Theo

scaling ecom brands @ninja_reach

[Theo @theodorsan]

@Chukwuebukog1 yeah for sure, the ability to make and test more creative that fast is the big shift

[Theo @theodorsan]

holy f*ck this AI hoodie ad pulled 2.3M views

the store launched around a week ago

→ 5.5K followers
→ 33 posts
→ one hoodie
→ the entire feed is AI-generated

it’s dollhouse era

they use AI characters and scenes to keep producing new ads around one product

in this reel:

→ the hoodie is frozen inside a block of ice
→ they smash it open
→ then reveal an AI girl wearing it next to pink cars

one product can turn into dozens of different ads without booking new creators, locations or shoots every time

for ecom brands:

→ pick one strong visual world
→ put the product into unexpected situations
→ keep the look consistent
→ test new hooks and setups
→ drive the attention back to the store

one product is enough to test a lot more than most brands think

the hard part is building a system that lets you keep producing without starting from zero every time

we build AI content systems like this for ecom brands at UGC Ninja

comment “ecom” and we’ll send you the workflow

[Theo @theodorsan]

@Imanscales 100%

[Theo @theodorsan]

this is one of the smartest AI ad formats for ecom

most brands have a founder story

almost none have enough footage to turn it into 20 different ads

AI fixes that

this format turns the founder journey into a short VSL:

→ the problem
→ what they tried
→ what finally worked
→ why they built the product
→ what changed after
→ the offer

instead of filming every version from scratch, you can keep the story and change the hook, scenes and visual style

that makes this format much easier to test at volume

UGC Ninja tested 1,780 AI creatives across 8 ecom brands in 63 days

only 8 crossed $100k in spend

those 8 took $800k+ of the total spend

that’s why the brands that can produce more good creatives have an edge

one of the brands we’ve been scaling since january crossed $142.6M in sales by sep 30

with $76M in ad spend at 1.86x blended ROAS

at that level, you need new ads going out constantly to keep finding winners

founder story VSLs are one of the formats i’d add to that mix

DM me “AI” and i’ll send you the workflow

[Andrei Shemet @jammer3k]

https://t.co/gdXdZYNdat

[Theo @theodorsan]

@trustmyedge yeah that’s probably the easiest way to find what part actually hooks

[Theo @theodorsan]

this toy store knows EXACTLY how to keep you watching

→ 44.3M views on this video
→ an account with 25.3K followers
→ and it’s a plastic dog waiting to bite someone’s finger

the text says “guess which second i’ll get bitten”

every time the hand goes near its mouth, you’re waiting for the jaw to snap shut

that’s the clever part: you’re watching for the bite, and getting a product demo the entire time

the caption sets up the suspense, and the toy delivers the payoff

for your brand, pick a question your product can answer on camera

will it hold the weight? fit everything inside? survive the drop?

then build the video around finding out:

→ start the test straight away
→ make it clear what could happen
→ keep the action in frame
→ show the result

we use formats like this at UGC Ninja to get creators making product demos people stick around to watch

if you want a campaign like this for your brand, comment “DEMO” and we’ll reach out

[Theo @theodorsan]

this clothing brand slipped a tracksuit reveal into an 18.8M-view challenge

→ 232.2K followers
→ 16.5M likes across the account
→ games, jokes and everyday situations mixed with the clothes

it’s WantsAndNeeds

the guys take turns trying to beat a challenge with a ball

the attempts are numbered, so you’re keeping score as they go

then one says “wait”

a tracksuit flies into frame

cut to him wearing it

the outfit change becomes the last surprise in a video you were already watching

the useful question for your next shoot is:

what would our customers watch even if they weren’t shopping?

start there, then figure out where the product belongs

→ a challenge with an outfit change
→ a skit where someone pulls out the product
→ a familiar situation that ends with it being used

make your next drop the part nobody sees coming

we get creators making videos like this for brands at UGC Ninja

want us to put a campaign together for yours? comment “UGC” and we’ll reach out

[Theo @theodorsan]

this is a f*cking simple way to put your entire outfit on someone’s shopping list

→ 1.9M views on this slideshow
→ an account with 13.8K followers
→ product cutouts on a white background

it’s clean fits

the cover says “summer fits” with a black silhouette

swipe and you get complete outfits laid out piece by piece

the page links to a clothing store

what’s worth copying is how little production this takes

a cover, a few images and a reason to swipe

you can test this with photos already sitting in your catalog

the format:

→ promise something specific on the cover
→ put one recommendation, comparison or tip on each slide
→ make the products easy to see
→ tell people where to find them

start with “5 picks under $50,” “which one should you choose?” or “3 ways to use this”

keep the layout and change the hook

you can test several posts without arranging a shoot for each one

bookmark this for the next time you’re stuck on what to post

[Theo @theodorsan]

this “that one friend” format is a f*cking goldmine for product ads

→ 65.3M views
→ 662.1K likes
→ a girl who needs a second opinion on absolutely everything

it’s haleyybaylee’s ad for secret deodorant

the hook is “that one friend that can’t make decisions alone”

she keeps FaceTiming her friend to help pick an outfit or decide what to do

she even calls about which deodorant to buy

by that point, it’s just another ridiculous decision she needs help with

that’s the part to borrow for your brand

pick the friend everyone recognizes:

