyshchenko @ecom_at]

@bony_ghadiya_ BING

[Alex Tyshchenko @ecom_at]

@CamAPS_FX Hi there, any estimates on iOS version release date? Thanks!

[Alex Tyshchenko @ecom_at]

@follis_ Is this GCR’s prediction? Where did you get it?

[Alex Tyshchenko @ecom_at]

@harryjsisson No.

[Collin Schmelebeck @SchmelebeckPPC]

Stop squeezing your audience.

That’s not how you build a brand.

Here’s my 3-step system to effectively target new customers in Google Ads (that even your junior media buyer can follow):

[Alex Tyshchenko @ecom_at]

@lukebelmar @HimuSohidul Who won the Rolex in Rolex giweaway?

[Alex Tyshchenko @ecom_at]

@lukebelmar Who won?

[Alex Tyshchenko @ecom_at]

@adv_ceo Quality

[Alex Tyshchenko @ecom_at]

@josetorresrev ecom

[Alex Tyshchenko @ecom_at]

@adv_ceo magic

[Alex Tyshchenko @ecom_at]

@victortomasecom Structure

[Alex Tyshchenko @ecom_at]

@itsjamiehudson DM

[Bryan Johnson @bryan_johnson]

I achieved the best recorded sleep score in history.

Eight months of perfect, 100% sleep.

Spent a year learning how to do it.

Here are 10 habits that fixed my terrible sleep... 🧵

[Alex Tyshchenko @ecom_at]

@bony_ghadiya_ Send

[Oliver Kenyon @oliverkenyon]

[$1.8M CRO Case Study]

Our recent menu optimization test added $1.8M to our client's yearly revenue.

Here's how a simple change in navigation drove massive results:

This client sells a variety of products online, targeting a broad consumer base.

They had decent traffic but people were struggling to find what they wanted (nightmare navigation situation).

All traffic was directed to the homepage, but the menu was basic and unhelpful.

We proposed revamping the menu completely (to improve product exposure and navigation).

Previously they had a simple category-only menu:

- No descriptions

- No images

- No social proof

Huge missed opportunity.

So we developed three variants (an ABC test):

🠚 Original: Just categories (basic)

🠚 Variant 1: Categories with images, descriptions, and a testimonial (comprehensive)

🠚 Variant 2: Categories with descriptions and a testimonial (balanced approach)

We implemented Variant 2, which surprisingly outperformed the others.

This was surprising, as we initially expected Variant 1 with images to be the top performer.

It proves why you ALWAYS need to test and focus on user experience.

The Results Breakdown:

Monthly Revenue Increase: +$151,192

Yearly Revenue Forecast: +$1,814,304

Revenue per Session: +$0.77

The mega menu strikes again!⚡

Key takeaways:

1. Don't underestimate mega menus.

2. Always test your assumptions. What seems intuitive might not always be the best performer.

3. Simple changes can lead to big results.

(ps. save this post for your own tests!)

More Tests:

This was our CRO Case Study Episode 56.

Check out more winning tests here:
https://t.co/qXWBgrm9jD…

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