The Dan

Ecom since 2017

[Mariano Diaz - $22M Ad spent - Creative Strategist @AdsWithMarian]

testing winners against variants of winners is the whole game.

doing it in 10 minutes instead of 10 days changes the math on how often you refresh creative.

Started A/B testing in @superscale_ai

fed it a static that's already printing by connecting my meta account.

told it to keep the hook intact and rotate the angle, the proof, the CTA. got back 25 variants i'd actually ship.

published them directly to my meta campaign from Superscale.

now I get weekly reports on the performance.

reports feed back to the ad creation process.

Comment "ads" + RT and I'll send you access

[The Dan @ecom_dan]

@AdsWithMarian @superscale_ai Ads

[Jackson Blackledge @blvckledge]

native-style ads are a CHEATCODE for scaling google ads

we're scaling these to $20k–$50k/week in spend on demand gen.

all cold traffic.

i made a guide breaking down how we pull it off.

like + reply "native" and i'll send it to you

(follow so i can DM)

[The Dan @ecom_dan]

@blvckledge Native

[Joe Marston | Ecom Growth @JoeJMarston]

"Affiliates don't really work for our brand." We hear this from almost every brand that has tried mass outreach, got sporadic results, and moved on.

The problem was never the channel.

Most brands on TikTok Shop are chasing spikes.

One creator pops → the video goes viral → GMV jumps for a week → then it drops → they scramble to find the next one → they send more samples → most creators never post → the ones who do get one video out and go quiet → the brand is back to zero.

This is what affiliate marketing looks like when you are showing up rather than building a system.

We witnessed a brand that generated 23,000 pieces of unique creator content in 90 days because they built momentum.

The first wave of affiliate content worked → other creators saw that as a signal → they piled in.

One creator who had never made a TikTok video made 3, drove £130,000 in GMV, and bought a Mercedes with the commission.

TikTok Shop does not reward brands that show up. It rewards brands that build systems.
I worked with @Cruva to put together the full blueprint for building that system. Creator identification, sample strategy, commission structure, and how to turn one-off posters into a compounding sales team.

Want it?
Like this post and comment "TIKTOK" and I'll send it over.

[The Dan @ecom_dan]

@JoeJMarston TikTok

[The Dan @ecom_dan]

@andrewxroas Hop on a call with @KianKhosravi4 ‘s team and your google revenue will represent 30-40% of the total in a few months (ofc not counting branding campaigns here)

[The Dan @ecom_dan]

@AdamGillman Hiya

[The Dan @ecom_dan]

@HenryCrochemore Brief

[Henry @HenryCrochemore]

$1m/month VSLs don’t start with copy

They start with research that makes the copy impossible to ignore

Before writing a single hook, you need to know:

what the customer says when nobody is selling to them
what they already tried and stopped believing
what competitors are promising but not proving
what studies/mechanisms can actually support the claim
what language creates trust vs skepticism

Most people ask AI to “write a VSL”

That’s why the script sounds generic

The real move is making AI build the research brief first

customer psychology
market awareness
clinical proof
competitor gaps
real review language
hidden opportunity gaps

Once that’s done, the VSL writes itself

rt + comment "brief" and I’ll send you the full VSL deep research prompt
(follow for dm)

[Antonio Romero @ant0ni0_r0mer0]

I spent 1,000 hours studying the winning marketing campaigns for 50+ DTC brands...

I'm giving away a GIANT bundle of these in-depth Figma breakdowns.

Each breakdown is jam packed with valuable insights & key learnings to help you.

Typically I charge $500+ for a single funnel breakdown due to amount of work that goes into creation.

But for the next 48 hours, I'm giving it all away for FREE!

This file includes:
→ Email Flows
→ Paid ads
→ Quiz Funnels
→ Landing Pages
→ Cart & checkout
→ Psychological tactics
→ Merchandising & Offer Strategies
→ Examples From 10+ Different Niches

You can get it for 100% FREE 👇

Just Like and comment “FUNNEL” and I'll send it to you

(must be connected)

[The Dan @ecom_dan]

@ant0ni0_r0mer0 FUNNEL

[Henry @HenryCrochemore]

$64k/month static ads don’t look “designed”

they look instantly understandable

most brands overcomplicate static ads with:

too much copy
weak contrast
unclear product shot
no visual hierarchy
no reason to stop scrolling

the winners are usually simple

one clear hook
one obvious product
one visual proof point
one clean offer
one reason to click now

that’s why static ads are still one of the fastest creative tests in ecommerce

you don’t need a huge video production cycle

you need 20 clean angles that make the product look sharper, more trustworthy, and easier to buy

rt + comment "adbook" and i’ll send you the static ads mastery guide
(follow for dm)

[The Dan @ecom_dan]

@HenryCrochemore Adbook

[The Dan @ecom_dan]

@ecomrickys @ecom_rg What percentage of people use Twint and what cards? Can you sell there successfully with taint and PayPal only

[The Dan @ecom_dan]

@brillaas Meta

[Lachezar Voynov @LachezarVoynov]

This is a doc with 9 ads that helped our clients generate $40M from Meta last month

Founder-led, Skits, VSLs, and ads spending $30,000/day on Meta

This is NOT a definitive guide on how to scale on Meta

These are the learnings we’ve collected from overseeing over $20M in monthly Meta spend for some of the biggest businesses in the world

Like & comment “send” and I will DM it to you

[The Dan @ecom_dan]

@LachezarVoynov Send

[Lorenzo | Meta Ads & Performance Creatives 📈 @lorenzo_pravata]

I took my pet brand client from $30k to $750k.

So I put all my learnings in a 5-page doc.

- How we’re planning to reach $1M/month
- The formats & why UGC doesn’t work anymore
- Why and how we position our clients in crowded markets

Here’s how to get it:

Like this post and comment “pet” below.

(must be following)

[The Dan @ecom_dan]

@lorenzo_pravata Pet