→ the one who needs a new outfit for every plan
→ the one who packs their entire bathroom for a sleepover
→ the one who makes you approve everything in their cart

show a few everyday situations, then work your product into one of them

“that one friend” is the hook you can keep coming back to

you can write dozens of these around the things your customers tease their friends about

[Theo @theodorsan]

@screenweaver_ai usually 6-10 shots for 30 sec

more if the pacing is fast, less if a scene needs room to breathe

[Theo @theodorsan]

the workflow is basically:

→ chatgpt / claude for the concept + script
→ nano banana / gpt image for characters, product refs + storyboard frames
→ veo / flow, kling or seedance to animate each shot
→ capcut / premiere to stitch it together + add sound

the key is NOT going straight text → video

build the visual world first, then animate it shot by shot

that’s how you get consistency instead of random AI clips

we do this for ecom brands btw

concept → production → finished AI ads

dm me if you want us to build yours

[Leo → noctralspy.com @leonardoperin8]

Alguém sabe como esses vídeo são feitos ? É o Google flow ?

[Theo @theodorsan]

@KreberMatthias exactly

consistency makes it feel like a real ad

[Theo @theodorsan]

@YouFollowDenis yeah

rough timing with the stills first saves a ton of bad generations

[Theo @theodorsan]

from 0 creators to 500k+ and 80B views

wild

[Andrei Shemet @jammer3k]

hi, i’m andrei, founder of @ninja_reach

2011: left professional football at 21 because of injuries with no plan B

2012: a former teammate got me a job selling used pipes, and 6 months in i knew a 9-5 wasn't for me

2013: my girlfriend was working at a video studio and pulled me in to organize shoots and sell projects, and for the first time i actually loved what i was selling

2014: we opened our own little studio on a borrowed computer, and we made ads for local businesses in our city

2015: i launched shema and it grew to $500K a month in sales

2019: we applied to y combinator and got invited to interview, which felt massive at the time

2020: shema got valued at $3M, we went out to raise money, but we were too ambitious and too picky about investors, and nothing closed

2021: by the end of it, we were four people in an office with one month of runway left

but trying to sell shema had taught us how to make content that gets people to buy, so when someone in our network asked us to help with their meta ads content in january, we said yes, and that’s how UGC Ninja started

2022: in february we signed our first real client, a $3k contract, with 6 people on the team, zero creators in our network and a 4 week deadline

end of 2022: by december we had 150 clients, 30k creators worldwide, 12 people on the team and an average contract of $10K+

2023: became an official creative partner for TikTok

2024: became an official creative partner for Google

2025: made 14,455 videos for 562 brands, our ads did 5B+ impressions, and we spent 10 months building our first organic campaigns, content that grows brands without paying for ads

2026: bought virality, a clipping company, for $1M, and grew to 500K+ creators and 1,500+ clients across gaming, apps, dating, lifestyle and more, with an average deal of $40K+

today: 500K+ creators, 1,500+ partners and 80B+ organic views

shema didn’t work out, but the skill we built trying to sell it turned us into one of the best UGC agencies out there

so if you’re running an app, software, a game or an ecom brand and want millions of people seeing it, shoot me a DM

[Theo @theodorsan]

@eliasrrecom Sure

[Theo @theodorsan]

holy f*ck this perfume store made an AI ad of someone grating the bottle like cheese

1.2M views with only 11.9K followers

they borrowed the format from those satisfying cutting, squeezing and peeling videos

then used AI to do it with their own product

ecom brands could test:

→ a skincare jar sliced like a cake
→ a sneaker squeezed like a sponge
→ a handbag folded into origami

start with a clear product image and generate a few versions

keep the branding readable and get straight to the action

once you find an action that works, try it across other products in your catalog

worth testing if your AI content so far has been product photos with different backgrounds

[Theo @theodorsan]

@WilliamKouassi3 Hey! Tried to DM you but your inbox is closed. Shoot us a message and we’ll send over the details 🙌

[Theo @theodorsan]

holy f*ck this wellness page’s host doesn’t even exist

→ 693K followers
→ 2M views on this video
→ 87.2K likes

it’s cooper hale, an AI character posting health explainers and promoting hydration supplements and gummies

in this video, he groups foods by colour and explains the benefits associated with each group

other posts use food and anatomy models to explain different health topics

the page has a whole category to make content about, with products available through the profile

that gives people a reason to follow even when they aren’t shopping

for an ecom brand, start with what your buyers want to understand

read your reviews, support tickets and the comments under competing products

then build a series:

→ answer one recurring question per video
→ check the script’s claims
→ generate an AI host using a consistent character reference
→ show the ingredients, objects or steps being discussed
→ link to a product when it fits the topic

test which questions bring store visits and purchases

keep making versions of the ones that do

that's how we run AI content campaigns for ecom brands at UGC Ninja

if you want something similar, comment “ecom” and we’ll reach out

[Theo @theodorsan]

@Mirek1452752 Hey! Tried to DM you but your inbox is closed. Shoot us a message and we’ll send over the details 🙌

[Theo @theodorsan]

@finalcall000 yeah usually one locked master ref per character, then fresh shot-specific refs when the angle / expression changes a lot. keeps the identity stable without forcing the same image into every scene

[Theo @theodorsan]

@Imanscales agree

[Theo @theodorsan]

@web3gamesai Hey! Tried to DM you but your inbox is closed. Shoot us a message and we’ll send over the details 🙌